• MARKETING: ENTERTAINMENT
    Jurassic World's 'Atmospheric' Marketing Roar
    I took one peek at the interactive map of Isla Nublar and lost myself in Jurassic World. The map of the island, home to the dinosaur theme park, is part of an imaginative and immersive website created to draw us in - and lose ourselves - in summer's biggest blockbuster so far.
  • MARKETING: ENTERTAINMENT
    Minions, Minions, Everywhere
    While the new movie "Minions" was not the most critically acclaimed movie so far in 2015, it has a good chance of being the biggest box office hit. In its first weekend, it pulled in a reported $115.2 million in North America alone, making it the second-largest opening for an animated film in history. The early success of the movie can be attributed in large part to a huge marketing push by Universal Pictures.
  • MARKETING: ENTERTAINMENT
    3 Ways Entertainment Marketers Can Better Engage Their Fans On Social Media
    Some of the most popular social media accounts belong to entertainment brands - celebrities, TV shows, movies, entertainment media - the list goes on. These brands have built up large, loyal followings by sharing lots of great content on social media. These brands resonate well on visually focused channels like Instagram, Tumblr and Snapchat, and on social hubs like Facebook and Twitter.
  • MARKETING: ENTERTAINMENT
    Goooal! What We Can Learn From The Most-watched Soccer Match In U.S. History
    Sunday's Women's World Cup championship's stunning 5-2 win over Japan was a trill to watch. I was streaming in from my car en route from Seattle to San Francisco. It set records on and off the field. By the numbers, more than 26 million viewers tuned in to watch the match. Viewership peaked at 30.1 million from 8:30 to 8:45. Carli Lloyd's impressive hat trick during the game was matched in the broadcast world with three amazing goals; the match bested the recent NBA Final viewership (13.9 million), the NHL Stanley Cup Final (7.6 million) and becoming the most-watched soccer ...
  • MARKETING: ENTERTAINMENT
    Con Game: How Can A Marketing Message Get Through The Comic-Con Noise?
    I checked in with Elliott Serrano, the founder and "CGO" (Chief Geek Officer) of the Chicago-based blog Geek To Me (geektome.net) and a former writer for the comic-book series "Army of Darkness." Serrano is also a Con veteran who's seen plenty of marketing successes and mistakes in 20+ years of attending comic conventions.