- Tennis And Auto Racing Score More TV Impressions Than Football
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 6, 2006
When it comes to reaching television viewers with advertising, marketers would ...
- Gas Pump TV, With Ads, Offers Captive Audience
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 6, 2006
Consumers looking for a little distraction at the gas pump to ta ...
- Marketers Focusing on Baby Boomers' Buying Power
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 6, 2006
Baby boomers, the influential generation with the largest enrollment among Americans, h ...
- Bottled Water Marketers Angling To Replace Soda In Schools
Around the Net In Brand Marketing, Thom Forbes - Monday, June 5, 2006
Bottled water marketers, sensing an opportunity now that sugared soda is bei ...
- Heinz Cuts U.K. Jobs To Increase Advertising Spending
Around the Net In Brand Marketing, Thom Forbes - Monday, June 5, 2006
Food marketer Heinz will close 20 plants in Europe over the ne ...
- Morton Salt Promo Calls On History Since 1914
Around the Net In Brand Marketing, Thom Forbes - Monday, June 5, 2006
History buffs, take note: Morton Salt is launching a new promotion ...
- Big Three Automakers Tackle Gas Price Issue
Around the Net In Brand Marketing, Thom Forbes - Monday, June 5, 2006
American automakers are fighting a two-front war. On the one side, th ...
- DTC Marketing Under Fire From Doctor Group
Around the Net In Brand Marketing, Thom Forbes - Monday, June 5, 2006
Direct-to-consumer advertising of prescription drugs is coming under fire from an influenti ...
- Unilever Adds Healthful Product Logo
Around the Net In Brand Marketing, Thom Forbes - Monday, June 5, 2006
Unilever wants to make it easy for its customers to spot produc ...
- Kwan And Glover Hawk Salads For Kraft
Around the Net In Brand Marketing, Thom Forbes - Friday, June 2, 2006
Food marketer Kraft is counting on the appeal of celebrities as dispara ...
- Young Kids Are Totally Wired: Study
Around the Net In Brand Marketing, Thom Forbes - Friday, June 2, 2006
If they're not already doing it, marketers trying to reach kids shou ...
- KFC Teams With ABC and ESPN For Kids' Baseball Promo
Around the Net In Brand Marketing, Thom Forbes - Friday, June 2, 2006
KFC, ESPN and ABC are teaming up for a promotion that wi ...
- An Advertising Icon Steps Down After Four Decades On The Job
Around the Net In Brand Marketing, Thom Forbes - Friday, June 2, 2006
An advertising and marketing icon is stepping down, though his image a ...
- Celebrity Endorsers Don't Measure Up: Survey
Around the Net In Brand Marketing, Thom Forbes - Friday, June 2, 2006
Wealthy consumers are not impressed by celebrities. That would appear to ...