- Just An Online Minute... Consumer-Generated Content King At Ad:Tech
Just An Online Minute, Wendy Davis - Thursday, July 14, 2005
In an industry where everyone's always looking for the next new thin ...
- Revenue Science Pilots Network
Online Media Daily, Wendy Davis - Thursday, July 14, 2005
In its latest attempt to claim a larger share of the behavior ...
- Marketers Intrigued By Blogs, Fear Their Power
Online Media Daily, Wendy Davis - Wednesday, July 13, 2005
CHICAGO -- Marketers at Ad:Tech Tuesday indicated a deep ambivalence towards blog ...
- CMOs: Online Branding Remains Elusive
Online Media Daily, Wendy Davis - Wednesday, July 13, 2005
CHICAGO -- Chief marketing officers at Ad:Tech yesterday gave their companies hi ...
- Marketing Gurus: Be Wary, But Cede Control To Consumers
MediaDailyNews, Wendy Davis - Tuesday, July 12, 2005
CHICAGO -- Marketers and consultants speaking at Ad:Tech here on Monday, ma ...
- P&G Exec: Online Industry Needs Uniform Measurement System
Online Media Daily, Wendy Davis - Tuesday, July 12, 2005
CHICAGO -- To truly compete with television, the interactive industry should devel ...
- Marketing Gurus: Cede Power To Consumers
Online Media Daily, Wendy Davis - Tuesday, July 12, 2005
CHICAGO -- This February, Jennifer Rice posted an entry on her W ...
- Merrill Lynch: E-Commerce Ad Spending To Grow 28 Percent in '05
Online Media Daily, Wendy Davis - Monday, July 11, 2005
Leading online retailers will increase sales and marketing sending by an estimat ...
- FCC: Broadband Lines Soar 34 Percent in '04
Online Media Daily, Wendy Davis - Friday, July 8, 2005
By the end of last year, high-speed Web access in the Unit ...
- Just An Online Minute... Adware Study Supports Transparency
Just An Online Minute, Wendy Davis - Thursday, July 7, 2005
A new study about attitudes towards spyware and adware by the P ...
- Fathom: Keyword Prices Rise 3 Percent In June
Online Media Daily, Wendy Davis - Thursday, July 7, 2005
Search terms across a broad array of categories rose an average ...
- Pew: Spyware Fears Lead Consumers To Curtail Site Visits
Online Media Daily, Wendy Davis - Thursday, July 7, 2005
Almost half of all Internet users in the United States have stopp ...
- Online Takes New Look At Front Of The 'Book'
MediaDailyNews, Wendy Davis - Wednesday, July 6, 2005
Conventional media planning wisdom holds that ads positioned at the beginning ...
- Study: Readers Remember Ads That Interrupt Copy
Online Media Daily, Wendy Davis - Wednesday, July 6, 2005
Online readers remember ads better when they appear in the middle ...
- Just An Online Minute... Live 8 Sets Web Records
Just An Online Minute, Wendy Davis - Tuesday, July 5, 2005
Earlier this year, Yahoo!'s media group head, Lloyd Braun, lamented that t ...
- Google Wins $75,000 In Click Fraud Case
Online Media Daily, Wendy Davis - Tuesday, July 5, 2005
Google quietly won a $75,000 judgment in May in a click fra ...
- Claria Ends Kazaa Relationship
Online Media Daily, Wendy Davis - Friday, July 1, 2005
Online advertising company Claria will no longer bundle its ad-serving software wi ...
- WebSideStory: Google Accounts For Most Search Engine Referrals
Online Media Daily, Wendy Davis - Thursday, June 30, 2005
Google apparently sends more online users to e-commerce and other business sit ...
- Appeals Court: WhenU Pop-Ups Don't Violate Trademark Law
Online Media Daily, Wendy Davis - Wednesday, June 29, 2005
In a ruling that validates adware companies' business models, a federal appella ...
- Survey: Two of Three Online Mags Have Web-Only Advertisers
Online Media Daily, Wendy Davis - Wednesday, June 29, 2005
Two-thirds of consumer magazine Web sites run ads from marketers that don ...
- High Court Deals Blow To P2Ps, Adware Companies
Online Media Daily, Wendy Davis - Tuesday, June 28, 2005
In a closely watched case that pitted Hollywood against online file-sharing companie ...
- 180solutions Launches Adware Awareness Campaign
Online Media Daily, Wendy Davis - Tuesday, June 28, 2005
Adware company 180solutions Monday began a campaign to inform all consumers w ...
- I/PRO Unveils Auditing Tool For Web's Diciest Pages
Online Media Daily, Wendy Davis - Monday, June 27, 2005
In the wake of the disclosure that prominent marketers ran ads ...
- Bigfoot: Editorial Newsletters Attain 97.6 Percent Delivery Rate
Online Media Daily, Wendy Davis - Monday, June 27, 2005
E-mails from media companies had a delivery rate of 95 percent ...
- Yahoo!: Online Banking Empowers Consumers
Online Media Daily, Wendy Davis - Friday, June 24, 2005
More than one out of three single consumers say they prefer ...
- Jupiter Research: Most Experienced Web Users Also Most Likely Cookie Deleters
Online Media Daily, Wendy Davis - Thursday, June 23, 2005
The most affluent consumers, and those who have used the Internet f ...
- Survey: Two of Three Adults Use Search For News
Online Media Daily, Wendy Davis - Wednesday, June 22, 2005
The majority of online adults--53 percent--use search engines most or all ...
- eMarketer: Broadband Transforms Web Usage
Online Media Daily, Wendy Davis - Wednesday, June 22, 2005
Broadband users "integrate the Internet into their daily lives," in a w ...
- Just An Online Minute... The Web Morphs Into TV
Just An Online Minute, Wendy Davis - Tuesday, June 21, 2005
After months of planning America Online today began the rollout of i ...
- WPP Unit Acquires Online Researcher, Deal Follows Mainstream Marketers
MediaDailyNews, Wendy Davis - Tuesday, June 21, 2005
Sparked by traditional marketers' growing interest in Web advertising, WPP's Millward Bro ...