• MARKETING: ENTERTAINMENT
    Holiday HO-HO-OH-NO's
    In our world of tiny attention spans, the art of well-placed, well-timed, catchy marketing to attract buyers has become the norm. And with it comes some hilarious screw-ups.
  • MARKETING: ENTERTAINMENT
    It's Time To Play
    Today's consumers across all demographics are living and experimenting in the great playground where marketing serves up new toys on a daily basis - their phones.
  • MARKETING: ENTERTAINMENT
    A True Fairy Tale: Finding An Influencer Who Is 'Just Right' For Your Brand
    We’ve all heard a bedtime story about a young girl who trespasses on the property of an unassuming family of three bears who’ve gone for a stroll while waiting for their porridge to cool. Now if we view Goldilocks’ decision-making process through the lens of the entertainment marketer, there’s a lot to be learned besides a lesson on unlawful entry. While movie trailers that highlight dramatic and humorous points from a film have been the standard way to capture the attention of moviegoers, entertainment marketers have increasingly been relying on influencer marketing campaigns to reach Millennial and Gen ...
  • MARKETING: ENTERTAINMENT
    A Super Bowl Presidential Debate Audience And Twitter
    Some of you reading this will remember the 1992 presidential debates with Bill Clinton, Ross Perot, and George H.W. Bush. Many thought Perot was a bit kooky with all of his charts and some of his one-liners. Oh, how Mr. Perot makes the current presidential cycle look tame. And that is about as close as I will get to making this month's column a political missive. Instead, let's talk about TV audiences, Sunday Night Football and Twitter.
  • MARKETING: ENTERTAINMENT
    Table Talk: How A Panel Discussion Can Build Buzz For Your Brand
    Let's face it: No one's heart starts beating faster at the mention of the phrase "panel discussion." Five or six talking heads yammering on from behind a table? What could be a bigger yawn? But if you've ever been to Comic-Con, you've seen the blocks-long queues of fans who line up hours in advance for the chance to witness certain panel discussions-so what gives? What turns a panel from dull to dynamite?