- Disney Names Ayaz To Lead Company-Wide Enterprise Marketing Organization
Television News Daily, Wayne Friedman - Thursday, January 15, 2026
Asad Ayaz has been named chief marketing/brand officer to lead the n ...
- Theatrical Gains In 2025: Did Specific Audiences Help?
TV Watch, Wayne Friedman - Thursday, January 15, 2026
The AARP says 81% of adults 18 and older believe movies a ...
- Global Content Spend To Grow 2% To $255B In 2026, Streaming Up 6%
Advanced TV Insider, Wayne Friedman - Wednesday, January 14, 2026
Content spend hikes will also come from global sporting events like t ...
- Netflix Reportedly Considering All-Cash WBD Offer
Television News Daily, Wayne Friedman - Wednesday, January 14, 2026
Netflix's original deal, for WBD's studios and streaming group, is a cash-and-sto ...
- Trump-Powell Federal Reserve Battle: Video Ad-Spend Effects?
TV Watch, Wayne Friedman - Wednesday, January 14, 2026
Reports of the DOJ's criminal investigation into Federal Reserve Chairman Jerome Powe ...
- Holiday Streaming: National Video Marketing Up 10%
Television News Daily, Wayne Friedman - Tuesday, January 13, 2026
National TV marketing for streaming platforms gained 10% over the last ...
- Can MTV Make A Comeback... With 'Digitally Curated' Music?
TV Watch, Wayne Friedman - Tuesday, January 13, 2026
The network has been encumbered with unscripted hip-video focused young-skewing TV sho ...
- Apple TV Touts Strongest Month Ever, Driven By 'Pluribus,' 'F1' Viewing
Television News Daily, Wayne Friedman - Monday, January 12, 2026
Apple TV has amassed 672 awards and 3,085 nominations. Apple SVP ...
- Consumer Entertainment Wagering: What's The Business Outcome?
TV Watch, Wayne Friedman - Monday, January 12, 2026
Now comes a financial "prediction" platform focused only on the entertainment busines ...
- First-Party TV Data? Maybe Not So First - Or Fast
TV Watch, Wayne Friedman - Friday, January 9, 2026
At CES this week, media futurist and media agency exec Rishad Tobaccowa ...
- Disney Going 'Vertical,' Unveils AI 'Ad Agent'
Television News Daily, Wayne Friedman - Thursday, January 8, 2026
Disney+ will start up short-form video content for a wide variety ...
- Longtime Cable Nets: Will They Get Digital Spins?
TV Watch, Wayne Friedman - Thursday, January 8, 2026
Something's got to give - as seen with Versant Media Group, t ...
- High-End Video Console Games Get Strong Demand From Hollywood
Advanced TV Insider, Wayne Friedman - Wednesday, January 7, 2026
Over the last five years, video game adaptations have grown to 2 ...
- WBD Rejects Paramount's Deal - Again
Television News Daily, Wayne Friedman - Wednesday, January 7, 2026
WBD Board of Directors chair Samuel DiPiazza, Jr. said there is insufficie ...
- Paramount's Possible Sports Spin For WBD Deal?
TV Watch, Wayne Friedman - Wednesday, January 7, 2026
WBD's TNT Sports is still a significant - but now smaller ...
- iSpot Signs Roku As First Major Streamer For Its 'Outcomes' Tool
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
"Outcomes" will be used by Roku's advertiser brands to gauge performance ...
- VAB Pushes Broader Guarantees Based On Households, Persons 2+
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
The VAB recommends new guarantees should go into effect immediately for curren ...
- NBCU, RPA Strike 'First' Live Agentic-To-Agentic Deal
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
NBCU and its sister company, ad server/tech company FreeWheel, will offer sell-si ...
- NBCU Sells Out Winter Olympic Games, 'Highest Grossing' Ever
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
NBCU has sold out the Milan Cortina Winter Olympics Games with fo ...
- Not Just Netflix, YouTube: Lest We Forget All Digital Video
TV Watch, Wayne Friedman - Tuesday, January 6, 2026
Streaming TV's slow-moving legacy media growth is compounded by rapid growth ...
- Samsung Ads Releasing Lower-Funnel 'Walled Garden' Data
Television News Daily, Wayne Friedman - Monday, January 5, 2026
Advertisers previously had access only to a limited portion of data ...
- Kennedy Center And Trump: Maybe TV Ratings Aren't His Specialty
TV Watch, Wayne Friedman - Monday, January 5, 2026
Lower TV ratings for CBS' "Kennedy Center Honors" is bad on t ...
- Netflix Sees Strong Holiday Viewing For NFL, 'Stranger Things'
Television News Daily, Wayne Friedman - Friday, January 2, 2026
Netflix posted its best streaming platform results so far for a sing ...
- 2025's Positive Under-The-Radar Linear Results
TV Watch, Wayne Friedman - Friday, January 2, 2026
Linear TV networks that showed gains, ranked third to sixth in prime-ti ...
- Local 2026 Advertising: +24% On Big Political Gains
Advanced TV Insider, Wayne Friedman - Wednesday, December 31, 2025
Core local TV ad spend is expected to slip 1%, mainly d ...
- Year's Biggest Media Stock Gains: WBD, Fox, Gray
MediaDailyNews, Wayne Friedman - Wednesday, December 31, 2025
Like Paramount, other big legacy media companies are still in the mid ...
- Beyond Warner Bros. Discovery: What Are The Next Legacy Media Targets?
TV Watch, Wayne Friedman - Wednesday, December 31, 2025
As the linear TV business declines further, should we be thinking abo ...
- National Buys Erode 3% To $6.5B For Top Networks
Television News Daily, Wayne Friedman - Tuesday, December 30, 2025
Total airings for CBS, NBC, ABC, Fox, ESPN and Fox News Chann ...
- Agentic AI For Streaming, Linear Consumers, Platforms: A Battle Brewing?
TV Watch, Wayne Friedman - Tuesday, December 30, 2025
Imagine an AI agent subscribing to and cancelling streaming/linear TV services ...
- '60 Minutes' And 'Integrity': Where Do Viewers And Brands Figure In?
TV Watch, Wayne Friedman - Monday, December 29, 2025
Bari Weiss, editor in chief of CBS News, told the press ...