- Ex-Fox Exec Grushow To MediaLink Chief Creative Officer
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
Growing media consultancy MediaLink has hired Sandy Grushow, former chairman of F ...
- OOH Sports Viewing On Rise
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
One in five persons who watched the recent NFL playoff games d ...
- Major Ad Groups Endorse Live-Only Ratings, Reject Nielsen Stance
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
The two major advertising groups -- the ANA (Association of National Advertiser ...
- Want To Dodge Barrage Of Corporately Funded Political Ads? Press This Little Button
TV Watch, Wayne Friedman - Monday, January 25, 2010
Corporately backed advertising for political issues and candidates will seemingly now r ...
- Official: Leno Returns To 'Tonight,' Conan Can Return To TV
MediaDailyNews, Wayne Friedman - Thursday, January 21, 2010
The worst-kept secret in TV has been confirmed: NBC officially announced th ...
- Easy Campaign Spending Bonanza For TV Stations
MediaDailyNews, Wayne Friedman - Thursday, January 21, 2010
More help is coming for TV stations -- now corporations can direct ...
- NBC's Real Late-Night Picture: Network Was Losing Money
TV Watch, Wayne Friedman - Friday, January 22, 2010
NBC now gives us a clearer picture of how "The Tonight Sh ...
- Conan's Last Shows Are Sellouts
MediaDailyNews, Wayne Friedman - Wednesday, January 20, 2010
Looking to buy a TV commercial in the last episodes of "T ...
- NBC Sees Olympic Pluses, Despite Projected Losses
MediaDailyNews, Wayne Friedman - Wednesday, January 20, 2010
NBC might be losing $200 million on the Vancouver Winter Olympics ...
- Daily Candy: Kids Spend 7+ Hours Devouring Media
MediaDailyNews, Wayne Friedman - Wednesday, January 20, 2010
According to a study from the Kaiser Family Foundation, total media consumpti ...
- TV's Upfront Ad Rollercoaster: It'll Be Up -- And Down As Well
TV Watch, Wayne Friedman - Thursday, January 21, 2010
Don't be fooled by the new surge in some TV ad spendi ...
- NBCU Airs Integrated Turbo Tax Campaign
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2010
Just in time for tax return season, NBC Universal and Turbo T ...
- TV Product Placement Delivers For '24'
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2010
Product placement and in-content brand exposure in TV programming continues to ...
- CW's 'Life' Builds Audience, CBS Sitcoms Up
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2010
Both CBS Corp. broadcast networks had a strong Monday. CBS had anoth ...
- What Do TV Stations Need In 2010? Less National Programming, For One
TV Watch, Wayne Friedman - Wednesday, January 20, 2010
TV stations need to embrace more of their localism to be successf ...
- Crown Media Chief Upbeat About Hallmark's Future
MediaDailyNews, Wayne Friedman - Monday, January 18, 2010
Now six months on the job, Bill Abbott, president and CEO, Cro ...
- 'Globes,' NFL Draw Big Numbers
MediaDailyNews, Wayne Friedman - Monday, January 18, 2010
Some big TV programming brought viewers back on a mid-January Sunday: N ...
- Not Just The Wrongs But The Rights At NBC, Along With Finger-Pointing
TV Watch, Wayne Friedman - Tuesday, January 19, 2010
t's never a black-and-white TV world, despite all the negatively charged feelin ...
- Leno, O'Brien Fight May Hurt NBC Advertisers
MediaDailyNews, Wayne Friedman - Friday, January 15, 2010
Could problems around the Conan O'Brien/Jay Leno debacle spill over to NBC ...
- Leno Back At 'Tonight' Chair, O'Brien Earns $40 Mil Exit Fee
MediaDailyNews, Wayne Friedman - Monday, January 18, 2010
For the error of its late-night programming ways, NBC will revamp "T ...
- Magna: DVRs In 44% By 2015
MediaDailyNews, Wayne Friedman - Friday, January 15, 2010
In five years, network programmers will be subjected to the changing effec ...
- TV's Biggest Show Hasn't Saved The Music Industry
TV Watch, Wayne Friedman - Monday, January 18, 2010
Years ago, an editor pushed me to write a story about h ...
- Coke Gets Millions In Media Value From 'Idol'
Marketing Daily, Wayne Friedman - Friday, January 15, 2010
Coca-Cola gets some big-star media value for its on-air, branded content ...
- Post-Olympics, NBC Schedules 10 P.M. Slot
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2010
No matter what happens after 11:30 p.m. in a couple of week ...
- 'Idol' Gives Coke Millions In Media Value
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2010
Coca-Cola gets some big-star media value for its on-air, branded content ...
- Kid Power: Discovery, Hasbro Unveil HUB
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2010
The new Discovery Communications-Hasbro kids cable network now has a name ...
- The REAL Profanity On TV? Not Where You'd Think
TV Watch, Wayne Friedman - Friday, January 15, 2010
Decency and indecency are back in the courts -- and onscreen ...
- 'Leno' Woes: NBC Local TV Battered By 25% Audience Drop
MediaDailyNews, Wayne Friedman - Wednesday, January 13, 2010
Late NBC local TV newscasts airing after "The Jay Leno Show" ha ...
- Fox Restructures: Rice To Networks Entertainment Chief
MediaDailyNews, Wayne Friedman - Wednesday, January 13, 2010
Days after leaking restructuring moves at Fox Network Group to a handf ...
- 'Idol' Holds Steady, 'Loser' Crushed
MediaDailyNews, Wayne Friedman - Wednesday, January 13, 2010
If one barometer of network TV's health comes with its biggest-rated sho ...