New NBCUniversal ad sales chief Linda
Yaccarino has made some additional staff changes to those made some weeks ago.
Scott Schiller, executive vice president of digital ad sales for NBCUniversal, will take on an expanded role, including overseeing digital ad sales for nbc.com, usa.com, bravotv.com, oxygen.com, syfy.com, accesshollywood.com, E! Online, g4tv.com, stylenetwork.com as well as Fandango, Daily Candy, Television Without Pity and Comcast’s xfinity.com.
Previously, Schiller was executive vice president of digital advertising sales for NBCUniversal entertainment & digital networks and integrated media.
Krishan Bhatia, executive vice president of digital strategy and operations, will also gain more responsibilities -- overseeing ad sales strategy, operations and account management for the company’s digital platforms. He had been executive vice president of digital strategy and operations for the entertainment and digital networks and integrated media of NBCUniversal.
Now Barry Fischer will become executive vice president of sales analytics for NBCUniversal. He had been executive vice president of market strategy since January 2011.
Earl Marshall is now executive vice president and CFO of ad sales. He had been senior vice president of sales solutions, overseeing NBCUniversal’s ad sales systems and operations. Former Turner Broadcasting executive Mike Mayer has been appointed senior vice president of sales solutions.
John Shea, executive vice president and chief marketing officer of integrated media for NBCUniversal, will join the advertising sales division to overseeing strategy and creative for cross-portfolio ad deals.
Schiller, Bhatia, Fischer, Marshall, and Mayer will report to Linda Yaccarino, president of advertising sales, NBCUniversal. Shea will report to Yaccarino and Lauren Zalaznick, NBCUniversal’s Chairman, Entertainment & Digital Networks and Integrated Media.
Last month, Yaccarino made senior executives changes to cable, news and digital areas. This follows her promotion to head up all TV and digital related advertising sales activity in September.