- Product Placements For Sale By Media: Survey
Around the Net In Brand Marketing, Thom Forbes - Friday, June 16, 2006
A new survey reveals that a surprisingly large number--48.9 percent--of senior marketi ...
- Survey Reveals Traditional Ads Losing Influence
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 15, 2006
Traditional advertising took another hit this week when the results of ...
- New Ads Claim ConAgra's Kosher Dogs Are Healthier
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 15, 2006
Can hot dogs, those perennial summer barbecue taste treats, actually be go ...
- New Chrysler Ads Will Tout German Connection For First Time
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 15, 2006
Without being too specific, DaimlerChrysler AG's Chrysler Group is about to introdu ...
- Yahoo Promotes New Service With Times Square 'Brain'
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 15, 2006
Yahoo came up with a brainy idea to promote its new questi ...
- United Cuts Marketing Budget By $60 Million, Lays Off Workers
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 15, 2006
United Airlines is cutting its advertising and marketing costs by $60 millio ...
- Book Says Small Business Should Drop Old Media, Embrace Guerrilla Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 15, 2006
Small businesses should avoid traditional media in their marketing efforts and inste ...
- Toyota Targets Kids In 'Early Branding' Effort For Scion
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 14, 2006
Toyota is targeting some of its advertising for its new Scion mod ...
- Mattel Inks Global Licensing Deal With Cartoon Network
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 14, 2006
The world's largest toy marketer is about to get even bigger. Matt ...
- Top Ad Execs Debate Merits And Methods Of Branding
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 14, 2006
Saatchi & Saatchi Worldwide CEO Kevin Roberts believes the essence of bran ...
- KFC Hit With Trans Fat Lawsuit
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 14, 2006
Fast food marketer Kentucky Fried Chicken is the target of a lawsu ...
- Active Oldsters Pepper New Insurance Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 14, 2006
An insurance company is challenging long-held beliefs in the advertising industry wi ...
- Meow Mix Stars Cats In New Reality Show
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 13, 2006
The marketers of Meow Mix cat food are sponsoring a new reali ...
- Holiday Inn's New Ads Target Business Travelers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 13, 2006
Holiday Inn, long associated with families on vacation, wants more business travele ...
- Promotional Items Have Staying Power For Marketers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 13, 2006
Promotional products bearing corporate logos are becoming increasingly popular among marketers seeki ...
- Older Consumers Buying More Products Online Than Ever
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 13, 2006
Marketers are beginning to realize that the Internet is not just f ...
- Volvo and McDonald's Connect for Car Giveaway Promo
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 13, 2006
In what appears to be a pairing of strange bedfellows, upscale automak ...
- One-Second Radio Spots Being Developed By Clear Channel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 13, 2006
Radio giant Clear Channel is developing a new form of advertising th ...
- Reuters, Nasdaq In Times Square Outdoor Ad Deal
Around the Net In Brand Marketing, Thom Forbes - Monday, June 12, 2006
Marketers who want to corner the market on outdoor advertising in Tim ...
- Diet Coke And Mentos Benefit From Free Videos Of Goofy Experiment
Around the Net In Brand Marketing, Thom Forbes - Monday, June 12, 2006
Diet Coke and Mentos mint candies are reaping a publicity bonanza fr ...
- McDonald's Goes Global With World Cup Promos
Around the Net In Brand Marketing, Thom Forbes - Monday, June 12, 2006
Like soccer itself, McDonald's is going global with a range of promotio ...
- Marketers Target Theater As New Ad Frontier
Around the Net In Brand Marketing, Thom Forbes - Monday, June 12, 2006
One of the last entertainment vestiges to be virtually commercial-free is becomi ...
- For Father's Day, Have A Beer With Dad
Around the Net In Brand Marketing, Thom Forbes - Monday, June 12, 2006
Instead of buying your father a beer for Father's Day, here's ...
- Material Girl Signs On To Endorse H&M
Around the Net In Brand Marketing, Thom Forbes - Friday, June 9, 2006
Clothing retailer H&M has signed pop star Madonna as a celebrity endorse ...
- NBA Targets Women In New Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, June 9, 2006
The National Basketball Association has decided that basketball is not just f ...
- Commercial Offers Declined By Mount Rushmore
Around the Net In Brand Marketing, Thom Forbes - Friday, June 9, 2006
Using images of George Washington and Abe Lincoln to sell products ...
- Marketers Hunt For Pop Songs For Commercials
Around the Net In Brand Marketing, Thom Forbes - Friday, June 9, 2006
There was a time when using rock music in advertising campaigns w ...
- New Global Ad And Promo Effort For Disney
Around the Net In Brand Marketing, Thom Forbes - Friday, June 9, 2006
The Walt Disney Co. wants consumers to dream--and then the company pla ...
- Baby Ruth Becomes Official MLB Candy Bar
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 8, 2006
Just by the nature of its name, Nestlé USA's famous Baby Ru ...
- Fast-Food Chains Up Stakes In Coffee Wars
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 8, 2006
Not to be outdone by Starbucks, three of the nation's largest fast-fo ...