- uWink Strikes Deals With Evian, Stockholm Vodka
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 5, 2006
A new restaurant chain-in-the-making called uWink that will feature games, movie trailer ...
- Katrina Effort Talks Students Out Of Their Denims
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 5, 2006
Cotton Inc. has launched "Cotton. From Blue to Green," a 14-college cause-marketi ...
- Forecasters See The Coloring On The Wall
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 5, 2006
Even if you're tired of hearing that brown is the "new black ...
- New CNN Events Division Features Its Journalists
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 5, 2006
L'Oréal Paris will announce in New York today the first recipients ...
- Pepsi Tests Healthy Snack In Chicago's Inner City
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 5, 2006
Pepsi is spending millions on a test program in Chicago to encoura ...
- McDonald's Rolls Dice With New $5 Mil. Monopoly Game
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 4, 2006
McDonald's has launched a new Monopoly promotion that will award $5 milli ...
- Organic Baby Food Marketers Pursue 'Yoga Mommies'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 4, 2006
With sales of organic baby foods rising 19 percent last year, Wal-Mar ...
- Volkswagen Strikes A Chord With Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 4, 2006
Customers who purchase designated 2007 and select 2006 Volkswagens will get ...
- New Xbox Games Fit For A King
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 4, 2006
Starting next month, Burger King will be selling three games developed f ...
- Companies Band To Fight AIDS With Unified Brand
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 4, 2006
A variety of products produced by Converse, Gap, American Express, Motorola a ...
- Wal-Mart Tests New Look For Its Workers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 3, 2006
The long-time symbol of Wal-Mart's working-class roots--its humble blue smock or ve ...
- Nickelodeon, Dora Promote Health In U.S. Supermarkets
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 3, 2006
Nickelodeon sends Dora the Explorer to produce departments in more than 1,0 ...
- Word-Of-Mouth Effective In Stores
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 3, 2006
Many of the most successful interactions of word-of-mouth agents occur in-store wi ...
- Brand Icons Becoming Real Characters
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 3, 2006
The new breed of characters afoot in the land of brand pitchm ...
- Sony Seeks Unified Image In Corporate Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 3, 2006
Sony Corp. is looking for an agency to create a common messa ...
- Researchers Hold Summit To Combat 'Consumer Fatigue'
Around the Net In Brand Marketing, Thom Forbes - Monday, October 2, 2006
Thirty top marketing researchers convened at a "Research Industry Summit for Improvi ...
- Marbury's $14.98 Sneakers Flying Off The Shelf
Around the Net In Brand Marketing, Thom Forbes - Monday, October 2, 2006
The $14.98 Starbury 1 sneakers endorsed by New York Knicks star Steph ...
- It's Tough To Connect On Mobile Phone Partnerships
Around the Net In Brand Marketing, Thom Forbes - Monday, October 2, 2006
ESPN's decision to end its high-profile collaboration with Sprint last week ...
- MLB Uses Lasorda To Woo Baseball Fans In Losing Cities
Around the Net In Brand Marketing, Thom Forbes - Monday, October 2, 2006
Major League Baseball breaks a campaign today starring Los Angeles Dodger fixtu ...