- News, Info And Ads Imported -- From Wherever You Think Is Important
TV Watch, Wayne Friedman - Wednesday, February 9, 2011
Key to the surprising Super Bowl Chrysler commercial featuring Eminem was ...
- Super Bowl Bests Its Own Viewing Record
MediaDailyNews, Wayne Friedman - Monday, February 7, 2011
Another TV record for this year's Super Bowl, which gave the Gre ...
- 'X-Factor' Seals Record $5M Deal WIth Sony/Syco
MediaDailyNews, Wayne Friedman - Monday, February 7, 2011
Among the many TV promos it aired during the Super Bowl, F ...
- Paying For Digital Movies Easier To Stomach Than Paying For Digital TV Shows
TV Watch, Wayne Friedman - Tuesday, February 8, 2011
Everyone has preferences when it comes to paying for entertainment content do ...
- 'Big Bang' Holds Steady, 'Idol' May Reign Again
MediaDailyNews, Wayne Friedman - Friday, February 4, 2011
The first Thursday of February gave us a true sense of whe ...
- TiVo's Ad Scorecard Measures Brand Effectiveness
MediaDailyNews, Wayne Friedman - Friday, February 4, 2011
Which brands hold on to their viewers the longest in a D ...
- Super Bowl's Commercial Content Gets Pre-Game Internet Viewing -- Raising Questions For Future
TV Watch, Wayne Friedman - Monday, February 7, 2011
Spending $3 million on a Super Bowl ad -- and then releasi ...
- Broadcast TV Grows Digital Biz, Spikes 14%
MediaDailyNews, Wayne Friedman - Thursday, February 3, 2011
Television stations are slowly growing their online/digital advertising businesses. Total digital advertisi ...
- Viacom: TV Nets Ad Numbers Soar, Film Division Falters
MediaDailyNews, Wayne Friedman - Thursday, February 3, 2011
Viacom grabbed double-digit increases for advertising for its domestic TV channels ...
- Digital Video: Time To Tell Traditional TV Advertisers Your Compelling And Easy-To-Understand Story
TV Watch, Wayne Friedman - Friday, February 4, 2011
Digital video executives still know what traditional TV advertisers want: the rig ...
- News Corp.'s Cable TV Revs Up 12%, Overall Earnings Rise
MediaDailyNews, Wayne Friedman - Wednesday, February 2, 2011
Despite lower double-digit ratings in the fall, Fox grabbed big double-digit percenta ...
- Worldwide: Argyle TV Pushes Global Channels
MediaDailyNews, Wayne Friedman - Wednesday, February 2, 2011
Another third-party digital television video channel has started up with a hea ...
- LA's 'Upfront' Football Sponsorship Plan: A New Model For TV Programs?
TV Watch, Wayne Friedman - Thursday, February 3, 2011
Just another day in Los Angeles where the entertainment cart comes befo ...
- Starz Joins Mobile Barcode, Pushes Ads To Consumers
MediaDailyNews, Wayne Friedman - Tuesday, February 1, 2011
Looking to gain a deeper marketing experience for mobile consumers, Starz Entertainme ...
- SSI: Super Bowl Is All About The Game, Not Ads
MediaDailyNews, Wayne Friedman - Tuesday, February 1, 2011
While many Super Bowl surveys will talk up the importance of viewe ...
- Hulu Changes? Some Media Companies On The Outside Like Where They Sit
TV Watch, Wayne Friedman - Wednesday, February 2, 2011
Trouble at Hulu may mean only one sure thing: CBS and Ti ...
- 68% of U.S. Adults To Watch Super Bowl, Ads Big Draw
MediaDailyNews, Wayne Friedman - Monday, January 31, 2011
The Super Bowl may not be as super as a year a ...
- Gannett Broadcast Revs Gain 27%, 2011 Should Soften
MediaDailyNews, Wayne Friedman - Monday, January 31, 2011
Strong political advertising rocketed Gannett's broadcasting revenues for the fourth-quarter 2010 ...
- CBS Flags NFL Union: Your Name In Event's Title Doesn't Change Advocacy Ad Rules
TV Watch, Wayne Friedman - Tuesday, February 1, 2011
You probably won't see any TV commercials touting disgust over films ...
- NHL Ups Sponsorships, Media Spending
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
The NFL isn't the only sport to crow about higher ratings a ...
- Turbo Tax Owns NBC Sunday For 'All-Star' Push
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
With the big tax return selling season here, Turbo Tax decided ...
- Fox Rebounds With 'Idol,' 'Bones' Improves
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
Long an also-ran on Thursday night, Fox has made up for ...
- Young Consumers: Cutting Cable Costs & Splurging on Movies May Not Be Contradictory
TV Watch, Wayne Friedman - Monday, January 31, 2011
What happens with theatrical movies never seem to be a predictor f ...
- Healthier Food Ad Messages Generate Big Media Buzz
Marketing Daily, Wayne Friedman - Friday, January 28, 2011
Healthier messaging from big fast-food and confection companies is getting women ...
- Time Warner Cable: Profits Rise, Fewer Subscribers
MediaDailyNews, Wayne Friedman - Thursday, January 27, 2011
Time Warner Cable registered big profit gains for its fourth quarter ...
- Healthier Food Ad Messages Generate Big Media Buzz
MediaDailyNews, Wayne Friedman - Thursday, January 27, 2011
Healthier messaging from big fast-food and confection companies is getting women ...
- Hulu Ponders Pay TV Model as NBC Pulls Back; Where Does That Leave Comcast?
TV Watch, Wayne Friedman - Friday, January 28, 2011
Pushed around by the still-hot media commodity that is Netflix, the rumblin ...
- Broadcast Sector: Improved Profitability, Undervalued Stocks
MediaDailyNews, Wayne Friedman - Wednesday, January 26, 2011
Although TV stations continue to report hefty financial gains in recent period ...
- Super Bowl Scores More Digital Viewers
MediaDailyNews, Wayne Friedman - Wednesday, January 26, 2011
Young Super Bowl TV watchers 18-34 who have smartphones will be usi ...
- Syndication & TV Stations: A Missed Revenue Opportunity?
TV Watch, Wayne Friedman - Thursday, January 27, 2011
Television stations and the syndication industry continue to be a steady busine ...