- Online Coupons Surging As Economy Sputters
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
Coupon usage has surged about 10% in the past four months, accordi ...
- Book Aimed At Tweens Is A Hit With Japanese Business People
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
An English version of a best-selling book about problem solving that w ...
- Malls Opening Later And Closing Earlier
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
Two major shopping center developers are reducing hours of operation at mal ...
- Industry Conferences Adjust To Lean Travel Budgets
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
The American Association of Advertising Agencies Media Conference and Tradeshow (March), follow ...
- Liz Claiborne Will Use Outside Firm For Global Sourcing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
Liz Claiborne, whose brands include Mexx, Juicy Couture and Kate Spade, ...
- ARF: TV Ads Are Still Effective, If Not More So
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
...
- How Positive Psychology Can Boost Your Business
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
...
- Live Nation And Ticketmaster Face Skeptical Lawmakers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 25, 2009
...
- Change Coming For 'Revolutionary Change' At Toyota
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
Akio Toyoda, Toyota's incoming president, has strongly signaled that he is abandoni ...
- Snuggie Pub Crawl Creeps Into Our Viral Conscious
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
This may not be what Akio Toyoda has in mind in ter ...
- Jon Leibowitz Expected To Be Named FTC Chairman
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
President Barack Obama will appoint Federal Trade Commission member Jon Leibowitz ...
- After Backlash, US Airways To Again Give Away Sodas, Coffee
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
Apparently there is a limit to what airlines can tack on ...
- CMO Council Survey Probes Internal Obstacles
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
A new survey from the CMO Council of 406 marketing executives fin ...
- American Express Offers To Pay To Close Accounts
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
American Express is offering customers with whom it no longer wants ...
- Nike Ad Ribs Five Golfers Not Named Tiger
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
Here's
the new ad (after an HP ad). ...
- Ticketmaster To Change Online Sales Practices
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 24, 2009
...
- Blue Skies Ahead For Private Label
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
Private-label packaged goods could surge as much as six times the rough ...
- Brands Adjust Their Marketing Strategies For Recession
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
Akshay Rao, director of the Institute for Research in Marketing at t ...
- Mr. Clean, Meet Mr. Electrolyzed Tap Water
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
Even as new ads for Mr. Clean play up a value messa ...
- Top Brands Struggle To Maintain Customer Service
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
The top performers in Business Week's third annual ranking of Customer Servi ...
- Pizza Chains Battered By Rising Prices And Changing Tastes
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
Pizza chains are getting squeezed by changing tastes, rising prices (some ...
- Tropicana Returning To Old Packaging After Consumer Clamor
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
Some folks carped that packaging that rolled in early January was "ugl ...
- Home Gardeners Preparing Shovel-Ready Projects
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
Veggie seed sales are up double-digits at the nation's biggest seed selle ...
- Honda Replaces President Amid Sales Slump
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
...
- Saab Says Carmakers Line Up To Rescue GM Arm
Around the Net In Brand Marketing, Thom Forbes - Monday, February 23, 2009
...
- Saab Seeks Reorganization; Swedes Point Finger At GM
Around the Net In Brand Marketing, Thom Forbes - Friday, February 20, 2009
The Saab Automobile division of General Motors filed for creditor protection th ...
- Marketing Society Electing Top Brand For Past 50 Years
Around the Net In Brand Marketing, Thom Forbes - Friday, February 20, 2009
"The power of the brand remains persuasive," writes Carol Lewis. "Coca-Cola, Leg ...
- CPG CEOs Say Higher Prices Are Here To Stay
Around the Net In Brand Marketing, Thom Forbes - Friday, February 20, 2009
Procter & Gamble CEO A.G. Lafley reasserted yesterday that his company do ...
- Minneapolis Cops Get A Makeover
Around the Net In Brand Marketing, Thom Forbes - Friday, February 20, 2009
Amidst all the gloom about stock prices reeling and shelf prices ratchetin ...
- Consultants Colton And Bernard Commit Double Suicide
Around the Net In Brand Marketing, Thom Forbes - Friday, February 20, 2009
Roy Colton, 67, and Harry Bernard, 78 -- whose fashion and reta ...