- Gould, Voltaggio To Presidents Of WBD Ad Sales
Television News Daily, Wayne Friedman - Tuesday, February 4, 2025
Ryan Gould and Bobby Voltaggio will replace the vacated position held ...
- Fox Corp. Ad Revenue Up 21%, Driven By NFL, Political Ad Gains
Television News Daily, Wayne Friedman - Tuesday, February 4, 2025
Fox Corp.'s ad revenue rose 21% to $2.4 billion. Its core advertisi ...
- No Pharma Ads On TV? If That Happens, What's Next?
TV Watch, Wayne Friedman - Tuesday, February 4, 2025
Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of t ...
- Paramount, Nielsen Strike New Measurement Deal
Television News Daily, Wayne Friedman - Monday, February 3, 2025
As part of the agreement, Paramount has licensed new Nielsen services ...
- New FCC Head Wonders If PBS, NPR Are Airing 'Commercials'
TV Watch, Wayne Friedman - Monday, February 3, 2025
FCC Chairman Brendan Carr did not offer examples of what might ...
- Universal's 'Dog Man' Scores Leading $36M Late January Opening
MediaDailyNews, Wayne Friedman - Sunday, February 2, 2025
National TV ad spend for domestic theatrical movies is now a collecti ...
- NFL Post-Season Ad Spend Up 22%
Television News Daily, Wayne Friedman - Friday, January 31, 2025
National TV ads from five linear TV networks and simulcast network airin ...
- Short-Term Kicks: More Super Bowl Ads To Nosh On?
TV Watch, Wayne Friedman - Friday, January 31, 2025
Last year's Super Bowl Advertising Benchmark Index showed the average ad-effectiveness sco ...
- Peacock Lifts NBCU Ad Sales, Streamer Narrows Losses
Television News Daily, Wayne Friedman - Thursday, January 30, 2025
NBCU's ad revenue posted a 0.4% hike to $2.65 billion. Madison &am ...
- Super Bowl: More AI, Fewer Entertainment Ads, $8M Price Tag
TV Watch, Wayne Friedman - Thursday, January 30, 2025
Fewer theatrical movie and streaming platforms will make appearances. The aftereffects ...
- Streaming Co-Viewing Strength: Sports, Premium Programs
Advanced TV Insider, Wayne Friedman - Wednesday, January 29, 2025
Streaming co-viewing for all on-demand OTT programming was higher than linear ...
- Drastically Cheaper AI Costs: For The Entertainment Business?
TV Watch, Wayne Friedman - Wednesday, January 29, 2025
Reports say China-based DeepSeek has drastically lowered the cost for those w ...
- Disney Leads Nielsen December Distributors List, YouTube A Close Second
Television News Daily, Wayne Friedman - Tuesday, January 28, 2025
For Disney, which was up 6% from November, the current reading represen ...
- Streaming 2024: Fewer Core Apps In U.S. Homes
Television News Daily, Wayne Friedman - Tuesday, January 28, 2025
There were an average 3.9 apps per U.S. home in Q3 02 ...
- Super Bowl's Growing Media Mix: A Complicated Play
TV Watch, Wayne Friedman - Tuesday, January 28, 2025
The broader view shows 77% using some digital media access throughout t ...
- Netflix Ads To Hit $4B, Rev Model Gap Remains A Challenge
Television News Daily, Wayne Friedman - Monday, January 27, 2025
Netflix's "effective" advertising cost-per-thousand viewer price will rise to $22.05 in 20 ...
- Untangling Cable TV: Tripping On Cords As We Head Out The Door?
TV Watch, Wayne Friedman - Monday, January 27, 2025
There's an underlying task - to figure out how to disentangle tho ...
- Study Reveals Similar Ad Loads For FAST Channels Vs. AVOD
Television News Daily, Wayne Friedman - Friday, January 24, 2025
One question posed to respondents was: "How do you feel about t ...
- Presidential TV Fatigue: What Comes Next For News Networks?
TV Watch, Wayne Friedman - Friday, January 24, 2025
President Trump's inaugural this week had 24.6 million Nielsen-measured average viewers, do ...
- Comcast Launches 'Skinny' Bundle: Focuses On Sports, News
Television News Daily, Wayne Friedman - Thursday, January 23, 2025
The $70-a-month package offers more than 50 broadcast, cable news and spor ...
- Netflix Q4 Subscriber Estimates: 106% Wrong
TV Watch, Wayne Friedman - Thursday, January 23, 2025
Netflix rocketed past expectations - from its guidance and from analysts ...
- Paramount+, Hulu Led 2024 Sign-Ups: Antenna
Advanced TV Insider, Wayne Friedman - Wednesday, January 22, 2025
The Paramount Global streamer led all platforms with 42.0 million gross U. ...
- Netflix Q4: Soaring Subscriber Gains, Stock Rises Sharply
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
With 302 million global subscribers - including 80 million in the U. ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
Television News Daily, Wayne Friedman - Wednesday, January 22, 2025
"This effort marks the first time MRC has accredited a hybrid panel/B ...
- Trump's TV Marketing 'Dictator' Promise: Day Two?
TV Watch, Wayne Friedman - Wednesday, January 22, 2025
A huge number of "executive orders" were signed on the first d ...
- YouTube, Netflix, Prime Hit Viewing Records In December
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
For 2024, Nielsen says the year included nine days with over 1 ...
- Frequency TV, CTV Ad Issues? Expect More Frequent Analysis
TV Watch, Wayne Friedman - Tuesday, January 21, 2025
A recent study by LG Ad Solutions revealed linear TV media schedul ...
- 'One Of Them Days' Leads Modest Movie Season Start
MediaDailyNews, Wayne Friedman - Monday, January 20, 2025
Studios' collective marketing efforts total $47.2 million so far in national ...
- TikTok Going Away: Does TV Fit In The Picture?
TV Watch, Wayne Friedman - Monday, January 20, 2025
The spillover effect of a ban of a hugely popular social-media platfo ...
- NFL Regular-Season Ad Revenue 9% Lower, Viewing Slips 2%
Television News Daily, Wayne Friedman - Friday, January 17, 2025
NBC's "Sunday Night Football" was the leading NFL franchise in ad reven ...
