- Local Spots Prove Cheaper Than Network Scatter Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 19, 2013
In many dayparts, local spot is cheaper than buying broadcast network ...
- ABC's "Splash" makes some
Raw, Wayne Friedman - Wednesday, March 20, 2013
Reality TV on broadcast TV is seemingly live and well ...
- Does Live TV Streaming Free Consumers Or Add To Future Bills?
TV Watch, Wayne Friedman - Wednesday, March 20, 2013
Are live-streaming TV apps the gateway drug to true a la car ...
- Local Ads To See Uptick Until 2017
MediaDailyNews, Wayne Friedman - Monday, March 18, 2013
Local advertising revenues will climb slowly over the next four years. Revenu ...
- Outdoor Channel Ad Revs Up 7% In 2012
MediaDailyNews, Wayne Friedman - Monday, March 18, 2013
The mid-size cable network Outdoor Channel had a mixed fourth-quarter earnings perio ...
- Local TV News, Losing Viewers, Seeks Bigger Mobile Identity
TV Watch, Wayne Friedman - Tuesday, March 19, 2013
Stations have added more local news programming than ever while at t ...
- Trad Media Ads See 2% Uptick As Phone, Wireless Ads Soar
MediaDailyNews, Wayne Friedman - Friday, March 15, 2013
Strong advertising revenue from Olympics and U.S. political ad spending helped deliv ...
- Digital Video Usage Grows On Gaming Consoles
MediaDailyNews, Wayne Friedman - Friday, March 15, 2013
Consumers with consoles such as PlayStation 3, Wii, and Xbox 360 spe ...
- RTB And Mobile? Not Just Yet
Real-Time Daily, Wayne Friedman - Monday, March 18, 2013
When will real-time media buying move into mobile? "Maybe around year ...
- RTB and Mobile? Not just yet.
Show Daily, Wayne Friedman - Monday, March 18, 2013
When will real-time media buying move into mobile? "Maybe around year ...
- Too much re-targeting?
Show Daily, Wayne Friedman - Monday, March 18, 2013
Jag Duggal, senior vp of product management for Quantcast, in speaking ...
- Does Violent TV Content Include Real-Life Acts?
TV Watch, Wayne Friedman - Monday, March 18, 2013
Does the future of TV broadcasting mean no sex, no sugar, a ...
- CBS Starts CBS App, And Full-Episode TV Player
MediaDailyNews, Wayne Friedman - Thursday, March 14, 2013
CBS is starting up CBS App, a full-episode TV player for iPho ...
- Should Performers Reveal Endorsement Details In Real Time?
TV Watch, Wayne Friedman - Friday, March 15, 2013
Do you trust your favorite celebrities to give you the unvarnished tru ...
- Trad 30-Sec Spot Shines, Costs Up 5%
MediaDailyNews, Wayne Friedman - Wednesday, March 13, 2013
Television's 30-second ad commercial units costs keep climbing -- now nearly thr ...
- AMC Theaters Screen Big Rev Boost
MediaDailyNews, Wayne Friedman - Wednesday, March 13, 2013
Movie studios reported a record-breaking year for 2012 -- so it com ...
- TV Everywhere: Elsewhere Or Nowhere?
TV Watch, Wayne Friedman - Thursday, March 14, 2013
A growing number of network executives have been moaning about the dispara ...
- 'Glamour,' 'GQ' Share Video Cross-Platform, Forgo Valuable TV Connection
MediaDailyNews, Wayne Friedman - Tuesday, March 12, 2013
Conde Nast will try to do for two of its iconic magazin ...
- 'Bang' Dominates Syndie Ratings
MediaDailyNews, Wayne Friedman - Tuesday, March 12, 2013
Among syndication TV shows, "Wheel of Fortune" dashed to the line a ...
- NBC's "Smash" heads to Saturdays
Raw, Wayne Friedman - Wednesday, March 13, 2013
What does one do with an expensive, struggling broadcast network scripted seri ...
- Promoting Shows With Powerful Key Art
TV Watch, Wayne Friedman - Wednesday, March 13, 2013
You can think of it as a good sign that TV criti ...
- 'Zero TV' Trend Rejects Trad TV Viewing
MediaDailyNews, Wayne Friedman - Monday, March 11, 2013
Zero TV homes now account for 5% of all TV homes ...
- Burbank Says No To Advertising-Only Vehicles
MediaDailyNews, Wayne Friedman - Monday, March 11, 2013
Not all mobile outdoor advertising is appropriate -- or safe. Some ...
- Upfront 2013: A Cautionary Tale
TV Watch, Wayne Friedman - Tuesday, March 12, 2013
The upfront marketplace may not be so up this year -- ...
- The Comeback Kid: NBC Leads Nets In Adult C3 Stats
MediaDailyNews, Wayne Friedman - Friday, March 8, 2013
NBC continues to have a tough first quarter through January 13, b ...
- Netflix's 'Cards' Lags Behind Rival TV Shows In Social Media Buzz
MediaDailyNews, Wayne Friedman - Friday, March 8, 2013
Netflix's "House of Cards" viewing numbers are still a mystery. Less ...
- Does TV Work You Over?
TV Watch, Wayne Friedman - Monday, March 11, 2013
The "lean-back" medium may not be so laid back. Finding TV conte ...
- Music and Film for SXSW? So 2012. Think more CES.
Show Daily, Wayne Friedman - Sunday, March 10, 2013
Forget about music and film at SXSW -- techies are taking ove ...
- Spinning Chuck Lorre Lore: SXSW-wise!
Show Daily, Wayne Friedman - Saturday, March 9, 2013
Warner Bros. offers up an interactive experience -- spun off its one ...
- Nexstar Revs Soar Due To Car, Political Ads
MediaDailyNews, Wayne Friedman - Thursday, March 7, 2013
Higher automotive and political advertising -- as well as the benefit ...