- Viacom Joins Hunt For Scripps With All-Cash Offer
Television News Daily, Wayne Friedman - Wednesday, July 26, 2017
Viacom has joined Discovery Communications in the pursuit to acquire Scripps Networ ...
- Facebook Wants Better Video Ad Engagement
TV Watch, Wayne Friedman - Thursday, July 27, 2017
The market for overall digital video looks to rise around 20% ...
- Univision Names O'Connor CRO
Television News Daily, Wayne Friedman - Tuesday, July 25, 2017
Tonia O'Connor will be responsible for all Univision advertising-based business, as we ...
- Hulu, YouTube Included In Nielsen's C3/C7 Digital TV Ratings
Television News Daily, Wayne Friedman - Tuesday, July 25, 2017
Digital Hulu and YouTube TV viewing will be included in Nielsen's Digit ...
- Sinclair/Tribune Future: Less Local TV News, More Ad Clout
TV Watch, Wayne Friedman - Wednesday, July 26, 2017
Sinclair TV stations not only have a conservative bent, but an increasing ...
- Former Google Exec Campbell Is New Hulu CMO
Television News Daily, Wayne Friedman - Monday, July 24, 2017
As Hulu's new Chief Marketing Officer, Kelly Campbell will oversee marketing strate ...
- C3 Viewership Decline Steepens; Down Double Digits In Q2
Television News Daily, Wayne Friedman - Monday, July 24, 2017
Nielsen C3 viewership among 18-49 viewers in prime time sank 12% f ...
- TV Companies May Adopt Dual Identity: Content Creators/Network Sellers
TV Watch, Wayne Friedman - Tuesday, July 25, 2017
Given the skinny TV service talk, some TV/media companies with a small ...
- Oath Strikes Sponsorship Cycling Deal With Slipstream Sports
Digital News Daily, Wayne Friedman - Friday, July 21, 2017
The team, which goes under the team name Cannondale-Drapac, its two maj ...
- Ad Market Sees Uptick, Digital Rises 11%
MediaDailyNews, Wayne Friedman - Friday, July 21, 2017
The U.S. advertising market grew 3.8% in the second quarter of th ...
- Politics - A New Kind Of 'Blood-Chilling' Summer TV Show
TV Watch, Wayne Friedman - Monday, July 24, 2017
Six months into the new Trump Administration, we continue to find n ...
- Screenvision To Be Included In Strata Local Media Systems
MediaDailyNews, Wayne Friedman - Thursday, July 20, 2017
In-theater ads in Screenvision's pre-show, called "Front + Center," will be includ ...
- Nielsen To Include VOD Ratings In Key Media Planning Tool
Television News Daily, Wayne Friedman - Thursday, July 20, 2017
Nielsen wants to make it easier for media buyers looking to b ...
- Is A TV/Retail Company Merger Viable?
TV Watch, Wayne Friedman - Friday, July 21, 2017
Some believe the next big TV innovation might actually be Amazon ...
- Report: Discovery, Scripps Consider Merger
Television News Daily, Wayne Friedman - Wednesday, July 19, 2017
Media analysts suggest a possible deal could come in response to fast-movi ...
- 2 Major Cable TV Stocks Rise On Discovery/Scripps News
Television News Daily, Wayne Friedman - Wednesday, July 19, 2017
AMC Networks and Viacom witnessed higher stock pricing in mid-day Wednesday tradi ...
- Cable Networks Contemplate Major Merger - Does It Matter?
TV Watch, Wayne Friedman - Thursday, July 20, 2017
New, cheaper TV packages of networks -- the ones that cost $ ...
- The Russians are coming to boost your Instagram likes? Not Really.
Show Daily, Wayne Friedman - Wednesday, July 19, 2017
You want some influence marketing quickly -- with not much accountability, ...
- Predictive Technology: Going Beyond CPA
Show Daily, Wayne Friedman - Wednesday, July 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data scien ...
- Strong TV Upfront Gains, Revenues Hit $19.7B
Television News Daily, Wayne Friedman - Tuesday, July 18, 2017
TV's upfront advertising market for prime time over-delivered -- for both broadca ...
- Traditional TV Viewing: Biggest Decline From Teens, Young Adults
Television News Daily, Wayne Friedman - Tuesday, July 18, 2017
Traditional TV program viewing plus three days of time-shifted viewing (L3) amo ...
- Is Ad-Supported TV Better Than Ad-Free TV?
TV Watch, Wayne Friedman - Wednesday, July 19, 2017
Can ad-supported TV programs offer any of the same evidence for grow ...
- Netflix Stock Soars On Higher Subscriber Gains
Television News Daily, Wayne Friedman - Monday, July 17, 2017
Netflix added 5.2 million subscribers during the second-quarter reporting period -- n ...
- Multiple SVODs Grow In U.S. TV Homes
Television News Daily, Wayne Friedman - Monday, July 17, 2017
A recent study says 38% of TV homes subscribe to two ...
- Internet-Based Content Has Mixed Record As TV Shows
TV Watch, Wayne Friedman - Tuesday, July 18, 2017
Virtually all of network TV has had trouble producing successful TV sho ...
- Piccone Returns To Simulmedia, Spengler's Out
MediaDailyNews, Wayne Friedman - Monday, July 17, 2017
John Piccone has rejoined Simulmedia as president-chief revenue officer -- replacing T ...
- TV Stations' Local News Viewership Continues Decline
Television News Daily, Wayne Friedman - Friday, July 14, 2017
All four main local TV newscasts sank in 2016 versus 2015, wh ...
- Traditional TV's Upfront Continues Winning Streak
TV Watch, Wayne Friedman - Monday, July 17, 2017
Analysts now say upfront revenue volume for the four major broadcast networ ...
- Could Advanced TV Advertising Be A $100B Business?
TV Watch, Wayne Friedman - Friday, July 14, 2017
For a long time, we have heard euphoric descriptions about the n ...
- In The Race for Local Ad Dollars, Are Big Tech Plans Enough?
TV Watch, Wayne Friedman - Thursday, July 13, 2017
The new, proposed ATSC 3.0 standard can deliver up to five tim ...