- GM Applying Brakes To Motorsports Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, July 21, 2008
GM is cutting back its motorsports advertising, putting in jeopardy its sponsorshi ...
- Big Brands Gear Olympic Ads To Chinese Market
Around the Net In Brand Marketing, Thom Forbes - Monday, July 21, 2008
China -- already the world's second-largest advertising market after the U.S. ...
- Virgin Mobile Modifies Homeless Campaign After Protests
Around the Net In Brand Marketing, Thom Forbes - Monday, July 21, 2008
A few weeks ago, Virgin Mobile invited people over 18 to se ...
- Belt-Tightening Underway At Top Consumer Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, July 21, 2008
A number of blue-chip marketers are making moves to slash marketing spendin ...
- Wal-Mart Walks The Runway At San Francisco Show
Around the Net In Brand Marketing, Thom Forbes - Monday, July 21, 2008
Wal-Mart's presence at the Fashion on the Square runway show in S ...
- McDonald's May Take Heat For Bet On Espresso Drinks
Around the Net In Brand Marketing, Thom Forbes - Monday, July 21, 2008
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- Crisis At Mervyns: Credit Concerns Mount Over Economic Woes
Around the Net In Brand Marketing, Thom Forbes - Monday, July 21, 2008
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- Kraft Chief Targets Organic Growth
Around the Net In Brand Marketing, Thom Forbes - Monday, July 21, 2008
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- Levi's Offers 501 Campaign Fit For All Markets
Around the Net In Brand Marketing, Thom Forbes - Friday, July 18, 2008
Levi Strauss is launching its first global marketing campaign for its button-f ...
- P&G's Pritchard Brings Versatile Background To Marketing Post
Around the Net In Brand Marketing, Thom Forbes - Friday, July 18, 2008
Marc Pritchard, 48, who will take the reins as global marketing offic ...
- Study Says Retailers' Brand Names Influence Shopper's Choices
Around the Net In Brand Marketing, Thom Forbes - Friday, July 18, 2008
New research suggests that merely passing a discount store on the w ...
- Surfer Laird Hamilton Trades On Legacy
Around the Net In Brand Marketing, Thom Forbes - Friday, July 18, 2008
Stand-up paddling -- a variation of surfing in which you stand ...
- Coke Looking For Marketing Efficiencies
Around the Net In Brand Marketing, Thom Forbes - Friday, July 18, 2008
New CEO Muhtar Kent says that as Coca-Cola undergoes an aggressive revi ...
- Mattel Wins Important Verdict In Bratz Dolls Case
Around the Net In Brand Marketing, Thom Forbes - Friday, July 18, 2008
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- Biggest Bottler Of Coke Plans To Increase Prices
Around the Net In Brand Marketing, Thom Forbes - Friday, July 18, 2008
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- McDonald's Reviving '2 All-Beef Patties' Jingle In Contest
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 17, 2008
McDonald's is running a contest that challenges consumers to write their o ...
- Study Claims Tobacco Companies Manipulated Menthol Levels
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 17, 2008
A study by researchers at the Harvard School of Public Health clai ...
- Economic Slump Taking A Toll On Lifestyle Centers
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 17, 2008
Lifestyle Centers -- open-air shopping venues that offer small parks, fountains a ...
- Whole Foods Introducing Guidelines For Aquaculture
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 17, 2008
Whole Foods has issued the first comprehensive set of aquaculture guidelines ...
- Amazon Opening Video On Demand Store
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 17, 2008
Amazon.com is introducing a new store of TV shows and movies call ...
- Dell To Offer Tech Help In Wal-Marts
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 17, 2008
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- Talking Brand Strategy With Starbucks' Senior VP-Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 17, 2008
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- Deal With Clorox Spurs Sierra Club Feud
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 17, 2008
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- Auto Ad Spending Drops; Campaigns Reflect High Gas Prices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 16, 2008
Automotive advertising spending dropped 14.2% to $1.99 billion in the U.S. duri ...
- Sony Video-Downloading Service Faces Stiff Competition
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 16, 2008
Sony launched a video downloading service Tuesday that allows users to re ...
- Consumers Still Befuddled Over What 'Green' Means
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 16, 2008
Although 49% of respondents to a national study called Eco Pulse s ...
- ANA Study: CFOs Don't Believe Marketing's ROI Claims
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 16, 2008
Six in 10 financial executives believe their companies' marketing departments have ...
- Bean-To-Bar Chocolate Entrepreneurs Aim For Greatness
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 16, 2008
A new crop of American bean-to-bar chocolate makers are building their o ...
- Study: Claims On Children's Food Mislead
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 16, 2008
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- EU May File New Charges Against Intel In Chip Probe
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 16, 2008
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