- World Cup Sponsors Safe from Ambush Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 21, 2006
Marketers who think they can cash in on the popularity of t ...
- VW Gets New Marketing Boss From Sister Company
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 20, 2006
Volkswagen has a new marketing director, and he comes from a sist ...
- Red Umbrella Faces Scrutiny as Citigroup Reviews Branding Strategy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 20, 2006
Citigroup, the world's largest financial institution, is rethinking its branding efforts wi ...
- Coke Inks Deal With NBA While Pepsi Hits The Ice With The NHL
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 20, 2006
Coca-Cola Co. and the National Basketball Association, marketing partners since 1986, ha ...
- P&G Goes Mobile In New Crest Promotion
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 20, 2006
Procter & Gamble Co. is breaking with its conservative image to laun ...
- Honda Sings The Blues In New Promotion Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 20, 2006
American Honda Motor and House of Blues Entertainment are joining forces ...
- Fast Fooders Now Offer An Array Of New Drinks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 20, 2006
Fast-food marketers are serving up a wider selection of beverages than ev ...
- New Alka-Seltzer Spot Goes Back to the Future
Around the Net In Brand Marketing, Thom Forbes - Monday, June 19, 2006
Pharmaceutical marketer Bayer Consumer Care is taking its Alka-Seltzer brand back ...
- New Blimp Looks Like Huge TV In The Sky
Around the Net In Brand Marketing, Thom Forbes - Monday, June 19, 2006
Marketers who want to rise above all the advertising clutter now ha ...
- Marketers' Special Role in Moviemaking Honored
Around the Net In Brand Marketing, Thom Forbes - Monday, June 19, 2006
How much does it cost to market a movie? Plenty. The avera ...
- Lincoln Calls On American Dream For Inspiration
Around the Net In Brand Marketing, Thom Forbes - Monday, June 19, 2006
Ford Motor Co.'s Lincoln division is using the idealistic concept of t ...
- Tough Rap For Champagne Marketer
Around the Net In Brand Marketing, Thom Forbes - Monday, June 19, 2006
Marketers take note: insult hip hop stars at your own risk. High-e ...
- "Branded City" In Desert Offers New Marketing Opportunities
Around the Net In Brand Marketing, Thom Forbes - Monday, June 19, 2006
Marketers will soon have a whole city in which they can n ...
- Nissan "Shifts" Into High Gear
Around the Net In Brand Marketing, Thom Forbes - Friday, June 16, 2006
Automaker Nissan has turned to the geeky world of computer-speak for inspirati ...
- Docs Press for DTC Ad Waiting Period
Around the Net In Brand Marketing, Thom Forbes - Friday, June 16, 2006
Doctors want time to study the pros and cons of new dru ...
- Candy And Cars Go Sailing With Pirates
Around the Net In Brand Marketing, Thom Forbes - Friday, June 16, 2006
Walt Disney Cop.'s new summer movie "Pirates of the Caribbean: Dead Man ...
- Hershey's Claims Top Spot for Take 5
Around the Net In Brand Marketing, Thom Forbes - Friday, June 16, 2006
Hershey's is using the time-honored tactic of simple hyperbole in a n ...
- Product Placements For Sale By Media: Survey
Around the Net In Brand Marketing, Thom Forbes - Friday, June 16, 2006
A new survey reveals that a surprisingly large number--48.9 percent--of senior marketi ...
- Survey Reveals Traditional Ads Losing Influence
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 15, 2006
Traditional advertising took another hit this week when the results of ...
- New Ads Claim ConAgra's Kosher Dogs Are Healthier
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 15, 2006
Can hot dogs, those perennial summer barbecue taste treats, actually be go ...
- New Chrysler Ads Will Tout German Connection For First Time
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 15, 2006
Without being too specific, DaimlerChrysler AG's Chrysler Group is about to introdu ...
- Yahoo Promotes New Service With Times Square 'Brain'
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 15, 2006
Yahoo came up with a brainy idea to promote its new questi ...
- United Cuts Marketing Budget By $60 Million, Lays Off Workers
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 15, 2006
United Airlines is cutting its advertising and marketing costs by $60 millio ...
- Book Says Small Business Should Drop Old Media, Embrace Guerrilla Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 15, 2006
Small businesses should avoid traditional media in their marketing efforts and inste ...
- Toyota Targets Kids In 'Early Branding' Effort For Scion
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 14, 2006
Toyota is targeting some of its advertising for its new Scion mod ...
- Mattel Inks Global Licensing Deal With Cartoon Network
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 14, 2006
The world's largest toy marketer is about to get even bigger. Matt ...
- Top Ad Execs Debate Merits And Methods Of Branding
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 14, 2006
Saatchi & Saatchi Worldwide CEO Kevin Roberts believes the essence of bran ...
- KFC Hit With Trans Fat Lawsuit
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 14, 2006
Fast food marketer Kentucky Fried Chicken is the target of a lawsu ...
- Active Oldsters Pepper New Insurance Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 14, 2006
An insurance company is challenging long-held beliefs in the advertising industry wi ...
- Meow Mix Stars Cats In New Reality Show
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 13, 2006
The marketers of Meow Mix cat food are sponsoring a new reali ...