- Pepsi Teams With Ocean Spray In New Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, July 14, 2006
PepsiCo is moving further into the non-carbonated beverage category with the announceme ...
- Dodge Takes New Caliber Model To The Movies
Around the Net In Brand Marketing, Thom Forbes - Friday, July 14, 2006
Chrysler's Dodge brand is going to the movies to promote its n ...
- Ford Moves Into Aftermarket Business
Around the Net In Brand Marketing, Thom Forbes - Friday, July 14, 2006
Seeking new ways to expand its business and capture new markets, Fo ...
- Meet the Grups: New Target Group For Marketers
Around the Net In Brand Marketing, Thom Forbes - Friday, July 14, 2006
You've heard of the Baby Boomers, Generation X, Gen Y, the Tween ...
- McDonald's Drops Spicy Chicken Sandwich
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 13, 2006
Disappointing sales have led fast food marketer McDonald's to drop its spi ...
- New Trade Group To Promote HD DVDs With $150 Million Effort
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 13, 2006
A group of marketers in the entertainment, software and computer industries ha ...
- Collegians Respect And Prefer Brands That Go Green
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 13, 2006
Marketers who want to capture the hearts and minds of college studen ...
- McDonald's Kicks In For More Soccer
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 13, 2006
Fast food marketer McDonald's really gets a kick out of soccer. Qui ...
- MasterCard And Yahoo In New Travel Promo
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 13, 2006
Financial services marketer MasterCard and search engine Yahoo have combined forces ...
- Mainstream Ad Companies More Accepting Of Social Sites
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 13, 2006
Major advertising companies and their top clients are beginning to get serio ...
- VW Parties Hearty With African-Americans
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 12, 2006
Volkswagen of America is throwing a block party this weekend and ...
- Real Men' From Bud Light And Maxim Connect On Comedy Tour
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 12, 2006
Anheuser-Busch’s Bud Light is teaming up in a new promotion with ...
- Unilever Turns to 'Gay Pals' To Help Market Sunsilk
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 12, 2006
Unilever is taking a unique approach in introducing its new Sunsilk shamp ...
- Storytelling Can Distinguish Brands From Competitors
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 12, 2006
Storytelling has been a primary method of communication for centuries, and t ...
- Unique Summer House Is Marketer's PR Dream
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 12, 2006
Talk about hands-on experience. A Boston marketing firm has developed a n ...
- Correction: A Dated Story
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 11, 2006
An item in yesterday's Marketing Daily, "Travel Industry Targeting African-American Market," w ...
- DHL Honors Baseball's Great In New Promo
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 11, 2006
A new, national promotion by package delivery service DHL will honor baseball ...
- Old Ad Icons Get New Makeovers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 11, 2006
Advertising icons like Planters' Mr. Peanut, the Sun-Maid Raisin girl, and Columbi ...
- GM to Educate Consumers About Flexible Fuel Vehicles
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 11, 2006
General Motors has turned to the state of Indiana to help ...
- Viral Marketers Discover Benefits Of Laughter
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 11, 2006
Viral e-mail marketers are discovering what traditional TV, print, and radio advertise ...
- Mars Boss Shakes Up Snack Unit As Profits Drop
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 11, 2006
A sales decline at Snickers, one of America's most popular candy bar ...
- Some Marketers Get Lucky With Product Placement
Around the Net In Brand Marketing, Thom Forbes - Monday, July 10, 2006
Product placement in TV shows is all the rage among marketers seeki ...
- Twinings Tea Branches Out
Around the Net In Brand Marketing, Thom Forbes - Monday, July 10, 2006
One of the oldest brands of tea in the world is branchi ...
- Historic Toyota Spot Took Hispanic Marketing Mainstream
Around the Net In Brand Marketing, Thom Forbes - Monday, July 10, 2006
Marketing history was made at this year's Super Bowl, and not t ...
- Wine Marketers Discover Product Placement
Around the Net In Brand Marketing, Thom Forbes - Monday, July 10, 2006
Wine marketers are discovering the benefits (and pitfalls) of product placement ...
- Travel Industry Targeting African-American Market
Around the Net In Brand Marketing, Thom Forbes - Monday, July 10, 2006
The travel industry is beginning to specifically target African-Americans in an attem ...
- GM Scores With New Chevy Promos Tied to All-Star Game
Around the Net In Brand Marketing, Thom Forbes - Monday, July 10, 2006
Quick on the heels of its new baseball-themed ad campaign, Chevrolet ...
- Trio Charged In Attempted Sale Of Coke Secrets To Rival Pepsi
Around the Net In Brand Marketing, Thom Forbes - Friday, July 7, 2006
In an unusual case of corporate skullduggery and marketing intrigue in t ...
- Manischewitz Branches Out With New Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, July 7, 2006
Back in the 1960s, at the height of the advertising industry's so-call ...
- Burberry Adds To the Plaid To Buttress Brand
Around the Net In Brand Marketing, Thom Forbes - Friday, July 7, 2006
Most marketers strive for the kind of logo recognition enjoyed by markete ...