- HP Goes Viral In New Global Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 25, 2006
Hewlett-Packard has included viral marketing as part of an edgy, new glob ...
- Marketers Hit Beach With Promo Items
Around the Net In Brand Marketing, Thom Forbes - Monday, July 24, 2006
It's summertime, and like everyone else, marketers are hitting the beach. N ...
- Jeep Compass Targets Younger Buyers
Around the Net In Brand Marketing, Thom Forbes - Monday, July 24, 2006
Jeep wants younger consumers to buy its vehicles and is counting ...
- T-Mobile Targets Younger Consumers At Small Events
Around the Net In Brand Marketing, Thom Forbes - Monday, July 24, 2006
Telephone-services marketer T-Mobile has found a new way to use sponsorship marketi ...
- AT&T Expansion Pushes Brand Identity
Around the Net In Brand Marketing, Thom Forbes - Monday, July 24, 2006
Marketers know the value of a venerable brand name. All would lo ...
- New Service Measures In-Game Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, July 24, 2006
Marketers' demand for metrics that prove the effectiveness of their advertising h ...
- P&G Buys Women's Secrets For New Promo
Around the Net In Brand Marketing, Thom Forbes - Friday, July 21, 2006
Procter & Gamble wants women to share its secrets, and the compa ...
- Toyota Cuts 'Engagement' Deal With NBC
Around the Net In Brand Marketing, Thom Forbes - Friday, July 21, 2006
Toyota has cut a deal with the NBC television network that requir ...
- Intel Shakes Up Marketing Ranks
Around the Net In Brand Marketing, Thom Forbes - Friday, July 21, 2006
Computer-chip giant Intel is shaking up the executive lineup in its marketi ...
- Castelli Revives Fashion Bike Brand In U.S.
Around the Net In Brand Marketing, Thom Forbes - Friday, July 21, 2006
The U.S. division of Italian clothing marketer Castelli is launching a n ...
- Toyota Inks New VOD Deal With Cablevision
Around the Net In Brand Marketing, Thom Forbes - Friday, July 21, 2006
Japanese automaker Toyota has discovered the wonders of video on demand, sa ...
- Minute Maid Bows All-Inclusive Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 20, 2006
Beverage marketer Minute Maid is introducing its first branded campaign that encompass ...
- Philip Morris Tests Smokeless Tobacco Pouch
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 20, 2006
In an attempt to leverage its assets in an increasingly anti-smoking worl ...
- Nike Kicks Off Social Network Site Joga.com
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 20, 2006
Athletic gear marketer Nike is getting into the online community trend a ...
- Product Placement Pops Up In Dialogue
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 20, 2006
Everyone knows about product placement--or brand integration, as some marketers like ...
- iPod Spawns Accessories
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 20, 2006
The runaway success of Apple Computer's iPod has spawned an accessories mark ...
- Home Depot To Sell Ads Online
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 19, 2006
The Home Depot announced it would begin selling advertising on its W ...
- Chevy Chases the Trendsetters
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 19, 2006
General Motors plans to take the celebrity route to promote its Chevrol ...
- Marriott Lights Up No Smoking Sign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 19, 2006
Guests who sneak a smoke at any hotel in the Marriott cha ...
- P&G To Rip Out Rochas Fashion Label
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 19, 2006
Procter & Gamble will be closing its Rochas ready-to-wear fashion line aft ...
- Luxury Hotels Teach Service To Businesses
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 18, 2006
Luxury hotel brands like the Four Seasons and Ritz-Carlton are building ...
- Gap Falls Back Into TV
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 18, 2006
Returning from a TV ad hiatus of almost a year, Gap ...
- Web Ads Present New Front In Hacker Wars
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 18, 2006
The rise of "pay-per-click" online advertising, celebrated for turning Google and Yah ...
- Ben & Jerry's Serves Social Activism
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 18, 2006
Ben & Jerry's is combining social activism and ice cream sampling wi ...
- Church & Dwight Buy Orange Glo
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 18, 2006
Cincinnati-based Church & Dwight Co. has agreed to pay $325 million ...
- American Airlines Joins Push For Affluent Riders
Around the Net In Brand Marketing, Thom Forbes - Monday, July 17, 2006
To increase business-class traffic by providing the most comfortable flying experience, Americ ...
- Reinventing HotWheels For A Tech Generation
Around the Net In Brand Marketing, Thom Forbes - Monday, July 17, 2006
How does a toy brand like Mattel's HotWheels--which is coming up ...
- Wal-Mart Tries Very, Very Hard To Be Hip
Around the Net In Brand Marketing, Thom Forbes - Monday, July 17, 2006
In an attempt to upgrade its coolness quotient for the back-to-school seaso ...
- CBS Hatches 'Egg-Vertising' To Promote Fall Shows
Around the Net In Brand Marketing, Thom Forbes - Monday, July 17, 2006
It's no yolk. CBS plans to announce today that it will p ...
- Microsite Plays Key Role In Penney's New Back-to-School Effort
Around the Net In Brand Marketing, Thom Forbes - Friday, July 14, 2006
Although the weather indicates it is still the thick of summer, retail ...