- MasterCard And Yahoo In New Travel Promo
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 13, 2006
Financial services marketer MasterCard and search engine Yahoo have combined forces ...
- Mainstream Ad Companies More Accepting Of Social Sites
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 13, 2006
Major advertising companies and their top clients are beginning to get serio ...
- VW Parties Hearty With African-Americans
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 12, 2006
Volkswagen of America is throwing a block party this weekend and ...
- Real Men' From Bud Light And Maxim Connect On Comedy Tour
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 12, 2006
Anheuser-Busch’s Bud Light is teaming up in a new promotion with ...
- Unilever Turns to 'Gay Pals' To Help Market Sunsilk
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 12, 2006
Unilever is taking a unique approach in introducing its new Sunsilk shamp ...
- Storytelling Can Distinguish Brands From Competitors
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 12, 2006
Storytelling has been a primary method of communication for centuries, and t ...
- Unique Summer House Is Marketer's PR Dream
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 12, 2006
Talk about hands-on experience. A Boston marketing firm has developed a n ...
- Correction: A Dated Story
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 11, 2006
An item in yesterday's Marketing Daily, "Travel Industry Targeting African-American Market," w ...
- DHL Honors Baseball's Great In New Promo
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 11, 2006
A new, national promotion by package delivery service DHL will honor baseball ...
- Old Ad Icons Get New Makeovers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 11, 2006
Advertising icons like Planters' Mr. Peanut, the Sun-Maid Raisin girl, and Columbi ...
- GM to Educate Consumers About Flexible Fuel Vehicles
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 11, 2006
General Motors has turned to the state of Indiana to help ...
- Viral Marketers Discover Benefits Of Laughter
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 11, 2006
Viral e-mail marketers are discovering what traditional TV, print, and radio advertise ...
- Mars Boss Shakes Up Snack Unit As Profits Drop
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 11, 2006
A sales decline at Snickers, one of America's most popular candy bar ...
- Some Marketers Get Lucky With Product Placement
Around the Net In Brand Marketing, Thom Forbes - Monday, July 10, 2006
Product placement in TV shows is all the rage among marketers seeki ...
- Twinings Tea Branches Out
Around the Net In Brand Marketing, Thom Forbes - Monday, July 10, 2006
One of the oldest brands of tea in the world is branchi ...
- Historic Toyota Spot Took Hispanic Marketing Mainstream
Around the Net In Brand Marketing, Thom Forbes - Monday, July 10, 2006
Marketing history was made at this year's Super Bowl, and not t ...
- Wine Marketers Discover Product Placement
Around the Net In Brand Marketing, Thom Forbes - Monday, July 10, 2006
Wine marketers are discovering the benefits (and pitfalls) of product placement ...
- Travel Industry Targeting African-American Market
Around the Net In Brand Marketing, Thom Forbes - Monday, July 10, 2006
The travel industry is beginning to specifically target African-Americans in an attem ...
- GM Scores With New Chevy Promos Tied to All-Star Game
Around the Net In Brand Marketing, Thom Forbes - Monday, July 10, 2006
Quick on the heels of its new baseball-themed ad campaign, Chevrolet ...
- Trio Charged In Attempted Sale Of Coke Secrets To Rival Pepsi
Around the Net In Brand Marketing, Thom Forbes - Friday, July 7, 2006
In an unusual case of corporate skullduggery and marketing intrigue in t ...
- Manischewitz Branches Out With New Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, July 7, 2006
Back in the 1960s, at the height of the advertising industry's so-call ...
- Burberry Adds To the Plaid To Buttress Brand
Around the Net In Brand Marketing, Thom Forbes - Friday, July 7, 2006
Most marketers strive for the kind of logo recognition enjoyed by markete ...
- Critics Cry Racism In New Sony PSP Ad
Around the Net In Brand Marketing, Thom Forbes - Friday, July 7, 2006
Consumer electronics marketer Sony is being taken to task for a n ...
- Marketers Turn To Mini-Ads To Combat DVRs
Around the Net In Brand Marketing, Thom Forbes - Friday, July 7, 2006
Marketers trying to break through the ad clutter with their commercial messag ...
- Nestle Strikes Out With KitKat Brand Extensions
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 6, 2006
Line extensions are a common and usually safe way for a market ...
- VW Rabbit Relaunch Uses Hidden Cameras For Web Viewing
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 6, 2006
In its efforts to relaunch the Rabbit, Volkswagen is using some out-of-the-b ...
- Marketers Get Real In Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 6, 2006
Marketers are eschewing big-budget special effects and wildly imaginative scenarios in the ...
- BMW Scores An Ace With PGA Tour
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 6, 2006
Auto marketer BMW of North America knows that many of its custome ...
- Southwest Upgrades 'DING' Service
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 6, 2006
Southwest Airlines has a distinctive way of letting its customers know abo ...
- Gillette's New Fusion Still Plagued By Doubts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 5, 2006
Although sales of Gillette's new Fusion shaving system are going strong a ...