- Super Bowl, FAST Channels: Bigger Promo Pushes For TV's Biggest Show?
TV Watch, Wayne Friedman - Friday, January 17, 2025
How will future legacy TV networks use the biggest annual TV sh ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
Advanced TV Insider, Wayne Friedman - Thursday, January 16, 2025
Although ad-supported streaming and digital platform businesses continue to show gains, ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Is Roku Ready For Big-Time Competition - Or Buyout Pursuit?
TV Watch, Wayne Friedman - Thursday, January 16, 2025
Perhaps the biggest threat to Roku comes by way of Walmart's rece ...
- Netflix Projected To Top $3.2B In Ad Revenue This Year
Television News Daily, Wayne Friedman - Wednesday, January 15, 2025
New Street Research estimates 56% of Netflix's 2025 results will come fr ...
- Altice USA Knocks Off Nexstar, MSG: Rehabbing Sports/News Content?
TV Watch, Wayne Friedman - Wednesday, January 15, 2025
Altice USA - the fourth-largest cable TV distributor with 2.3 million subscribe ...
- Performance Ad Deals Rising: Costs, Targeting Issues Continue
Television News Daily, Wayne Friedman - Tuesday, January 14, 2025
According to a recent survey, 71% of brand execs say they wi ...
- DirecTV Launches 'MySports' Bundle In Wake Of Venu Sports
Television News Daily, Wayne Friedman - Tuesday, January 14, 2025
The streaming package of 40 sports and broadcast TV channels will initial ...
- Venu Sports Fallout: Winners And Losers
TV Watch, Wayne Friedman - Tuesday, January 14, 2025
MoffettNathanson media analyst Robert Fishman wonders whether Disney could streamline/simplify its compl ...
- Soft Q1, Q2 2025 Sports Ad Market To Hit WBD: Analyst
Television News Daily, Wayne Friedman - Monday, January 13, 2025
WBD ad revenues are expected to decline 7.6% in Q1 to $1. ...
- Virtual Pay TV: Virtually Something - But How Much?
TV Watch, Wayne Friedman - Monday, January 13, 2025
Currently, the only virtual pay TV leader is YouTube TV. With arou ...
- Disney/Fox/Warner Bros. Discovery Punt Venu Sports
Television News Daily, Wayne Friedman - Friday, January 10, 2025
Venu Sports will not move ahead and launch as a new maj ...
- Disney's Deal With Fubo Raises Many Questions
TV Watch, Wayne Friedman - Friday, January 10, 2025
The Disney-Fubo deal fosters many more questions about Disney's long-term streaming spor ...
- DirecTV, Dish Ask Court To Reject Abandonment Of Fubo-Venu Ruling
Television News Daily, Wayne Friedman - Thursday, January 9, 2025
DirecTV and EchoStar (Dish Network) continued to back legal rulings against Ve ...
- Total TV Station Revenue To Sink 7% In 2025: S&P Global
Television News Daily, Wayne Friedman - Thursday, January 9, 2025
S&P estimates that U.S. broadcast station advertising revenue - TV and rad ...
- Movie Sequels And Originals: What Goes Kaboom.. Or Gets Left Behind?
TV Watch, Wayne Friedman - Thursday, January 9, 2025
At the end of the summer, yearly season-to-date box-office revenues were paci ...
- Amazon, Apple, LG Make Q3 Programmatic Ad-Share Gains
Advanced TV Insider, Wayne Friedman - Wednesday, January 8, 2025
Amazon grew 40%, Apple was up 63% and LG added 10.8%. Ro ...
- Midseason Linear TV Show Promotion: Still A Thing, Less Thing, Or Binge Thing?
TV Watch, Wayne Friedman - Wednesday, January 8, 2025
Does this mean lowering the media-buying threshold for such traditional media messagi ...
- A Sell-Side Solution For Reach & Frequency Across CTV, Linear And Digital
Planning & Buying Insider, Wayne Friedman - Tuesday, January 7, 2025
Innovid says the product - in a partnership with Roku - wi ...
- Roku Grows To 90M Households
Television News Daily, Wayne Friedman - Tuesday, January 7, 2025
The growth overdelivered on one analyst estimate, which estimated the company wou ...
- Major Changes For CNN, MSNBC To Come: More Digital, Streaming Dreams?
TV Watch, Wayne Friedman - Tuesday, January 7, 2025
MSNBC will be undergoing some massive cuts and contract renegotiations of high-profi ...
- Xumo Expands Google TV/FAST Deal With Advertising Access
Television News Daily, Wayne Friedman - Monday, January 6, 2025
The deal allows advertisers to buy ad inventory on more than 1 ...
- Tubi Grows Streamed Hours To 10B, Users To 97M In 2024
Television News Daily, Wayne Friedman - Monday, January 6, 2025
Tubi says its monthly active users have also seen strong growth ...
- Disney Buys 70% Of Fubo, Merges With Hulu + Live TV
Television News Daily, Wayne Friedman - Monday, January 6, 2025
Walt Disney is buying a 70% stake in sports-focused virtual pay ...
- TV Award Shows' Pitfalls: Flat Comedy, Boycotts, And Slapping
TV Watch, Wayne Friedman - Monday, January 6, 2025
Award shows are trapped in those weak spots of trying to enterta ...
- 2024 Streaming: Sharp 18% Drop In National TV Marketing Ads
Advanced TV Insider, Wayne Friedman - Friday, January 3, 2025
Streaming marketing airings on TV commercial content were down 21% to 207,22 ...
- Fox News Leads Prime-Time Cable, Up 30%
Television News Daily, Wayne Friedman - Friday, January 3, 2025
Fox News Channel averaged 2.38 million prime-time viewers, with MSNBC at 1. ...
- Theatrical Marketing: Shifting Linear TV, Digital Media Spend Formula Grows
TV Watch, Wayne Friedman - Friday, January 3, 2025
Movie box-office revenues are estimated to land at $8.7 billion - do ...
- NBCU Launches CNBC+ Streaming Service
Television News Daily, Wayne Friedman - Thursday, January 2, 2025
The effort is intended to expand viewership beyond CNBC's business network's line ...
- Streamers' Incremental Gains: Catering To The 'Casual' Viewer?
TV Watch, Wayne Friedman - Thursday, January 2, 2025
Early in December, Disney decided to place an ESPN "tile" on Disney ...
