- Ford CEO Says Shift To Small Cars Here To Stay
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 3, 2008
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- Getting Your Brand On 'Oprah'
Around the Net In Brand Marketing, Thom Forbes - Monday, June 2, 2008
Want to get your brand on Oprah? The fabled hawker-donor of Pontia ...
- Billboards That Gather Details On Passersby
Around the Net In Brand Marketing, Thom Forbes - Monday, June 2, 2008
Some entrepreneurs are equipping billboards with tiny cameras that gather details abo ...
- Department Stores Fortifying Flagships To Build Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, June 2, 2008
From Bloomingdale's 59th Street to Saks Fifth Avenue and Macy's Herald Squa ...
- Warren Buffett Has A Brand Strategy
Around the Net In Brand Marketing, Thom Forbes - Monday, June 2, 2008
In the eyes of many, Warren Buffet looks like a brand invest ...
- Fashion Innovator Yves Saint Laurent Dead At 71
Around the Net In Brand Marketing, Thom Forbes - Monday, June 2, 2008
Yves Saint Laurent, 71, died Sunday at his Paris home after ...
- Hilton Taps Starwood Luxury Team To Bolster High-End
Around the Net In Brand Marketing, Thom Forbes - Monday, June 2, 2008
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- New Bertelsmann CEO Plans Cultural Makeover At The Company
Around the Net In Brand Marketing, Thom Forbes - Monday, June 2, 2008
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- Under-Age Girls Present Dilemma For 'Sex And City'
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
Time Warner's New Line Cinema has a tricky marketing challenge on i ...
- Dior Axes Stone In China Over 'Karma' Remark
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
Christian Dior, the French fashion brand, has dropped ads featuring Sharon Sto ...
- Bezos Says Amazon Has Three Kinds Of Customers
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
Amazon founder and CEO Jeff Bezos has simplified the business of Amazon.c ...
- Black Antismoking Group Drops Backing For Tobacco Bill
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
Reversing its position after a backlash among members, the National African Americ ...
- Retailers Rush Hot Fashions To The Racks
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
Advances in software and technology are allowing stores such as Abercrombie &am ...
- Source: United-US Airways Merger Talks Suspended
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
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- Avon Concocts Scent of a Bond Girl
Around the Net In Brand Marketing, Thom Forbes - Friday, May 30, 2008
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- Phony Worlds Invaded By Real Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
Players of popular video game The Sims will soon be able ...
- Pushing Luxury In An Economic Slowdown
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
Despite having increased its profit in each of the 31 quarters sin ...
- PepsiCo Scores Big With Super Bowl Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
The value of Super Bowl ads has long been a point ...
- Marketing Lessons From The Toyota Prius
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
The Prius has been a success for Toyota in more ways th ...
- Not Showing Near You: 'Sex And The Kitty'
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
There's no shortage of tie-ins to the upcoming "Sex and the Cit ...
- Struggling DHL Turns To Rival UPS For Help
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
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- What Happens When You Take The Sugar Out Of Kool Aid?
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 29, 2008
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- Bad Name, Good Cookie: Hydrox Makes Brief Return
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
Good news is if you're one of the thousands of Hydrox fa ...
- Coors Goes Social With 'Code Blue'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
Looking to get your friends together for a beer after work ne ...
- Does Anyone Care About 'Another Satisfied Customer'?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
Customer testimonials are a tried-and-true method for promoting your company. Surely potenti ...
- China's Earthquake Casts Olympic Sponsors In New Light
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
The earthquake that struck China earlier this month has already had ...
- Former Coca Cola CMO Chuck Fruit Dies At 61
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
Chuck Fruit, an influential marketer who held top positions at Coca Co ...
- Regis Is Sweet On Sugar Substitute
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
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- Mentos Spends Big To Introduce New Gum In U.S.
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 28, 2008
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- U.S. Shift To Digital Signal Could Hurt Daytime, Late-Night TV
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 27, 2008
Ratings for daytime and late-night TV could take a hit nine mont ...