• by Wayne Friedman , 5 hours ago

Continuing its restriction in the regular season, NFL won’t allow prediction platforms -- like Kalshi and Polymarket -- to buy TV commercial time in the Super Bowl, according to reports.

The NFL did not respond to inquiries by press time from Television News Daily. 

Companies like Kalshi and Polymarket are leading platforms allowing users to buy and sell contracts based on the outcome of real-world events.

Analysts call them essentially financial markets for predictions, enabling trading on a wide range of topics — including politics, economics, weather, pop culture, and sports.

Existing NFL brands -- sports betting platforms DraftKings and FanDuel -- have been looking into this expansion as well.

Prediction-market commercials have not been allowed on NFL broadcasts all season. These platforms are added to the list of prohibited advertising, including tobacco, pornography, and firearms.

Sports wagering is not on the list. Over the last few years, a growing number of states, now 33, have legalized sports betting.

The price for a 30-second commercial in this year’s Super Bowl is going for a top $8 million. The February 8 game between the Seattle Seahawks and New England Patriots, airs on NBC and Peacock.

Recently there has been concern over one alleged insider trading at one major prediction platform, which has off-shore operations.

A group -- the Coalition for Prediction Markets, consisting of Kalshi, Coinbase, Crypto.com, Robinhood, and Underdog -- are U.S. regulated. The group took out an ad in the Washington Post recently decrying insider trading.

Last month, Jeff Miller, executive vp of communications, public affairs and policy for the NFL, provided written testimony to a House Committee on Agriculture over “the potential impact of sports-related events contracts on the integrity of our games.”

He referenced these contracts were in a “gray area.”