- How To Turn Around Losing Streaks In TV And Sports -- Or At Least Get A Laugh
TV Watch, Wayne Friedman - Monday, December 17, 2012
Are you a TV executive having a bad day or year? H ...
- AMC's 'Dead' Trumps Rivals
MediaDailyNews, Wayne Friedman - Thursday, December 13, 2012
Top-rated cable shows had a major shakeup this year, with AMC"s "T ...
- Fox Leads Cable News, CNN Dips
MediaDailyNews, Wayne Friedman - Thursday, December 13, 2012
For 2012, Fox News Channel continued its commanding lead among all cab ...
- With Lower Volume TV Ads, What Comes Next?
TV Watch, Wayne Friedman - Friday, December 14, 2012
Lower volume on TV advertising has started. It's another blow for markete ...
- Change a Cable TV Channel Horses in Mid-Stream: Do Viewers Get a Vote?
TVBlog, Wayne Friedman - Friday, December 14, 2012
Seems that the Comcast-cable network -- now NBC cable network -- ...
- Nielsen: Ad Spend Up 7% In Q3
MediaDailyNews, Wayne Friedman - Wednesday, December 12, 2012
Heavy Olympic and political advertising in the third quarter contributed to substanti ...
- Ad-Supported Cable Viewing Dips
MediaDailyNews, Wayne Friedman - Wednesday, December 12, 2012
In a rerun of sorts, all television viewing continues to remain ...
- TV Marketers: C3 Or C7? Whatever Works For You
TV Watch, Wayne Friedman - Thursday, December 13, 2012
TV marketers, it's time to put on your big-boy pants and figu ...
- NBCU Rejiggers Sales Staff
MediaDailyNews, Wayne Friedman - Tuesday, December 11, 2012
New NBCUniversal ad sales chief Linda Yaccarino has made some additional sta ...
- Top TV In 2012 Dominated By Sports
MediaDailyNews, Wayne Friedman - Tuesday, December 11, 2012
The top 10 regularly scheduled TV series in 2012, as well ...
- TV Brand Transformations Mean Busy Logos -- Sometimes With Feathers
TV Watch, Wayne Friedman - Wednesday, December 12, 2012
As a media company, how "busy" are you? Logo-wise, that is. Comca ...
- Cable Operators Continue To Lose Video Subscribers
MediaDailyNews, Wayne Friedman - Monday, December 10, 2012
U.S. cable operators in 2012 have continued to lose video subscribers ...
- Fox, NBC Score With NFL Games
MediaDailyNews, Wayne Friedman - Monday, December 10, 2012
Late-season NFL programming continued to raise the value for the broadcast networ ...
- L7 Ratings Deliver Strong Results
MediaDailyNews, Wayne Friedman - Monday, December 10, 2012
As many TV network executives continue to talk about changing buying metri ...
- Tiring emails? Personalized email?
Show Daily, Wayne Friedman - Tuesday, December 11, 2012
Email marketing has been tired, says Dan Quintero, founder, director of business developmen ...
- Engagement.. or email engagement?
Show Daily, Wayne Friedman - Tuesday, December 11, 2012
Buying your products? That might be seemingly working. But emails? Not ...
- Is Streaming TV At 30,000 Feet A Flight Of Fancy?
TV Watch, Wayne Friedman - Tuesday, December 11, 2012
Higher prices to fly, rising baggage fees -- and, of course, flig ...
- Auto Ads Drive Local TV Ad Sales
MediaDailyNews, Wayne Friedman - Friday, December 7, 2012
The TVB, the TV stations' advertising marketing group, says TV continues ...
- Lexus Cars Integrated Into Food Network Shows
MediaDailyNews, Wayne Friedman - Friday, December 7, 2012
Food Network has expanded its advertising relationship with automaker Lexus to ...
- Email promo: Look at the Really Big Picture
Show Daily, Wayne Friedman - Monday, December 10, 2012
Grab some good movie ideas for email marketing. Email Insider Summit ...
- Best not speak thy social media name -- if you can
Show Daily, Wayne Friedman - Monday, December 10, 2012
Only a few minutes into a Email Insider Summit panel where panelis ...
- Will Increased TV Sports 'Taxes' Push Viewers Over The Cliff?
TV Watch, Wayne Friedman - Monday, December 10, 2012
Are you thinking about the fiscal cliff and what it might me ...
- TV Midseason: CBS Debuts 'Golden Boy,' 'Rules' Returns
MediaDailyNews, Wayne Friedman - Thursday, December 6, 2012
In keeping with its relatively consistent programming strategy -- much beloved ...
- Pre-Roll Video Ad Prices Dip, Large Inventory Blamed
Online Media Daily, Wayne Friedman - Thursday, December 6, 2012
Traditional TV costs per thousand may still be climbing -- but th ...
- Is Native Advertising What Viewers Really Want, Or Just Another Form Of Disruption?
TV Watch, Wayne Friedman - Friday, December 7, 2012
A lot has been made about so-called "native" advertising, especially in t ...
- TV, Tablet Multiviewing Rises, Sports Big Draw
MediaDailyNews, Wayne Friedman - Wednesday, December 5, 2012
Of all those who own tablets, fully 40% of men and wom ...
- TV Regulars: 'Rudolph' Still Popular, 'Victoria's Secret' Stuns
MediaDailyNews, Wayne Friedman - Wednesday, December 5, 2012
"The Victoria's Secret Fashion Show," now an early annual December event, pull ...
- Seeking Lower Electricity-Sucking Set-Top Boxes
Raw, Wayne Friedman - Thursday, December 6, 2012
Too much of TV consumers' electricity bills are going to all tho ...
- Sports Fans Want TV Everywhere -- And Every Way
TV Watch, Wayne Friedman - Thursday, December 6, 2012
Sports fans, claiming that local TV blackout rules are anti-competitive to the ...
- Disney Inks Film Deal WIth Netflix
MediaDailyNews, Wayne Friedman - Tuesday, December 4, 2012
On Tuesday Walt Disney gave Netflix, the big subscription service, a sh ...