- For Toy Makers, Anything Old Can Be New Again
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 3, 2009
Bracing for a difficult year ahead, some toy makers are bringing ba ...
- From Salty Snacks To Nail Clippers, Marketers Bend Genders
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 3, 2009
Another way to squeeze fresh sales from a brand is to chan ...
- Forrester: Good Buzz For Influencer Programs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 3, 2009
A new Forrester Research report says that "sponsored conversations" -- paying blogge ...
- Gartner: Desktop PC Shipments Will Plummet This Year
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 3, 2009
Although demand for laptops and netbooks is growing, a steep decline ...
- Economy, 'Fat Cat' Label Hit Corporate Jet Makers Hard
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 3, 2009
Global recession, constricted credit markets and the public flogging of corporations th ...
- ARF Launches Shopper Insights Council
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 3, 2009
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- American Express Will Once Again Target The Well-To-Do
Around the Net In Brand Marketing, Thom Forbes - Monday, March 2, 2009
Reeling from late payments and defaults by customers it aggressively wooed befo ...
- Few Banks Reassuring Wary Customers
Around the Net In Brand Marketing, Thom Forbes - Monday, March 2, 2009
As Uncle Sam props up the beleaguered bank business, uncertainty about the ...
- Owner Of MD Helicopters Cultivates Dominatrix Image
Around the Net In Brand Marketing, Thom Forbes - Monday, March 2, 2009
"Part Warren Buffett and part Dolly Parton," Peter Pae writes, Lynn Tilt ...
- Auto Incentives Reached Record Levels In February
Around the Net In Brand Marketing, Thom Forbes - Monday, March 2, 2009
The six biggest automakers -- General Motors, Ford Motor, Chrysler, Toyota, Hon ...
- Activia Supporting Extensions; Marketing Spend Stays Level
Around the Net In Brand Marketing, Thom Forbes - Monday, March 2, 2009
Marc Jove, the new svp of marketing for Dannon in the U. ...
- TV Ads More Multicultural Than Real Life
Around the Net In Brand Marketing, Thom Forbes - Monday, March 2, 2009
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- Ripples From Peanut Scandal Affect Companies Big and Small
Around the Net In Brand Marketing, Thom Forbes - Monday, March 2, 2009
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- Eddie Bauer Reorients To Mountaineering Apparel, Gear
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
Eddie Bauer is making a major foray back to its roots ...
- Coen Brothers' TV Spot Takes On 'Clean Coal' Claims
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
A TV spot for an environmental coalition that's trying to undermine t ...
- Incentive Travel Suffers As Politicos Take Aim At Bailout Recipients
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
Companies have long rewarded top performers with working vacations and other tri ...
- Dell Will Continue To Cut Costs; Needs To Drive Revenue
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
In announcing that fourth-quarter sales fell 16%, Dell says it is intensifyi ...
- Mars Cooks Up Whole Grain Version Of Uncle Ben's
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
Tapping into consumer demand for both whole grain and convenient meal preparatio ...
- Online Social-Media Firms, P&G To Meet
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
Procter & Gamble will host a meeting March 11 between senior executiv ...
- J.Lo Sues Stroller Company For $30 Million
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
The singer and her husband, Marc Anthony, claim a photo of th ...
- Safeway to Suppliers: Lower Prices Or We'll Push Private Label
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
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- Coke, Nestle Settle Suit Over Weight-Loss Claims For Enviga
Around the Net In Brand Marketing, Thom Forbes - Friday, February 27, 2009
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- Old Navy Launches 'SuperModelquins' Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
A new campaign for a tired Old Navy centers on a gro ...
- Malls Struggle To Stay Alive As Traditional Tenants' Fortunes Flag
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
Vacancy rates at U.S. malls climbed to 7.1% in the fourth quarte ...
- Saks Says Steep Discounting Is Behind It Now
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
Saks says it will not aggressively discount prestige brands in the ye ...
- Marketers Tempting Shoppers With Twofers
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
All of a sudden, two-for-one offers are showing up in a varie ...
- Feds Accuse Forest Labs Of Kickbacks, Illegal Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
The U.S. Justice Dept. has filed a civil lawsuit in Massachusetts accusi ...
- L'Oréal Paris To Shutter U.S. Retail Stores
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
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- Apple Board Defends Disclosures On Jobs' Health
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
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- Kellogg Rep Takes Rap After Phelps Flap
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 26, 2009
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