- Culture Clashes Hamper Hyundai's U.S. Push
Around the Net In Brand Marketing, Thom Forbes - Friday, March 7, 2008
On Feb. 8, Byung Mo Ahn, the president of Kia Motors, fir ...
- Top Marketer Uli Becker Named CEO of Reebok
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 6, 2008
...
- Peter Weedfald, Circuit City CMO, Pulls the Plug
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 6, 2008
...
- Luxe Car Owners Prefer Hybrids For Second Buy
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 6, 2008
A new study says that luxe car owners are more than twi ...
- Kraft, P&G Bump Coffee Prices To Retailers
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 6, 2008
Both Kraft (Maxwell House) and Procter & Gamble (Folgers) have twice increas ...
- Quiksilver Launching Line For 20something Women
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 6, 2008
Quiksilver, whose wetsuits and swimwear is aimed at teenage boys and gir ...
- Postal Service Feels Weight Of 'Do Not Mail' Lists
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 6, 2008
A new trend in consumer activism--do-not-mail lists pending in 18 states --threate ...
- Amazon To Enter Wine Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 5, 2008
...
- New Line At Au Bon Pain Offers 200 Calories Or Less
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 5, 2008
...
- High-Efficiency Lithium-Ion Battery To Power New GM Hybrids
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 5, 2008
GM will introduce a new high-efficiency lithium-ion battery on one of i ...
- Miller Launches 'Living The High Life' Loyalty Program
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 5, 2008
Miller Brewing is launching Miller High Life Extras, a points-based loyalty progr ...
- ANA Survey: Few Marketers Satisfied With Restructuring
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 5, 2008
Only 13% of senior marketers say that they're "very satisfied" with the ...
- Apple To Unveil Plans For iPhone Corporate Push
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 5, 2008
Apple is expected to announce a strategy tomorrow to use its Web-browsi ...
- Hanes Panty Ads Use Humor To Address Wedgies
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 5, 2008
Hanesbrands is betting that women are ready for a public discussion ...
- How Men Shop
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 4, 2008
...
- Cubs Fans Fret As Zell Mulls Renaming Wrigley Field
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 4, 2008
Billionaire Sam Zell, who has taken over the Tribune Co., is expect ...
- Mangosteen Juice: Immunity Booster Or Pure Hype?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 4, 2008
XanGo founder Joe Morton has built a huge multilevel-marketing company around i ...
- Shaving Gel Package Features Light-Emitting Diodes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 4, 2008
Jamie Leventhal told a buyer for Target last year that he w ...
- Traffic Jam Of Brands Slows GM Turnaround
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 4, 2008
The eight brands in General Motor's portfolio often compete with each other--bo ...
- Beth Comstock Returns To GE CMO Position
Around the Net In Online Marketing, Thom Forbes - Tuesday, March 4, 2008
...
- Euro-Styled Small Cars Heading Here
Around the Net In Brand Marketing, Thom Forbes - Monday, March 3, 2008
...
- Apple Wants To Broaden iPhone's Reach
Around the Net In Brand Marketing, Thom Forbes - Monday, March 3, 2008
...
- America's Best Merchant: J. Crew's Mickey Drexler
Around the Net In Brand Marketing, Thom Forbes - Monday, March 3, 2008
...
- Polyester Makes Comeback With Fashion Designers
Around the Net In Brand Marketing, Thom Forbes - Monday, March 3, 2008
As Paris fashion week wraps up, several designers are lauding polyester ...
- Microsoft's Sync Matches Well With Ford's Focus
Around the Net In Brand Marketing, Thom Forbes - Monday, March 3, 2008
Ford is expected to announce this week that Sync--its joint technology packa ...
- Jordan Stays On Top Of His Game For Nike
Around the Net In Brand Marketing, Thom Forbes - Monday, March 3, 2008
Nike has the business of buzz down to a science. To laun ...
- Wal-Mart Managers Get Candid In Public Blogs
Around the Net In Brand Marketing, Thom Forbes - Monday, March 3, 2008
Known for its strict, by-the-books culture--accepting a cup of coffee from ...
- P&G Or Unilever: Which Is Best At Saving The World?
Around the Net In Brand Marketing, Thom Forbes - Monday, March 3, 2008
Nothing indicates the growing importance of "ethical marketing" more than the concept ...