- Unlikely Marketers Line Up To Sponsor Fashion Shows
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 8, 2006
Marketers more commonly associated with basketball hoops than hoop skirts are rushi ...
- Candy Marketers Jump On Portion-Controlled Bandwagon
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 8, 2006
Candy marketers want to make it easy for consumers to count calorie ...
- Panasonic Plans To Neuter Energizer Bunny
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 8, 2006
Panasonic Battery Corp's Oxyride brand doesn't just want to beat its competitio ...
- Ad Words to Die By
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 8, 2006
Steve McKee, a Cleveland Advertising executive who owns his own ad agenc ...
- Starbucks Expands Menu With Breakfast Sandwiches
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 7, 2006
As everyone knows, Starbucks isn't just about coffee anymore. Over the pa ...
- Gap's New, Reformulated Marketing Efforts Resume This Summer
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 7, 2006
After a marketing hiatus sparked by a period of introspection and reevaluatio ...
- Nestea Goes Back To Basics With 'Plunge' Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 7, 2006
Nestea is going back to its roots. With summer fast approaching, t ...
- U.K. TV Viewers Are Skeptical Of Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 7, 2006
Marketers who are advertising their products and services on British TV bewar ...
- Seagram's Takes Literary Route
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 7, 2006
Alcoholic beverage marketer Seagram is going the literary route this summer ...
- New Media Options Cause Stall In Upfront Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 7, 2006
The upfront network TV ad market is finally moving, but it to ...
- School Buses To Feature Radio Programming, With Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 6, 2006
A Massachusetts company wants to offer school districts a way to rai ...
- Kraft Turns to Consumers For Product Ideas
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 6, 2006
One of the hot new trends among marketers experimenting with so-called emergi ...
- Ocean Spray On Road Trip To Promote New Diet Drinks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 6, 2006
Ocean Spray is going on the road with a new promotion design ...
- Tennis And Auto Racing Score More TV Impressions Than Football
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 6, 2006
When it comes to reaching television viewers with advertising, marketers would ...
- Gas Pump TV, With Ads, Offers Captive Audience
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 6, 2006
Consumers looking for a little distraction at the gas pump to ta ...
- Marketers Focusing on Baby Boomers' Buying Power
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 6, 2006
Baby boomers, the influential generation with the largest enrollment among Americans, h ...
- Bottled Water Marketers Angling To Replace Soda In Schools
Around the Net In Brand Marketing, Thom Forbes - Monday, June 5, 2006
Bottled water marketers, sensing an opportunity now that sugared soda is bei ...
- Heinz Cuts U.K. Jobs To Increase Advertising Spending
Around the Net In Brand Marketing, Thom Forbes - Monday, June 5, 2006
Food marketer Heinz will close 20 plants in Europe over the ne ...
- Morton Salt Promo Calls On History Since 1914
Around the Net In Brand Marketing, Thom Forbes - Monday, June 5, 2006
History buffs, take note: Morton Salt is launching a new promotion ...
- Big Three Automakers Tackle Gas Price Issue
Around the Net In Brand Marketing, Thom Forbes - Monday, June 5, 2006
American automakers are fighting a two-front war. On the one side, th ...
- DTC Marketing Under Fire From Doctor Group
Around the Net In Brand Marketing, Thom Forbes - Monday, June 5, 2006
Direct-to-consumer advertising of prescription drugs is coming under fire from an influenti ...
- Unilever Adds Healthful Product Logo
Around the Net In Brand Marketing, Thom Forbes - Monday, June 5, 2006
Unilever wants to make it easy for its customers to spot produc ...
- Kwan And Glover Hawk Salads For Kraft
Around the Net In Brand Marketing, Thom Forbes - Friday, June 2, 2006
Food marketer Kraft is counting on the appeal of celebrities as dispara ...
- Young Kids Are Totally Wired: Study
Around the Net In Brand Marketing, Thom Forbes - Friday, June 2, 2006
If they're not already doing it, marketers trying to reach kids shou ...
- KFC Teams With ABC and ESPN For Kids' Baseball Promo
Around the Net In Brand Marketing, Thom Forbes - Friday, June 2, 2006
KFC, ESPN and ABC are teaming up for a promotion that wi ...
- An Advertising Icon Steps Down After Four Decades On The Job
Around the Net In Brand Marketing, Thom Forbes - Friday, June 2, 2006
An advertising and marketing icon is stepping down, though his image a ...
- Celebrity Endorsers Don't Measure Up: Survey
Around the Net In Brand Marketing, Thom Forbes - Friday, June 2, 2006
Wealthy consumers are not impressed by celebrities. That would appear to ...