- Optimedia Measures TV's Total Value
MediaDailyNews, Wayne Friedman - Wednesday, March 5, 2008
In this new digital world, the value of a TV show can ...
- ANA: Marketing Communication Improves
MediaDailyNews, Wayne Friedman - Wednesday, March 5, 2008
They don't always play hail to the chief at marketing departments. On ...
- The Real Secret To Less DVR Usage And Fast-Forwarding: Duller TV
TV Watch, Wayne Friedman - Wednesday, March 5, 2008
Someone has finally figured out a way to stop the time-shifting ...
- Turner's Upfront Push, New Series For tru, TBS, TNT
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2008
The TV upfront presentations are far from being anachronisms--more are joining t ...
- ESPN Creates Film Division, Teams With CAA
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2008
ESPN has announced a major push into films -- establishing a n ...
- TV's Upfront Process Starts With Seeds Of 'Strong' Results -- Which Tells Us Nothing
TV Watch, Wayne Friedman - Tuesday, March 4, 2008
This year broadcast networks have seen major erosion of viewers -- ...
- Liberty 4Q Revs Rise, Looks For e-Commerce Buys
MediaDailyNews, Wayne Friedman - Monday, March 3, 2008
As its QVC shopping channel and Starz Entertainment division suffered weak financi ...
- Weekend Prime-time Sports: Broadcast Networks Look For Niche Male Viewers -- Cheaply
TV Watch, Wayne Friedman - Monday, March 3, 2008
t's official: Weekend nights are becoming the place for alternative sports. La ...