- Holiday Inn's New Ads Target Business Travelers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 13, 2006
Holiday Inn, long associated with families on vacation, wants more business travele ...
- Promotional Items Have Staying Power For Marketers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 13, 2006
Promotional products bearing corporate logos are becoming increasingly popular among marketers seeki ...
- Older Consumers Buying More Products Online Than Ever
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 13, 2006
Marketers are beginning to realize that the Internet is not just f ...
- Volvo and McDonald's Connect for Car Giveaway Promo
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 13, 2006
In what appears to be a pairing of strange bedfellows, upscale automak ...
- One-Second Radio Spots Being Developed By Clear Channel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 13, 2006
Radio giant Clear Channel is developing a new form of advertising th ...
- Reuters, Nasdaq In Times Square Outdoor Ad Deal
Around the Net In Brand Marketing, Thom Forbes - Monday, June 12, 2006
Marketers who want to corner the market on outdoor advertising in Tim ...
- Diet Coke And Mentos Benefit From Free Videos Of Goofy Experiment
Around the Net In Brand Marketing, Thom Forbes - Monday, June 12, 2006
Diet Coke and Mentos mint candies are reaping a publicity bonanza fr ...
- McDonald's Goes Global With World Cup Promos
Around the Net In Brand Marketing, Thom Forbes - Monday, June 12, 2006
Like soccer itself, McDonald's is going global with a range of promotio ...
- Marketers Target Theater As New Ad Frontier
Around the Net In Brand Marketing, Thom Forbes - Monday, June 12, 2006
One of the last entertainment vestiges to be virtually commercial-free is becomi ...
- For Father's Day, Have A Beer With Dad
Around the Net In Brand Marketing, Thom Forbes - Monday, June 12, 2006
Instead of buying your father a beer for Father's Day, here's ...
- Material Girl Signs On To Endorse H&M
Around the Net In Brand Marketing, Thom Forbes - Friday, June 9, 2006
Clothing retailer H&M has signed pop star Madonna as a celebrity endorse ...
- NBA Targets Women In New Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, June 9, 2006
The National Basketball Association has decided that basketball is not just f ...
- Commercial Offers Declined By Mount Rushmore
Around the Net In Brand Marketing, Thom Forbes - Friday, June 9, 2006
Using images of George Washington and Abe Lincoln to sell products ...
- Marketers Hunt For Pop Songs For Commercials
Around the Net In Brand Marketing, Thom Forbes - Friday, June 9, 2006
There was a time when using rock music in advertising campaigns w ...
- New Global Ad And Promo Effort For Disney
Around the Net In Brand Marketing, Thom Forbes - Friday, June 9, 2006
The Walt Disney Co. wants consumers to dream--and then the company pla ...
- Baby Ruth Becomes Official MLB Candy Bar
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 8, 2006
Just by the nature of its name, Nestlé USA's famous Baby Ru ...
- Fast-Food Chains Up Stakes In Coffee Wars
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 8, 2006
Not to be outdone by Starbucks, three of the nation's largest fast-fo ...
- Unlikely Marketers Line Up To Sponsor Fashion Shows
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 8, 2006
Marketers more commonly associated with basketball hoops than hoop skirts are rushi ...
- Candy Marketers Jump On Portion-Controlled Bandwagon
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 8, 2006
Candy marketers want to make it easy for consumers to count calorie ...
- Panasonic Plans To Neuter Energizer Bunny
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 8, 2006
Panasonic Battery Corp's Oxyride brand doesn't just want to beat its competitio ...
- Ad Words to Die By
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 8, 2006
Steve McKee, a Cleveland Advertising executive who owns his own ad agenc ...
- Starbucks Expands Menu With Breakfast Sandwiches
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 7, 2006
As everyone knows, Starbucks isn't just about coffee anymore. Over the pa ...
- Gap's New, Reformulated Marketing Efforts Resume This Summer
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 7, 2006
After a marketing hiatus sparked by a period of introspection and reevaluatio ...
- Nestea Goes Back To Basics With 'Plunge' Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 7, 2006
Nestea is going back to its roots. With summer fast approaching, t ...
- U.K. TV Viewers Are Skeptical Of Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 7, 2006
Marketers who are advertising their products and services on British TV bewar ...
- Seagram's Takes Literary Route
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 7, 2006
Alcoholic beverage marketer Seagram is going the literary route this summer ...
- New Media Options Cause Stall In Upfront Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 7, 2006
The upfront network TV ad market is finally moving, but it to ...
- School Buses To Feature Radio Programming, With Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 6, 2006
A Massachusetts company wants to offer school districts a way to rai ...
- Kraft Turns to Consumers For Product Ideas
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 6, 2006
One of the hot new trends among marketers experimenting with so-called emergi ...
- Ocean Spray On Road Trip To Promote New Diet Drinks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 6, 2006
Ocean Spray is going on the road with a new promotion design ...