- Chrysler's New Marketing Chief Sets Targets
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 9, 2007
Deborah Wahl Meyer, who left Toyota to become Chrysler's marketing chief, ...
- Brewers Combining To Form MillerCoors
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 9, 2007
SABMiller and Molson Coors are creating a joint venture company in t ...
- Smart Balance Adds Products, Launches New Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, October 8, 2007
Smart Balance spread is launching a $40-million marketing campaign this week ...
- Naming Drugs Is A Tricky--And Pricey--Business
Around the Net In Brand Marketing, Thom Forbes - Monday, October 8, 2007
The right name for a new pharmaceutical can give a drug cache ...
- Deloitte: Women Shop Differently For Professional Services
Around the Net In Brand Marketing, Thom Forbes - Monday, October 8, 2007
Deloitte & Touche's marketing strategy is based on a simple, yet radica ...
- Supermarket Coffee Growth Hampered By Generation Gap
Around the Net In Brand Marketing, Thom Forbes - Monday, October 8, 2007
Procter & Gamble and Kraft Foods are facing sluggish sales for the ...
- Nestle, Pepsi and Coke Face Backlash Against Plastic Bottles
Around the Net In Brand Marketing, Thom Forbes - Monday, October 8, 2007
The $16 billion bottled water industry--dominated by industry giants such as Nestlé ...
- Record Labels Win Song Piracy Suit
Around the Net In Brand Marketing, Thom Forbes - Friday, October 5, 2007
A federal jury in Duluth found a Minnesota woman liable for willf ...
- Round Nissan Concept Car Swivels Into Parking Spots
Around the Net In Brand Marketing, Thom Forbes - Friday, October 5, 2007
The Pivo 2--a ball-shaped Nissan concept car being shown at the Tok ...
- Benz Supporters Fail; Just Call It Daimler
Around the Net In Brand Marketing, Thom Forbes - Friday, October 5, 2007
Janis Joplin would never have sung, "Oh, Lord, won't you buy ...
- Delta Offers Experiential Lounge In Manhattan
Around the Net In Brand Marketing, Thom Forbes - Friday, October 5, 2007
Delta has opened a temporary 3,500 square-foot lounge in midtown Manhattan whe ...
- P&G Charges Huggies With False Advertising
Around the Net In Brand Marketing, Thom Forbes - Friday, October 5, 2007
Procter & Gamble charges in a lawsuit filed Oct. 2 that a ...
- Device Produces Cascading Suds From Guinness
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 4, 2007
Diageo is marrying its new "Alive Inside" advertising message about the Guinne ...
- MLB Merchandise Scores With Long-Suffering Fans
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 4, 2007
The traditionally moribund Philadelphia Phillies, the lovable-loser Chicago Cubs and the sometimes-haple ...
- Disney Opens Stand-Alone Resort On Oahu
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 4, 2007
Walt Disney Parks & Resorts is going to build its first hot ...
- Nationwide Is On Nascar's Side
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 4, 2007
Nationwide Insurance has signed a seven-year agreement valued between $70 million a ...
- Target Expands High-End Interior Design Services
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 4, 2007
Target has quietly carved out a profitable niche by designing stylish-but-affordable interio ...
- P&G Exploring Sale Of Duracell, Folgers, Pringles
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 3, 2007
Proctor & Gamble has retained Blackstone Group LP to auction off i ...
- PM, RJR Testing Swedish Smokeless Tobacco In U.S.
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 3, 2007
Philip Morris USA and R.J. Reynolds Tobacco are test-marketing a moist grou ...
- Dove Targets Pre-Teen's Parents With 'Onslaught' Video
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 3, 2007
A new viral video from Unilever's Dove dubbed "Onslaught" cautions parents ...
- Wal-Mart's Influence Slipping
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 3, 2007
Wal-Mart's influence over the retail universe is not only slipping, it fin ...
- EBay Takes A Hit On Skype
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 2, 2007
In an announcement reminiscent of the dot-com bubble of seven years ag ...
- Toyota Vet Is Voice Of Chrysler's Customers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 2, 2007
James Press has a simple view of his new role as vi ...
- McDonald's Planning Java Assault On Starbucks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 2, 2007
McDonald's expects that a blitz of new lattes, cappuccinos and other special ...
- Sale Of Unilever's Laundry Business Moves Slowly
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 2, 2007
Three or four strategic buyers are believed to be the most like ...
- Heinz Keeps Marketing Lid On Sweeter Tomatoes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 2, 2007
With prices for ketchup ingredients rising rapidly -- 4.7% in the quart ...
- Macy's Reinstating Coupons As Cutback Backfires
Around the Net In Brand Marketing, Thom Forbes - Monday, October 1, 2007
Macy's is pledging to issue plenty of coupons for the holiday shoppi ...
- Wal-Mart Jump-Starts Xmas Toy Season
Around the Net In Brand Marketing, Thom Forbes - Monday, October 1, 2007
Wal-Mart began cutting prices on toys in its stores yesterday, and wi ...
- Microsoft Offering Free Web Storage For Office Docs
Around the Net In Brand Marketing, Thom Forbes - Monday, October 1, 2007
Microsoft says it will offer a free, Web-based service that works wi ...
- Dior Decides It's Time To Grow Upscale
Around the Net In Brand Marketing, Thom Forbes - Monday, October 1, 2007
In an industry obsessed with youth, creating hype among young consumers ...