- 'Sicko': Buzz From TV Marketing Can Create Healthy Profits
TV Watch, Wayne Friedman - Monday, June 25, 2007
At $9 million to produce, Michael Moore's "Sicko" doesn't have the bigge ...
- Nick, Starcom Cut Deal Based On Program Ratings
MediaDailyNews, Wayne Friedman - Friday, June 22, 2007
Sending a shot across the upfront bow, Nickelodeon has struck a massi ...
- GE, Pearson Bow Out Of Dow Jones Bid, Others Remain
MediaDailyNews, Wayne Friedman - Friday, June 22, 2007
General Electric Co. and the financial-news publisher Pearson have stopped a joi ...
- Paying For Hilton TV Interview? Save Money -- Take Trip To Paris, Stay At A Hilton.
TV Watch, Wayne Friedman - Friday, June 22, 2007
In the fierce competition for whatever is left of network news, ...
- Prime-Time Upfront Returns To $9 Billion Ballpark
MediaDailyNews, Wayne Friedman - Thursday, June 21, 2007
ABC is the latest network to note record sales, following that ...
- Cable Nets Seek CPM Gains In Upfront
MediaDailyNews, Wayne Friedman - Thursday, June 21, 2007
With cable networks now looking to do advertising deals based on commerci ...
- How To Sell Products And Avoid Kids At The Same Time
TV Watch, Wayne Friedman - Thursday, June 21, 2007
The Kaiser Family Foundation wants TV commercials to better target their specif ...
- Discovery/Starcom Strike Deal For Exact Minute Ratings
MediaDailyNews, Wayne Friedman - Wednesday, June 20, 2007
While cable networks are uneasily positioning themselves to do upfront deals usi ...
- Upfront: ABC May Get Higher Rates Than Rivals
MediaDailyNews, Wayne Friedman - Wednesday, June 20, 2007
ABC may be going last in the upfront. But will they ha ...
- The Benefits Of Commercial-Free Programs: Zero Ratings
TV Watch, Wayne Friedman - Wednesday, June 20, 2007
TNT should be proud: its original series "The Closer" outdid itself, improvi ...
- Summer Broadcast Season Cools On Sundays
MediaDailyNews, Wayne Friedman - Tuesday, June 19, 2007
The upfront advertising market may be heating up, but the summer broadca ...
- Courting Talent: Dinner And An Oh-So-Casual Job Offer
TV Watch, Wayne Friedman - Tuesday, June 19, 2007
Let me get this right: A report said NBC executives courted t ...
- Upfront: Fox Negotiations Underway, All Nets' Volume Down From '06
MediaDailyNews, Wayne Friedman - Monday, June 18, 2007
Late last week, Fox joined NBC and other networks in some upfro ...
- Crushed: NBA Ratings Sink To Lowest Ever
MediaDailyNews, Wayne Friedman - Monday, June 18, 2007
The NBA finals now join the respective NHL and Major League Baseba ...
- Dow Jones' Journalists' Dilemma: Cool Business Demeanor Or Hot Tabloid News?
TV Watch, Wayne Friedman - Monday, June 18, 2007
Bringing out the best in business publishing takes money and a co ...
- Bravo Media: New Entity Goes Digital And Beyond
MediaDailyNews, Wayne Friedman - Friday, June 15, 2007
NBC Universal's Bravo cable network has created a new name and corpora ...
- NBCU Looks To Get $4 Billion In Upfront
MediaDailyNews, Wayne Friedman - Friday, June 15, 2007
NBC Universal is expecting good business this upfront--about $4 billion worth. Duri ...
- NBC's Zucker Talks Upfront Language To Investors.
TV Watch, Wayne Friedman - Friday, June 15, 2007
NBC Universal's Jeff Zucker has great timing. As a sign of thi ...
- NBC, Group M Strike Out At Upfront With $1 Billion Deal
MediaDailyNews, Wayne Friedman - Thursday, June 14, 2007
NBC Universal's massive Group M upfront deal may have amounted to ...
- 'Heroes' Returns, Nissan Is Branded Entertainment Partner
MediaDailyNews, Wayne Friedman - Thursday, June 14, 2007
NBC's rookie hit show, "Heroes," is returning with Nissan North America ...
- TV Marketing At 360 Degrees: Not Hot Enough
TV Watch, Wayne Friedman - Thursday, June 14, 2007
Scientifically speaking, I'm not too sure which is better -- a 3 ...
- Net Leads, Will Content, Contextual Ads Follow?
MediaDailyNews, Wayne Friedman - Wednesday, June 13, 2007
SANTA MONICA, CALIF. -- For contextual advertising to work in new digit ...
- Expanded Reach: DVR, VOD Double TV Households
MediaDailyNews, Wayne Friedman - Wednesday, June 13, 2007
In four years, DVRs will be in almost 35% of U.S. televisi ...
- Rather And Moonves On CBS News: Tarts And Other Pastries
TV Watch, Wayne Friedman - Wednesday, June 13, 2007
I take my tarts with some sour cream. Ex-CBS-News anchor Dan Rath ...
- Upfront: Nets Want Double-Digit Increases
MediaDailyNews, Wayne Friedman - Tuesday, June 12, 2007
Suddenly the broadcast networks are being aggressive when it comes to t ...
- Ratings: 'Sopranos' Finale OK, Whacks Tony Numbers
MediaDailyNews, Wayne Friedman - Tuesday, June 12, 2007
Preliminary numbers for the series finale had "The Sopranos" 15% higher th ...
- 'The Sopranos' Finale: Suddenly In Darkness
TV Watch, Wayne Friedman - Tuesday, June 12, 2007
You find yourself in a TV show. Just rolling along. Tension buildin ...
- NBC's Graboff: Mo' Better Branding
MediaDailyNews, Wayne Friedman - Monday, June 11, 2007
Under its new senior entertainment executives, NBC wants to bring advertisers in ...
- NBA Finals Failed To Score For ABC, Fox Reality Shines
MediaDailyNews, Wayne Friedman - Monday, June 11, 2007
The NBA Finals between the San Antonio Spurs and Cleveland Cavaliers g ...
- In This Summer TV World, Everyone Is Irritated
TV Watch, Wayne Friedman - Monday, June 11, 2007
It must be the heat and the lack of fresh network programmin ...