- Payless Gets Dressed Up With New Logo And Product Lines
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 5, 2006
Footwear retailer Payless ShoeSource is updating its image with new product lin ...
- Maxell Resurrects 'Blow Away Guy' In New Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 5, 2006
Consumer electronics marketer Maxell is going back to the future in ...
- Arby's Attacks Rivals Head-On In New Spots
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 5, 2006
Fast-food marketer Arby's is taking off the gloves in a potentially controversi ...
- Musical 'Sonic Brand' Sought By Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 5, 2006
The Marines may be looking for a few good men, but mo ...
- Marketers Experiment With User-Generated Content
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 5, 2006
The jury is still out on whether consumer-generated content is a go ...
- Miller Buys More "Energy Beer" Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, July 3, 2006
Miller Brewing is increasing its presence in the growing energy beer marke ...
- Philips Takes Single Sponsorship with Gourmet
Around the Net In Brand Marketing, Thom Forbes - Monday, July 3, 2006
Once again, the Philips Electronics North America Corporation is going the single-sponsorsh ...
- Big Three Automakers Turn To Incentives, Again
Around the Net In Brand Marketing, Thom Forbes - Monday, July 3, 2006
Automakers are bringing back incentives, against their better judgment, to clear o ...
- Snapple Sends Consumers Sky High In Tea Promotion
Around the Net In Brand Marketing, Thom Forbes - Monday, July 3, 2006
Snapple had a little better luck with its latest promotion in N ...