• PROMO Magazine, Friday, June 30, 2006 12:15 PM

Ocean Spray wants basketball fans to start snacking on its Craisins brand of sweetened dried cranberries. To that end, the marketer has formed a new partnership with the Women's National Basketball Association (WNBA) that will bring Craisins courtside at WNBA games and tours, along with a supermarket sweeps tied to the sport. This summer, during the WNBA season, Ocean Spray is giving fans free samples of Craisins and conducting promotional activities at select games. Activities include a Craisins Pop-a-Shot contest, in which fans shoot for prizes and learn tips on how to incorporate Craisins as a snack and as part of picnics. Meanwhile, Skills in the Kitchen, an on-site cooking demonstration, will teach fans how to prepare recipes and meals with Craisins conducted by local celebrity chefs. "Our Craisins sweetened dried cranberries are a perfect fit for the WNBA's Be Fit Tour, promoting the importance of healthy lifestyles," said Ken Romanzi, COO for Ocean Spray. The supermarket sweepstakes offers customers a shot at $50,000. Entry forms are available on supermarket Craisins displays. Two winners will be chosen in each market, and will have the chance to make their shots during a designated WNBA game in their area.

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