• Brandweek, Tuesday, March 11, 2008 11:15 AM

A marketing partnership between Nascar and Meredith's Family Circle will produce a syndicated reality TV show called "Nascar: Serving It Up" that features a contest among aspiring chefs at Nascar events. Forty half-hour TV episodes will begin airing in September 2008.

Initial episodes will follow entrants cooking a family recipe, culminating in a cook-off. A distinguished panel of celebrities, including Family Circle food editor Julie Miltenberger, will judge the nationwide final cookoff.

The new program is the latest in a string of Meredith ventures extending the company's iconic hearth and home magazine brands to other media, including TV specials and syndicated programming such as "Better," a one-hour daytime syndicated program.

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