- Carbonated Soft-Drink Sales Continue To Fizzle
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 13, 2008
Carbonated soft-drink volume fell 2.3% last year, according to Beverage Digest. Risi ...
- Baseball Players Score Low In Endorsement Game
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 13, 2008
Baseball is excelling, generating $6 billion in revenue last year. But i ...
- Chrysler Chair Overhauls Products, Sales, Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 13, 2008
Chrysler's new vice chairman, James E. Press, is a veteran of ...
- Revlon Focuses On Core Brand After Vital Radiance Flop
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 13, 2008
Revlon is counting on a flurry of new products and glamorous advertisi ...
- Cruise Industry Sees Clear Sailing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 12, 2008
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- McDonald's Encourages Employees To Blog
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 12, 2008
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- Coke Ad Scores Big In Post Super Bowl Chatter
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 12, 2008
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- American Family Association Calls Off Ford Boycott
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 12, 2008
Although Ford says it has not made any concessions to the Americ ...
- Betty Crocker Launching New Icing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 12, 2008
Betty Crocker is rolling out Decorating Cookie Icing, which it touts ...
- Studies Disagree On Impact Of Starbucks Closure
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 12, 2008
A survey of 1,000 consumers finds that 75% of respondents knew th ...
- Amazon's Kindle Sells Out
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 12, 2008
Prospective buyers who click on the link for the Kindle e-book read ...
- Borders Will Put Books' Best Face Forward
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 12, 2008
Borders Group is sharply increasing the number of titles it displays ...
- Volvo Heads Back To New Jersey; Belec To Marketing Post
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 11, 2008
Ford is moving the U.S. unit back of Volvo from Irvine, Calif ...
- Sony Invites Fans To Celebrate 'Thriller's' 25th Anniversary
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 11, 2008
As part of an extended 25th anniversary celebration of Michael Jackson'z "Thriller"--t ...
- Family Circle, Nascar Rev Up Cooking Competition
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 11, 2008
A marketing partnership between Nascar and Meredith's Family Circle will produce ...
- Lafley, Charan In Book Excerpt: 'The Consumer Is Boss'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 11, 2008
In an adaptation from their forthcoming book "The Game-Changer," Procter & Gamp ...
- A-B Supporting Guinness's St. Pat's Holiday Drive
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 11, 2008
Anheuser-Busch--which last year acquired U.S. import rights for Bass Ale--is planning ...
- Jockey Brings Back 'Underwars' Contest, Campus Tour
Around the Net In Brand Marketing, Thom Forbes - Monday, March 10, 2008
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- Ralph Lauren Loses Dispute Over Polo Logo
Around the Net In Brand Marketing, Thom Forbes - Monday, March 10, 2008
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- Bloomingdale's Plans Store In Dubai Mall
Around the Net In Brand Marketing, Thom Forbes - Monday, March 10, 2008
A source in the Middle East says a group from Dubai m ...
- Skyy Vodka Introduces 'All Natural' Ingredients
Around the Net In Brand Marketing, Thom Forbes - Monday, March 10, 2008
Skyy Spirits is launching a premium, fruit-infused vodka next month made ...
- Tony Hawk: No. 1. Name In Sports Marketing For Young
Around the Net In Brand Marketing, Thom Forbes - Monday, March 10, 2008
Forty-year-old skateboard legend Tony Hawk's name recognition among young consumers ranks N ...
- Hewlett Packard Uses Retirees For Grassroots Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, March 10, 2008
Hewlett-Packard has galvanized thousands of its retirees into an auxiliary army ...
- Campbell's Finally Scores Big With Reduced-Salt Extension
Around the Net In Brand Marketing, Thom Forbes - Monday, March 10, 2008
Campbell Soup's line extension of its red-and-white-label soup that promises 25% le ...
- Coke CMO Comes Clean About Going Green
Around the Net In Brand Marketing, Thom Forbes - Friday, March 7, 2008
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- Toyota Makes A Sharp Turn On The Web
Around the Net In Brand Marketing, Thom Forbes - Friday, March 7, 2008
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- Barbicide Launching Wipes; First Remake In 60 Years
Around the Net In Brand Marketing, Thom Forbes - Friday, March 7, 2008
The manufacturer of Barbicide--the blue disinfectant used by barbers for generations--is launchi ...
- Keller Disconnected As Motorola CMO
Around the Net In Brand Marketing, Thom Forbes - Friday, March 7, 2008
Kenneth C. "Casey" Keller Jr.--who took over as Motorola CMO in Octob ...
- Critics Worry About Private Labs Assessing Kids' Products
Around the Net In Brand Marketing, Thom Forbes - Friday, March 7, 2008
A bill approved yesterday by the Senate--as well as a similar bi ...
- Lowe's Launches Spring Early With Cheerful Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, March 7, 2008
To take advantage of the earlier start to daylight saving time, wh ...