- TiVo's Rogers: Local TV Needs Radical Ad Rebooting For Long-Term Revival
TV Watch, Wayne Friedman - Thursday, January 29, 2009
Pop-up ads on your TV screen? Pre-roll commercials before your DVR rol ...
- MediaBank Integrates With Google TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2009
MediaBank, the rebel software system upstart for media planners and buyers, h ...
- Super Bowl Update: Slow Pregame Sell, 4 Game Spots Remain
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2009
NBC has sold a number of remaining Super Bowl spots at le ...
- NATPE Executives Call For Risk-Taking With 'Laser Focus'
TV Watch, Wayne Friedman - Wednesday, January 28, 2009
Television is a battleground, and TV executives are aiming right at viewe ...
- Hulu Buys Super Bowl Spot
MediaDailyNews, Wayne Friedman - Monday, January 26, 2009
The NBC/News Corp. Hulu video site will get one of the bigge ...
- This TV Enjoys 60% Clearance
MediaDailyNews, Wayne Friedman - Monday, January 26, 2009
New local TV multicast network ThisTV has signed stations and station grou ...
- New Member: MTV Launches Comedy Tribe Ad Net
MediaDailyNews, Wayne Friedman - Monday, January 26, 2009
One of the better-known brand TV names-- MTV Networks--will now be selli ...
- Take Your Ads Off TV Completely? Will You Disappear?
TV Watch, Wayne Friedman - Tuesday, January 27, 2009
What's the damage if you're a big consumer brand that spends few ...
- 4Q: NBCU Revs Fell 3%, Cable Strong, Local TV Weak
MediaDailyNews, Wayne Friedman - Friday, January 23, 2009
After decent early 2008 profitable earning periods, NBC Universal slipped in t ...
- 'Grey' Slays 'CSI'
MediaDailyNews, Wayne Friedman - Friday, January 23, 2009
In mid-January, ABC's "Grey's Anatomy" took over where it left off wh ...
- ABC's Chief Researcher Mellon Exits
MediaDailyNews, Wayne Friedman - Friday, January 23, 2009
ABC Television Network's top research executive-- Michael Mellon, senior vp of research--h ...
- Syndicating TV Shows Is Still A TV Model
TV Watch, Wayne Friedman - Monday, January 26, 2009
Despite its size, syndication has been one of the steadiest national ...
- ABC Entertainment Group Merges TV, Production Units
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2009
Looking to streamline the entertainment process--as well as save a few bucks--Disney-A ...
- Meredith Fiscal 2Q: Publishing, Broadcast Hit, Web Biz Improves
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2009
Meredith Corporation witnessed its broadcasting and publishing business losing steam with low ...
- 'Lost' Struggles, 'Lie To Me' Shaky
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2009
The first big battleground of the New Year had ABC's season premie ...
- Should TV Networks Program Their Commercials?
TV Watch, Wayne Friedman - Friday, January 23, 2009
TiVo has just made a case for TV networks to start programmi ...
- Ad-On: 'Q' Score May Suggest Better TV Performance
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2009
Emotionally bonded to your TV show? That may mean more to advertise ...
- Innovation Names Cooperstein West Coast Director
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2009
Initiative's West Coast office has added to its executive lineup, recruiting aga ...
- Obama's Inauguration Second-Highest Ratings, 'Idol' Falls
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2009
Tuesday's inauguration of President Barack Obama recorded the second-best viewing of ...
- Why TV Programmers Won't Take Marketing Lessons From The Internet
TV Watch, Wayne Friedman - Thursday, January 22, 2009
This is why TV programmers should never become Reunion.com. Somehow I w ...
- Digital Gap: 9% Of Viewers Unprepared For Switch
MediaDailyNews, Wayne Friedman - Tuesday, January 20, 2009
Nine percent of U.S. TV viewers are still unprepared for the changeov ...
- Net Gains: NBC Viewership Soars On Its Web Site
MediaDailyNews, Wayne Friedman - Tuesday, January 20, 2009
Though NBC remains in last place among traditional TV viewers, in 200 ...
- Magna: Syndies Deliver Improved C3 Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 20, 2009
TV marketers buying some of syndication's off-network comedies this season have se ...
- With New President, TV Economy Means Lending A Helping Hand
TV Watch, Wayne Friedman - Wednesday, January 21, 2009
One thing came out loud and clear in President Barack Obama's inaugur ...
- New Oscar Rules Permit More Movie Ads
MediaDailyNews, Wayne Friedman - Monday, January 19, 2009
A few weeks ago, the Oscars changed its restriction on movie advertisi ...
- NBC's 'Loser' Goes Mobile
MediaDailyNews, Wayne Friedman - Monday, January 19, 2009
In conjunction with successful NBC reality competition show "The Biggest Loser," ...
- Which Web-Based TV Shows Are Up, Down -- Or Out?
TV Watch, Wayne Friedman - Tuesday, January 20, 2009
Traditional TV marketers always know what's coming. Their point of measurement com ...
- TCA: ABC Notes Poor Fall Performance, Rethinks Late Night
MediaDailyNews, Wayne Friedman - Friday, January 16, 2009
UNIVERSAL CITY, Calif. -- NBC's Jay Leno prime-time move might force ...
- Katz TV Pushes 3 Syndies
MediaDailyNews, Wayne Friedman - Monday, January 19, 2009
Against the backdrop of syndication's mainstay daytime talk shows in decline, Ka ...
- Branded Entertainment ID: Do Viewers Care Who's Behind The Curtain?
TV Watch, Wayne Friedman - Monday, January 19, 2009
ESPN will air a documentary in March about the 24 Hours ...