• MARKETING: ENTERTAINMENT
    WWE WrestleMania Knows Marketing & Media, Show & Sell
    WrestleMania 33 presented by Snickers aired Sunday, April 2, in Orlando’s Citrus Bowl (aka Camping World Stadium).  Most stars in the WWE universe were there. That includes Goldberg, Roman Reigns, Brock Lesner, Chris Jericho, The Undertaker, Bray Wyatt, Randy Orton, Sasha Banks, Nikki Bella, Alexa Bliss, John Cena and the anticipated return of Dwayne “The Rock” Johnson, who has transitioned from WWE star to the highest-paid star in Hollywood. It also means activation from such marketing partners as Snickers, DiGiorno, Cricket Wireless, 5-Hour Energy, Mattel, Foot Locker and Puma. WWE said sponsorship revenue has increased four ...
  • MARKETING: ENTERTAINMENT
    Netflix's 100 Millionth Customer Will Be Acquired By Data As Well As Content
    We've swiftly entered an era where consumers are always-on and perpetually streaming content. That trend created new opportunities for marketers to interact with their target audiences in more interesting and personalized ways, leading to deeper insight and greater returns.
  • MARKETING: ENTERTAINMENT
    Amazon, NFL Partner To Stream Thursday Night Games; Adios, Twitter
    Tim Cook once opined "The Future of TV is Apps" and those words were proudly displayed on a screen behind him when he introduced the updated Apple TV back in 2015. Just a week after the fourth-generation Apple TV went on sale, Apple commanded 31% of the streaming market, well ahead of Amazon and Roku, which at that time were the leaders. Two years on, we haven't seen much new innovation from Apple TV but we have certainly seen a lot of content development, innovation and marketing and licensing leadership from Amazon.
  • MARKETING: ENTERTAINMENT
    The Message On Voicemail: Do It Right Or Not At All
    Apparently, there's something that people find more horrifying than the IRS, back waxing, and the "Jackass" movies. That thing would be voicemail.