• Ad Age, Friday, March 7, 2008 11:45 AM

Kenneth C. "Casey" Keller Jr.--who took over as Motorola CMO in October 2006 soon after the unexpected death of iconic marketer Geoffrey Frost--left the company at the end of last month. Keller arrived as the popular Razr handsets were beginning their decline. Motorola has been unable to come up with a successor and is losing ground to competitors. Keller previously worked for Procter & Gamble and came up with the idea of green Ketchup for H.J. Heinz.

Motorola attributed Keller's departure to a restructuring. Jeremy Dale, vice president-global marketing and communications, mobile devices, and Eduardo Conrado, vice president-global business and technology marketing and communications continue to head up their respective divisions.

The strain on the consumer sector of Motorola's business led to the January departure of CEO Edward J. Zander and his replacement by fprmer COO Greg Brown. Analysts feel Brown is less marketing-oriented and more operations-centered than his predecessor.

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