- J&J Buys Pfizer OTC Division
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 28, 2006
In the wake of its $16.6 billion agreement to purchase Pfizer's over-the-count ...
- Heinz Woos McDonald's In Push To Focus On Its Top Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 28, 2006
H.J. Heinz Co. is wooing McDonald's Corp.'s--the one major restaurant chain n ...
- New Marketing Boss For Sara Lee Apparel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 27, 2006
Sara Lee Branded Apparel--which includes brands like Hanes, Champion, Playtex, Bali, L'egg ...
- Steel Industry Tries To Change Image with New Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 27, 2006
The steel industry is sick and tired of getting a bad r ...
- P&G And GM Emerge As Top Ad Spenders In 2005
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 27, 2006
Think you spend a lot on advertising? How does a bill f ...
- Automakers' Ads Need To Be Consistent
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 27, 2006
If automakers want to succeed, their marketing messages need to be consisten ...
- Marketers Opt for Parody In Branded Segments
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 27, 2006
In what appears to be a potentially risky new trend, a handf ...
- P&G Will Push New Crest Pro-Health With $100 Million Ad Blitz
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 27, 2006
Procter & Gamble wants to return its Crest brand to the N ...
- Guinness Spot Takes Top Prize At Cannes
Around the Net In Brand Marketing, Thom Forbes - Monday, June 26, 2006
And the winner is....Guinness! There are so many award competitions out the ...
- More Marketers Targeting Gays With Gay-Themed Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, June 26, 2006
An increasing number of mainstream marketers are beginning to come out ...
- Kellogg's Special K Brand Expands Product Portfolio
Around the Net In Brand Marketing, Thom Forbes - Monday, June 26, 2006
Kellogg Co.'s Special K brand is getting bigger and healthier. Long position ...
- Google New "Cost Per Action" Initiative Improves ROI
Around the Net In Brand Marketing, Thom Forbes - Monday, June 26, 2006
Marketers are always demanding a strong return on investment for their advertisi ...
- Celebrity Endorsers Take On International Flavor
Around the Net In Brand Marketing, Thom Forbes - Monday, June 26, 2006
Marketers have used celebrity endorsers to help them market their products a ...
- Gas Giveaway Gives Consumers What They Really Want
Around the Net In Brand Marketing, Thom Forbes - Monday, June 26, 2006
Two marketers have decided that the best way to capture consumers' attenti ...
- Internet Advertisers Start Watching the Clock
Around the Net In Brand Marketing, Thom Forbes - Friday, June 23, 2006
Marketers are beginning to pay more attention to what time of d ...
- Maurice Saatchi Has Just One Word for Ad Industry
Around the Net In Brand Marketing, Thom Forbes - Friday, June 23, 2006
Maurice Saatchi, who along with his brother, Charles, created an advertising agen ...
- Philanthropic Sponsorships on the Rise
Around the Net In Brand Marketing, Thom Forbes - Friday, June 23, 2006
An increasing number of marketers are discovering the benefits of philanthropy. Accordi ...
- Chrysler Will Try Employee Discounts, Again, to Clear Showrooms
Around the Net In Brand Marketing, Thom Forbes - Friday, June 23, 2006
Chrysler Group, faced with a pressing need to make room for n ...
- Hotel Chain Sniffs Out a New Marketing Strategy
Around the Net In Brand Marketing, Thom Forbes - Friday, June 23, 2006
A hotel chain is adding a new element to its marketing m ...
- Wachovia Blitzes Florida Town In Localized Ad Strategy
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 22, 2006
Rather than targeting consumers with costly TV ads that run nationwide, so ...
- New Technology Sparks Renaissance in Outdoor Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 22, 2006
Outdoor advertising in the form of posters and billboards--one of the olde ...
- Top Microsoft Marketing Exec Resigns Suddenly
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 22, 2006
A high-level marketing executive at software giant Microsoft Corp. resigned his po ...
- Lipstick Smear Marks Innovative Promo
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 22, 2006
In a marketing promotion that runs the risk of turning some peop ...
- Strongest Brand in America? Reynolds Wrap, Of Course
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 22, 2006
Forget about the so-called power of advertising. The strongest brand in Ameri ...
- Marketers Should Develop Longer Video Ads: Study
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 22, 2006
Not long ago, several news stories reported that marketers were thinking abo ...
- Marketers Create Their Own Videogames to Engage Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 21, 2006
Placing ads in video games is commonplace, but a growing number ...
- CMO Shelf Life at All-Time Low
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 21, 2006
The chances of a chief marketing officer attaining long-term job security a ...
- Product Placement Shows Up in Comics
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 21, 2006
Comic books have become the latest repository for product placement by markete ...
- "Engagement" is Buzzword at Cannes Festival
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 21, 2006
The advertising industry's biggest accolades are being handed out this week ...
- Anheuser-Busch Considers Expanding Beyond Beer
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 21, 2006
Market forces are leading giant beer marketer Anheuser-Busch to consider moving beyo ...