• MARKETING: ENTERTAINMENT
    Off The Red Carpet, Movie Studios Are Driving Revenue
    There is never a lot of industry buzz around the movie studio's on-demand rental business. This is when audiences at home are prompted to rent and/or buy a film through their television provider via pushing a button on their remote control. While the rental window lacks the sex appeal, budgets and the excitement of opening weekend at the box office, studio executives are now starting to pay more attention to monetizing the digital distribution of their releases.