- Small Pet Food Marketers Try To Restore Trust
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 22, 2007
Small pet food companies like SmartPak Canine are trying to mend custom ...
- Pols Joins Docs To Resist Drugmakers' Data Mining
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 22, 2007
Many doctors object to drugmakers' common practice of contracting with data-mining compani ...
- Trend Spotters Turn To SoCal Fashionistas For Help
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 22, 2007
National retailers that want the look of Southern California depend on consulti ...
- Wal-Mart Scaling Back On Eisen's Upscale Line
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 22, 2007
Wal-Mart is reducing the number of U.S. stores selling a fashion li ...
- Unilever's ViveMejor Program Targets Hispanics
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 22, 2007
Unilever is bringing together its food and personal-care brands in a sing ...
- Hologic To Buy Cytyc For $6.2 Billion
Around the Net In Brand Marketing, Thom Forbes - Monday, May 21, 2007
Hologic, a leading provider of mammography equipment, has agreed to buy Cyty ...
- How To Navigate Mommy Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, May 21, 2007
Logic dictates that if there are Alpha Moms, there also must ...
- Analysts Expect Rapid Change At Chrysler
Around the Net In Brand Marketing, Thom Forbes - Monday, May 21, 2007
Cerberus Capital Management will depend on a small group of auto-savvy advise ...
- Wells Fargo Genealogist Roots Outs Private Clients
Around the Net In Brand Marketing, Thom Forbes - Monday, May 21, 2007
Dr. Andy Anderson--the chief historian at San Francisco-based Wells Fargo--has turned genealogic ...
- Hollywood Tightens Belt On Premiere Parties
Around the Net In Brand Marketing, Thom Forbes - Monday, May 21, 2007
Studios have been quietly trimming the premiere budgets for movies, sometimes givi ...
- Wii Increases Its Lead On PlayStation
Around the Net In Brand Marketing, Thom Forbes - Friday, May 18, 2007
American consumers bought more than four times as many Nintendo Wii vid ...
- Discovery Will Shutter Retail Operations
Around the Net In Brand Marketing, Thom Forbes - Friday, May 18, 2007
Discovery Communications will close its remaining 103 mall-based and stand-alone Discovery Chann ...
- Outraged Opponents Part Of Filmmaker's Marketing Plans
Around the Net In Brand Marketing, Thom Forbes - Friday, May 18, 2007
The backers of filmmaker Michael Moore's new documentary, "SiCKO," hope it wi ...
- A-B Pulls Plug On Spykes
Around the Net In Brand Marketing, Thom Forbes - Friday, May 18, 2007
Anheuser-Busch CEO August A. Busch IV announced yesterday that the company wou ...
- Ex-Commerce Dept. Official To Head Videogame Group
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 17, 2007
The Entertainment Software Association announced yesterday that former Commerce Dept. official Micha ...
- Southwest Goes For Share; American Emphasizes Profits
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 17, 2007
American Airlines CEO Gerard Arpey was indirectly critical of Southwest Airlines yesterd ...
- HP Rides Design To Higher Profits
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 17, 2007
Tom Bradley, executive vice president of Hewlett-Packard's personal systems group, is regard ...
- Amazon Takes Bite Out Of Apple's iTunes
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 17, 2007
Amazon announced yesterday that it plans to open an online music sto ...
- Wal-Mart To Release Some Sales Numbers
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 17, 2007
Wal-Mart will provide sales data from 1,000 of its more than 3,0 ...
- Motorola Pins Its Profits On Supercharged Razr2
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 16, 2007
Motorola has decided that the best way to replicate the smash succe ...
- New York Sues Dell Over Deceptive Business Practices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 16, 2007
New York Attorney General Andrew Cuomo filed a lawsuit in Albany Coun ...
- WOM Grabs Executives' Attention
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 16, 2007
Word of mouth has more than twice as much influence on business-to-busine ...
- Microsoft Hoping For Halo Effect On Xbox 360
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 16, 2007
Online videogame players are getting their first peek at the third installme ...
- Bad Seats But Free Eats At Dodger Stadium
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 16, 2007
The Los Angeles Dodgers are betting that several thousand of their fa ...
- Chrysler Brand Has Rich History In Marketing Innovation
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 15, 2007
Chrysler--founded by Walter Chrysler and three ex-Studebaker engineers in 1920 to desi ...
- U.S. Brands Shine In Cuba
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 15, 2007
Despite the U.S. Trading With the Enemy Act, which governs Washington's 45-year-o ...
- World Ad Federation Commits To Consumer Feedback
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 15, 2007
The World Federation of Advertisers--which encompasses 55 national advertiser associations--yesterday pledged ...
- Networks Entice Favorable Reviews With 'Blogola'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 15, 2007
Trying to tap into the burgeoning power of blogs as promotional too ...
- P&G Seeks Small Partners To Build Pharma Biz
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 15, 2007
Known for generations for its suds-producing products, Procter & Gamble was ...
- Tempur-Pedic Campaign Links Sleep To Wellness
Around the Net In Brand Marketing, Thom Forbes - Monday, May 14, 2007
High-end "sleep systems" company Tempur-Pedic is breaking a new ad campaign tomorr ...