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Vejay Lalla

Member since March 2013Contact Vejay

Vejay G. Lalla is a partner at Davis & Gilbert in the advertising, media, and promotions group where he specializes in all aspects of digital media, social media, and online privacy. He can be reached at

Articles by Vejay All articles by Vejay

  • Blurred Lines No More: The Regulators Are Going Native In 2016 in MediaDailyNews on 12/31/2015

    The FTC has issued an enforcement policy statement and guidelines to remind marketers if they don't keep a closer watch on how native content is presented and disclosed to the consumer, native advertising can be as deceptive in the FTC's eyes as print ads posing as news in the 60's, infomercials in the 80's, and paid-search ads formatted as organic search results in 2002.

  • Is 'Native Advertising' Here to Stay?  in Online Media Daily on 03/05/2013

    Advertisers need to ensure that their editorial, sales and legal teams work together to determine how best to publish native advertising so that it is consistent with core brand values and consumer expectations in the context of legal and regulatory compliance.

  • The Pinning Rules  in Online Media Daily on 03/26/2012

    Social media marketers have a continuing desire to drive traffic. But there are key legal issues brands will need to consider when joining the Pinterest legions.

  • Post-Google Buzz: Has Google+ Gotten Privacy Right? in Online Media Daily on 09/26/2011

    The key aspect of Google+ that distinguishes it from Google Buzz is the concept of "Circles," which allow users to create smaller groups of contacts -- addressing FTC concerns.

  • Facebook's Sponsored Stories May Become Tales of Woe in Online Media Daily on 07/28/2011

    Facebook is banking on Sponsored Stories, a form of branded content, becoming a big hit with advertisers and a win for Facebook. Brands can greatly benefit from the personal endorsements -- provided they know and back what consumers have said.

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