- Critics Cry Racism In New Sony PSP Ad
Around the Net In Brand Marketing, Thom Forbes - Friday, July 7, 2006
Consumer electronics marketer Sony is being taken to task for a n ...
- Marketers Turn To Mini-Ads To Combat DVRs
Around the Net In Brand Marketing, Thom Forbes - Friday, July 7, 2006
Marketers trying to break through the ad clutter with their commercial messag ...
- Nestle Strikes Out With KitKat Brand Extensions
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 6, 2006
Line extensions are a common and usually safe way for a market ...
- VW Rabbit Relaunch Uses Hidden Cameras For Web Viewing
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 6, 2006
In its efforts to relaunch the Rabbit, Volkswagen is using some out-of-the-b ...
- Marketers Get Real In Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 6, 2006
Marketers are eschewing big-budget special effects and wildly imaginative scenarios in the ...
- BMW Scores An Ace With PGA Tour
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 6, 2006
Auto marketer BMW of North America knows that many of its custome ...
- Southwest Upgrades 'DING' Service
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 6, 2006
Southwest Airlines has a distinctive way of letting its customers know abo ...
- Gillette's New Fusion Still Plagued By Doubts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 5, 2006
Although sales of Gillette's new Fusion shaving system are going strong a ...
- Payless Gets Dressed Up With New Logo And Product Lines
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 5, 2006
Footwear retailer Payless ShoeSource is updating its image with new product lin ...
- Maxell Resurrects 'Blow Away Guy' In New Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 5, 2006
Consumer electronics marketer Maxell is going back to the future in ...
- Arby's Attacks Rivals Head-On In New Spots
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 5, 2006
Fast-food marketer Arby's is taking off the gloves in a potentially controversi ...
- Musical 'Sonic Brand' Sought By Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 5, 2006
The Marines may be looking for a few good men, but mo ...
- Marketers Experiment With User-Generated Content
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 5, 2006
The jury is still out on whether consumer-generated content is a go ...
- Miller Buys More "Energy Beer" Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, July 3, 2006
Miller Brewing is increasing its presence in the growing energy beer marke ...
- Philips Takes Single Sponsorship with Gourmet
Around the Net In Brand Marketing, Thom Forbes - Monday, July 3, 2006
Once again, the Philips Electronics North America Corporation is going the single-sponsorsh ...
- Big Three Automakers Turn To Incentives, Again
Around the Net In Brand Marketing, Thom Forbes - Monday, July 3, 2006
Automakers are bringing back incentives, against their better judgment, to clear o ...
- Snapple Sends Consumers Sky High In Tea Promotion
Around the Net In Brand Marketing, Thom Forbes - Monday, July 3, 2006
Snapple had a little better luck with its latest promotion in N ...
- Book Publisher And Winery Team Up In New Promo
Around the Net In Brand Marketing, Thom Forbes - Friday, June 30, 2006
Book publisher Harper Collins wants to take the old idea of curli ...
- Chevy Revives And Updates Baseball-Themed Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, June 30, 2006
General Motors' Chevrolet nameplate is going back to the future with ...
- Ocean Spray Links Craisins Brand To WNBA
Around the Net In Brand Marketing, Thom Forbes - Friday, June 30, 2006
Ocean Spray wants basketball fans to start snacking on its Craisins bra ...
- Marketers Ready To Try Mobile Couponing
Around the Net In Brand Marketing, Thom Forbes - Friday, June 30, 2006
Cost-conscious consumers needn't worry about clipping coupons to get discounts on product ...
- Bank of America Summer Marketing Plan Covers The Bases
Around the Net In Brand Marketing, Thom Forbes - Friday, June 30, 2006
Bank of America wants to play ball with its customers this summe ...
- Marketers Embrace Podcasts As Marketing Tools
Around the Net In Brand Marketing, Thom Forbes - Friday, June 30, 2006
Major marketers are beginning to experiment with podcasts--free audio programs that c ...
- Jaguar Hires Socialite As Living Ad
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 29, 2006
British automaker Jaguar is taking the concept of celebrity endorser and produ ...
- New Marketing Boss At Frito-Lay Named By New CEO
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 29, 2006
Frito-Lay North America has a new chief marketing officer, who was nam ...
- 'American Idol' Taylor Hicks To Endorse Ford
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 29, 2006
Ford Motor is nothing if not timely in its choice of celebri ...
- McDonald's And Disney End Agreement, But Will Stay Friends
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 29, 2006
A 10-year marriage between two major marketers is legally over, but ...
- New Study Shows Marketers Turning to Alternative Media
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 29, 2006
As if it was necessary, there's more evidence that marketers are movi ...
- BMW Gets Into The Swing of Things
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 28, 2006
Take that, Buick. BMW has signed a six-year deal with The P ...
- P&G Bows SMS Feature For Crest Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 28, 2006
Procter & Gamble has launched a traditional campaign driving consumers to ...