- CBS Promotes 7 Shows On EcoHangers, Rooftops Near LAX
Marketing Daily, Wayne Friedman - Thursday, September 18, 2008
Pressing onward into its fall marketing season, CBS will feature a promoti ...
- CBS' Moonves: Political Ads Will Save 4Q
MediaDailyNews, Wayne Friedman - Thursday, September 18, 2008
Major TV network executives say advertising at their respective local TV statio ...
- CBS Promotes 7 Shows On EcoHangers, Rooftops Near LAX
MediaDailyNews, Wayne Friedman - Thursday, September 18, 2008
Pressing onward into its fall marketing season, CBS will feature a promoti ...
- Nielsen: Rise In Mobile-Only Phone Users
MediaDailyNews, Wayne Friedman - Thursday, September 18, 2008
The trend toward mobile-only phone consumers is growing, according to a n ...
- No Sarah Palin Interview? Maybe Because Oprah Is Not A Journalist
TV Watch, Wayne Friedman - Wednesday, September 17, 2008
Oprah Winfrey doesn't want to interview Republican vice presidential candidate Sarah Pali ...
- Nielsen: Networks Hit By Big Product Placement Drops
Marketing Daily, Wayne Friedman - Wednesday, September 17, 2008
TV product placements showed double-digit declines on broadcast and cable networks f ...
- McSlarrow: Retrans Uncertainty Creates Cable 'Storm'
MediaDailyNews, Wayne Friedman - Wednesday, September 17, 2008
Despite some positive response to the TV industry's continuing change to digit ...
- ESPN's Football and 'Gossip Girl' Going Strong
MediaDailyNews, Wayne Friedman - Wednesday, September 17, 2008
Just before broadcasters release all their big premieres next week, one cab ...
- Nielsen: Networks Hit By Big Product Placement Drops
MediaDailyNews, Wayne Friedman - Tuesday, September 16, 2008
TV product placements showed double-digit declines on broadcast and cable networks f ...
- Syndies: 'The Doctors' Performed Best Of New Shows
MediaDailyNews, Wayne Friedman - Tuesday, September 16, 2008
New syndication shows went through a fairly predictable opening week, according ...
- NBC's Programming So Far: Good News For Advertisers; Viewers Need To Wait A Bit
TV Watch, Wayne Friedman - Tuesday, September 16, 2008
If viewers aren't giving NBC all the credit it deserves, at lea ...
- A Fate Worse Than A Low-Rated, Canceled TV Show
TV Watch, Wayne Friedman - Tuesday, September 16, 2008
Bad TV shows have littered the airwaves for some time. But wh ...
- Palin's 'World News' Interview Scores Big Ratings
MediaDailyNews, Wayne Friedman - Monday, September 15, 2008
Republican veep nominee Sarah Palin's interview with ABC's Charles Gibson on "Wor ...
- Kagan: Cable May Get 50% Rev Boost By 2018
MediaDailyNews, Wayne Friedman - Monday, September 15, 2008
Although the cable industry is expected to lose basic video customers ...
- Fox's 'Kitchen' Cooks Up Success With Key Demos
MediaDailyNews, Wayne Friedman - Monday, September 15, 2008
With the networks in the last days of summer scheduling mode, F ...
- Marketing New TV Shows With Older Ones In Mind
TV Watch, Wayne Friedman - Monday, September 15, 2008
Riffing off old, easily identifiable TV shows in an effort to mark ...
- Cable VOD Sees Rapid Growth By 2013
MediaDailyNews, Wayne Friedman - Thursday, September 11, 2008
Digital growth in many TV and related media platforms will continue ...
- New Entertainment Marketing Group Promotes Industry, Collaboration
MediaDailyNews, Wayne Friedman - Thursday, September 11, 2008
Over two dozen entertainment marketing agencies have created the Association of Entertainme ...
- Too Many Mid-Season Climaxes? Keeping Viewers And Advertisers From Looking Away
TV Watch, Wayne Friedman - Friday, September 12, 2008
Pumping up our TV attention brainwaves, TV programmers are designing shows ...
- Initiative Revamps Global Management Lineup
MediaDailyNews, Wayne Friedman - Thursday, September 11, 2008
On the heels of some major appointments in the U.S., Interpublic Group ...
- Highly Promoted 'Fringe' Shy Of Breakout Numbers
MediaDailyNews, Wayne Friedman - Thursday, September 11, 2008
Fox's highly touted "Fringe," with plenty of movie advertising attached, stayed ju ...
- Is This A Fringe TV Season? Early Results Offer Few Clues
TV Watch, Wayne Friedman - Thursday, September 11, 2008
Are we on the fringe of a big TV season, or wi ...
- M3 Sees Interstitials As Advertising's Future
Marketing Daily, Wayne Friedman - Wednesday, September 10, 2008
They give viewers a bit more programming in the midst of b ...
- Polish The Apple: NBC Returns To iTunes
MediaDailyNews, Wayne Friedman - Wednesday, September 10, 2008
NBC Universal is back on the Apple's iTunes Store, with the ...
- M3 Sees Interstitials As Advertising's Future
MediaDailyNews, Wayne Friedman - Wednesday, September 10, 2008
Now that TV networks are pinning their advertising worth on commercial ratings--n ...
- Famously Un-Retired Athletes Looking For Higher TV Sports Ratings
TV Watch, Wayne Friedman - Wednesday, September 10, 2008
Any still-famous celebrity athlete coming out of retirement can influence TV ratin ...
- NBC Scores With Sunday Football
MediaDailyNews, Wayne Friedman - Tuesday, September 9, 2008
NBC picked up where it left off last season with strong resul ...
- Digital First: Wilmington, N.C. Ends Analog TV
MediaDailyNews, Wayne Friedman - Tuesday, September 9, 2008
The digital TV age has commenced--at least in Wilmington, N.C., which h ...
- Raising The TV Revenue Metric
TV Watch, Wayne Friedman - Tuesday, September 9, 2008
The season is only a few days old for some TV networ ...
- Upfront Deals Hold For Fall
MediaDailyNews, Wayne Friedman - Friday, September 5, 2008
Despite blaring headlines and economic concerns, little of the $9 billion ...