- CBS: The Selling of The Super Bowl
MediaDailyNews, Wayne Friedman - Thursday, February 4, 2010
CBS appears to be on track to gross more Super Bowl advertisi ...
- Belo 4Q Revs Head South, Down 14%, Auto Picks Up In '10
MediaDailyNews, Wayne Friedman - Thursday, February 4, 2010
Political advertising revenues sank Belo Corp. TV operations results for its fourth-quart ...
- Congress Wonders If Comcast/NBC Merger Will Make Consumers Happy
TV Watch, Wayne Friedman - Friday, February 5, 2010
How can we tell if the Comcast-NBC merger will be a go ...
- Zucker: NBC, Comcast Alliance To Shake Up Staff, Biz Practices
MediaDailyNews, Wayne Friedman - Wednesday, February 3, 2010
NBC brought together about 120 people from both companies who will ...
- Time Warner: Positive 4Q, TV Revs Up 4%
MediaDailyNews, Wayne Friedman - Wednesday, February 3, 2010
As part of its upbeat fourth-quarter earnings picture, Time Warner took ...
- Big-Event TV Is Back: Will Smaller Screens Be A Game-Changer?
TV Watch, Wayne Friedman - Thursday, February 4, 2010
Make TV events bigger, and everyone should be happy. Or maybe n ...
- Revs Up 10%, 'Avatar,' Cable Growth Pay Off For News Corp.
MediaDailyNews, Wayne Friedman - Tuesday, February 2, 2010
News Corp. has reason to celebrate. Its second fiscal quarter ending De ...
- TV Providers Want More Info About Viewers -- But Will They Pay The Price?
TV Watch, Wayne Friedman - Wednesday, February 3, 2010
Media companies want to seed interest in TV shows, networks, and service ...
- CBS Reaches Goal: Super Bowl Ads Sold
MediaDailyNews, Wayne Friedman - Monday, February 1, 2010
CBS Corp. sold all the ad spots for the Super Bowl championsh ...
- Nielsen, Initiative Track Big Sports Events, Viewership Up
MediaDailyNews, Wayne Friedman - Monday, February 1, 2010
Worldwide major TV sports events continue to grow -- despite TV fragmentati ...
- Grammys Sing, Ratings Hit High Note
MediaDailyNews, Wayne Friedman - Monday, February 1, 2010
CBS' "52nd Grammy Awards" saw TV ratings shoot up an eye-opening 3 ...
- Whom Do Viewers Trust In TV News? Fox Leads List, But Truth Is Complex
TV Watch, Wayne Friedman - Tuesday, February 2, 2010
Fox is the "most trusted" name in TV news, at least accordi ...
- Ad Revs Improve, But Company Stock Prices Don't
MediaDailyNews, Wayne Friedman - Friday, January 29, 2010
Advertising revenues have shown vast improvement for virtually all major media compani ...
- Nets In Rerun Mode, Fox Airs Original Episodes
MediaDailyNews, Wayne Friedman - Friday, January 29, 2010
TV network programmers took a break before heading into the big Februa ...
- TV Series Finales: Maybe There's More
TV Watch, Wayne Friedman - Monday, February 1, 2010
When does a TV series really end? ABC says this is t ...
- Media General: Big Drop In Broadcast Revs, Digital Up
MediaDailyNews, Wayne Friedman - Thursday, January 28, 2010
TV stations and media business group Media General witnessed improved profits ...
- NBCU: Olympic Research Lab Charts Consumer Behavior
MediaDailyNews, Wayne Friedman - Thursday, January 28, 2010
Following its initial single-source audience research effort during the 2008 Beijing Olympic ...
- TV Executives And Talent Who Sucker-Punch And Live To Tell About It
TV Watch, Wayne Friedman - Friday, January 29, 2010
Had enough of Leno and O'Brien? Not us. We're punch-drunk with late-nig ...
- Rentrak's 'Stickiness' Mines TV Value On Granular Level
MediaDailyNews, Wayne Friedman - Wednesday, January 27, 2010
Rentrak's "Stickiness Index" has been in operation for about six months, a ...
- Super Bowl Fans Relish Ads As Much As Big Game
MediaDailyNews, Wayne Friedman - Wednesday, January 27, 2010
Good news for Super Bowl marketers in 2010: More people intend ...
- Fox Wins January, May Grab Season
MediaDailyNews, Wayne Friedman - Wednesday, January 27, 2010
It's still early, only January -- but the end of the seas ...
- TV Shows Need To Be MultiDimensional -- With A Brand Manager Attached
TV Watch, Wayne Friedman - Thursday, January 28, 2010
A really successful TV show doesn't have much to do with actu ...
- Gaspin Admits NBC Mistakes, Contemplates Future
MediaDailyNews, Wayne Friedman - Tuesday, January 26, 2010
Elaborating on NBC's recent programming snafus, Jeff Gaspin, chairman of NBC Univers ...
- Hallmark Channel, Martha Stewart Cook Up Partnership
MediaDailyNews, Wayne Friedman, Fern Siegel - Tuesday, January 26, 2010
Hallmark Channel has signed a multi-year strategic partnership with Martha Stewart Livi ...
- TV Advocacy Commercials? Give Them All Equal Weight, If You Can
TV Watch, Wayne Friedman - Wednesday, January 27, 2010
CBS might have had better timing for its decision to ease restrictio ...
- Forrester: Television Ads To Grow 4%
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
Forrester Research says the TV advertising business will gain slightly in 20 ...
- CIMM Enlarges Member Base, Creates Set-Top Analysis
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
The Coalition for Innovative Media Measurement added a couple of advertisers a ...
- TNS, KMR Change Name To Kantar Media
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
TNS Media and KMR Group are changing their name to Kantar Medi ...
- Big Ratings Equal Big Buzz - But Maybe Not For Long
TV Watch, Wayne Friedman - Tuesday, January 26, 2010
Here's a truth about mass media and broadcasting: When viewers see ...
- NBCU: Profits Plummet 30% In 4Q
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
NBC Universal had a difficult last three months of 2009 -- wi ...