- Lights, Camera, Apple! Tech Giant Product Placement King
MediaDailyNews, Wayne Friedman - Tuesday, February 22, 2011
For big theatrical movies, the most common product placement brand name continu ...
- Sales Of TV Sets Rebound In Q4
MediaDailyNews, Wayne Friedman - Tuesday, February 22, 2011
The global business economy for TV sets has rebounded. Fourth-quarter 2010 shipmen ...
- The Wrong Direction: Staying Stagnant Or Even Going Backwards With Local TV News Efforts
TV Watch, Wayne Friedman - Wednesday, February 23, 2011
The future viability of TV stations hinges on their coverage of loc ...
- Live Bait: Small TV Concepts Dream Of Big Profits
TVBlog, Wayne Friedman - Wednesday, February 23, 2011
Don't laugh when you hear there's a new show built around ...
- Video Games, Entertainment Purchases Slowed In '10
MediaDailyNews, Wayne Friedman - Tuesday, February 22, 2011
Like many other forms of entertainment, the traditional video game business grow ...
- The Case For And Against Branded Entertainment Comes To A 10 p.m. Drama
TV Watch, Wayne Friedman - Tuesday, February 22, 2011
The question of whether or not to offer product placement is oft ...
- 'Idol' Still Holds Sway, ABC, NBC Thursday Tanks
MediaDailyNews, Wayne Friedman - Friday, February 18, 2011
Fox's "American Idol" may be down from a year ago -- b ...
- Obit: Hallmark's Carr, Longtime PR Vet, Dies At 50
MediaDailyNews, Wayne Friedman - Friday, February 18, 2011
Nancy Carr, longtime senior communications executive at the Hallmark Channel, passed aw ...
- Scatter Market Cools
MediaDailyNews, Wayne Friedman - Thursday, February 17, 2011
Soaring TV scatter-market pricing has slowed down considerably in the first quarte ...
- CBS Registers 11% Rev Gains, Retrans To $250M By '13
MediaDailyNews, Wayne Friedman - Thursday, February 17, 2011
Higher TV show licensing revenues and continued growth in advertising helped li ...
- Digital Video Ads In Premium TV Earn Most Attention
MediaDailyNews, Wayne Friedman - Wednesday, February 16, 2011
Getting more bang for your digital video ad has less to ...
- Comcast Revs Up 7.2%, NBC Broadcast Offers 'Opportunity'
MediaDailyNews, Wayne Friedman - Wednesday, February 16, 2011
Now with NBC under its belt, Comcast keeps shedding old technology custome ...
- Digital Media Comes At One Speed -- Fast -- But Consumers Want Some News To Slow Down
TV Watch, Wayne Friedman - Thursday, February 17, 2011
There are other media events where consumers actually want the news cyc ...
- AOL, TV Marketers Must Build Digital Alliances
MediaDailyNews, Wayne Friedman - Tuesday, February 15, 2011
The new vision of AOL as a marketing partner for television programme ...
- Rovi Deal Lets TV Viewers Buy Retail Via Remote
MediaDailyNews, Wayne Friedman - Tuesday, February 15, 2011
Rovi Corporation, the big electronic program guide company, and Delivery Agent, ...
- A New Marketing World For On-Air Sports Hosts -- But Are They Also Reporters?
TV Watch, Wayne Friedman - Wednesday, February 16, 2011
Worried if Nike has ESPN's announcers in its pocket? I'm not t ...
- In Late-Night Talk Battle, 'Leno' Wins
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
About halfway through the season, NBC's late-night moves are still moving ...
- Grammys Sing: Best Numbers In Years
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
Big event television is still strong. The Grammys scored its best numbe ...
- TV's Potential Feudal State -- And The Serfs It May Need
TV Watch, Wayne Friedman - Tuesday, February 15, 2011
Loads of free content exists on the Internet -- some professionally produce ...
- Discovery Reports 7% Rev Gain
MediaDailyNews, Wayne Friedman - Friday, February 11, 2011
Discovery Communications continued to have strong financial results for its fourth quarte ...
- Fox Holds Thursdays, 'Idol' Still Reigns
MediaDailyNews, Wayne Friedman - Friday, February 11, 2011
Fox is still tops on Thursday nights, but "American Idol" numbers dropp ...
- Social Networking During Your Favorite TV Show -- What If It Were Prescribed By Your Doctor?
TV Watch, Wayne Friedman - Monday, February 14, 2011
Headline in The New York Times: "Does Loneliness Reduce the Benefits ...
- Oscars Command Pricier Ad Market
MediaDailyNews, Wayne Friedman - Thursday, February 10, 2011
ABC has benefited from a strong TV ad market and has so ...
- Scripps' Lifestyle Media Strong: Cable Nets Up 7%
MediaDailyNews, Wayne Friedman - Thursday, February 10, 2011
Scripps said its advertising revenue rose 6.8% to $281 million at i ...
- Have Super Bowl Creatives Given Up? Re-Edited Spots Reflect Desperation
TV Watch, Wayne Friedman - Friday, February 11, 2011
So here's the lowdown on Super Bowl ads: advertising creatives have essential ...
- Sinclair 4Q Broadcast Revs Rise 23%
MediaDailyNews, Wayne Friedman - Wednesday, February 9, 2011
Sinclair's broadcast revenues climbed 23.5% to $189.9 million, with net income mov ...
- Q Scores Tout 'CSI,' 'Event'
MediaDailyNews, Wayne Friedman - Wednesday, February 9, 2011
Another new TV measuring company metric -- one consisting of "audience involveme ...
- Surprise! Broadcast Net And Affiliates Battle Over Cable Retransmission, But Comcast Isn't The Culprit
TV Watch, Wayne Friedman - Thursday, February 10, 2011
For the better part of a year, TV critics hounded Comcast's potenti ...
- Brand Olbermann Lands At Current TV
MediaDailyNews, Wayne Friedman - Tuesday, February 8, 2011
Looking to put a recognizable news face on its growing news networ ...
- Belo: Political Revs Rocket, Spot Up 18%
MediaDailyNews, Wayne Friedman - Tuesday, February 8, 2011
Belo Corp made double-digit percentage advertising gains in the fourth quarter ...