• by Wayne Friedman , Yesterday

Continuing its restriction in the regular season, the NFL will not allow prediction platforms -- like Kalshi and Polymarket -- to buy TV commercial time in the Super Bowl, according to reports.

The NFL did not respond to inquiries by press time from Television News Daily. 

Companies like Kalshi and Polymarket are leading platforms that allow users to buy and sell contracts based on the outcome of real-world events.

Analysts call them, essentially, financial markets for predictions, enabling trading on a wide range of topics — including politics, economics, weather, pop culture, and sports.

Existing NFL brands -- sports betting platforms DraftKings and FanDuel -- have been looking into this expansion as well.

Prediction-market commercials have not been allowed on NFL broadcasts all season. These platforms are added to the list of prohibited advertising, which includes tobacco, pornography, and firearms.

Sports wagering is not on the list. Over the last few years, a growing number of states -- now totaling 33 -- have legalized sports betting.

The price for a 30-second commercial in this year's Super Bowl is now at a high of approximately $8 million, according to analysts and industry reports.

The February 8 game between the Seattle Seahawks and New England Patriots will air on NBC and Peacock.

Recently there has been concern over alleged insider trading at one major prediction platform, which has offshore operations.

A group called the Coalition for Prediction Markets -- which is comprised of Kalshi, Coinbase, Crypto.com, Robinhood, and Underdog and is U.S. regulated -- took out an ad in the Washington Post recently decrying insider trading.

Last month, Jeff Miller, executive vice president of communications, public affairs and policy for the NFL, provided written testimony to a House Committee on Agriculture over “the potential impact of sports-related events contracts on the integrity of our games.”

He referenced that these contracts were in a “gray area.”