- Worldwide Pants Brokers WGA Deal
MediaDailyNews, Wayne Friedman - Monday, December 31, 2007
Worldwide Pants, the production company of "Late Show with David Letterman" a ...
- Product Placement: Broadcast Up, Cable Down In '07
MediaDailyNews, Wayne Friedman - Monday, December 31, 2007
Product placement had a mixed year. Among broadcast networks' top product-placement show ...
- Fox, iTunes Strike Deal For Online Movie Rentals
MediaDailyNews, Wayne Friedman - Thursday, December 27, 2007
Looking to adjust to consumer slowdown of online movie needs, News Corp ...
- NFL Partners With CBS, NBC To Simulcast Key Game
MediaDailyNews, Wayne Friedman - Thursday, December 27, 2007
In response to industry and political pressures concerning a potentially historic gam ...
- Syndie Perks: Hits Younger Demo, Better Ratings
MediaDailyNews, Wayne Friedman - Thursday, December 27, 2007
Network news or cable news? What's the choice? Syndication executives say advertise ...
- Talk Shows Hold Steady For Holidays
MediaDailyNews, Wayne Friedman - Thursday, December 27, 2007
Syndication programs showed plenty of resilience going into the holiday season. ...
- Sports Delivers NBC's Sunday Best
MediaDailyNews, Wayne Friedman - Wednesday, December 26, 2007
Two days before Christmas, football was on the minds of viewers w ...
- Spring Cleaning: USA Network To Debut New Marketing Campaign
MediaDailyNews, Wayne Friedman - Monday, December 24, 2007
USA Network will unveil a new off-network consumer marketing campaign this spring--t ...
- Nielsen: Ad Spend Drops For Most of '07, Net Rises
MediaDailyNews, Wayne Friedman - Friday, December 21, 2007
Advertising spending dropped slightly for the first nine months of the yea ...
- Good Cheer: Net's Reality Shows Score On Web
MediaDailyNews, Wayne Friedman - Friday, December 21, 2007
In this holiday period, it has been the network reality shows th ...
- Nickelodeon's Brand Name Also Includes Teenage Pregnancy
TV Watch, Wayne Friedman - Friday, December 21, 2007
Jamie Lynn Spears is pregnant -- and we can all be thankf ...
- Tribune CEO Exits With $32 Mil. In Pocket
MediaDailyNews, Wayne Friedman - Thursday, December 20, 2007
On the verge of closing its $8.2 billion buyout deal, Tribune C ...
- Viacom, Microsoft Strike 5-Year Program, Ad Deal
MediaDailyNews, Wayne Friedman - Thursday, December 20, 2007
Finally finding a major long-term Internet partner, Viacom has struck a massi ...
- Initiative Taps Zenith Vet As SVP
MediaDailyNews, Wayne Friedman - Thursday, December 20, 2007
Initiative USA has hired veteran Zenith Media executive Kris Magel, as i ...
- Shouting Writers: Good TV Drama At Awards Shows?
TV Watch, Wayne Friedman - Thursday, December 20, 2007
Feel like nominating the TV advertising market these days? Sure. Just don ...
- FCC Allows Cross-Ownership, Dems Oppose Move
MediaDailyNews, Wayne Friedman - Wednesday, December 19, 2007
The Federal Communications Commission, as expected, voted to loosen its newspaper-broadcast cross-ownersh ...
- TV Guide Net Expands To Radio
MediaDailyNews, Wayne Friedman - Wednesday, December 19, 2007
TV Guide Network's name will expand--for the first time--into radio with ...
- More Local Programming For TV Stations: Fin-Syn Redux?
TV Watch, Wayne Friedman - Wednesday, December 19, 2007
The Federal Communications Commission wants local TV stations to get closer ...
- Some Late-Night TV Returning: Will Advertisers Do The Same?
TV Watch, Wayne Friedman - Tuesday, December 18, 2007
Starting in January, NBC's "The Tonight Show with Jay Leno" and "La ...
- DVR Playback: Viewers Watch More Ads Than Expected
MediaDailyNews, Wayne Friedman - Monday, December 17, 2007
Less than half of people who watch a recorded program fast-forward throu ...
- Internet Advertising For Traditional TV Buyers: Making It Count
TV Watch, Wayne Friedman - Monday, December 17, 2007
Internet advertising keeps soaring - now some 25% higher this year, ...
- Ad Auto Dollars Driving To Net
MediaDailyNews, Wayne Friedman - Friday, December 14, 2007
Worldwide automotive advertising revenues will stay at the $40 billion level f ...
- FCC Chair Wants More Local Programming
MediaDailyNews, Wayne Friedman - Friday, December 14, 2007
Under attack from a number of sectors, FCC Chairman Kevin Martin wan ...
- Ad Auto Dollars Driving To Net
Online Media Daily, Wayne Friedman - Friday, December 14, 2007
Worldwide automotive advertising revenues will stay at the $40 billion level f ...
- With MLB Under Attack, Will TV Advertisers Take Their Own Cuts?
TV Watch, Wayne Friedman - Friday, December 14, 2007
Drugs and baseball found a new slump yesterday, as scores of playe ...
- NBC Gives Advertisers Cash Back, Others May Follow
MediaDailyNews, Wayne Friedman - Thursday, December 13, 2007
Broadcast networks are finally using the option of last resort in deali ...
- Tribune's November Revenue Heads South
MediaDailyNews, Wayne Friedman - Thursday, December 13, 2007
Financial data continues to get worse for Tribune Company--for both its publishi ...
- Upfront Presentations Seem To Be History, But What About The Upfront Market Itself?
TV Watch, Wayne Friedman - Thursday, December 13, 2007
TV networks have been looking at getting rid of those costly upfro ...
- Nielsen Finds Obama, Romney On Top In Ads
Marketing Daily, Wayne Friedman - Wednesday, December 12, 2007
[Politics] Hillary and Rudy have some catching up to do. The presidenti ...
- FX Busts 'Box' In First Marketing Campaign
MediaDailyNews, Wayne Friedman - Wednesday, December 12, 2007
FX will look to bust out of the box with its fir ...