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Wendy Lurrie is the managing director of gyro New York and gyro’s healthcare practice gyro:human. She is also the founding partner of SPUR, an integrated marketing consultancy designed to improve customer experience. Lurrie has worked on some of gyro’s biggest accounts including Time Warner Cable, LifeCell and KCI as well as involvement with major client engagements including Citi, United Health Group, Aetna, Travelers Group and more. Wendy joined gyro from Grey Group where she was president, direct and digital. Her experience includes driving growth and results through integrated marketing programs for Fortune 500 clients across the full spectrum of marketing disciplines. She has also built and led high-performing interdisciplinary teams to build and deliver marketing programs that generate demonstrable results, with particular strength in financial services, insurance, pharma and technology. She began her marketing and advertising career at Ogilvy & Mather in ‘83, serving as an account supervisor for three years. Following that Wendy was executive vice president at Grey for nearly 15 years, before moving to Draft FCB and now gyro and SPUR.

Articles by Wendy All articles by Wendy

  • Marketing's Profound Role In Diversifying Clinical Trials in Marketing: Health on 01/12/2017

    As healthcare information has achieved ubiquity in our lives, so, too, have reports about clinical trials of new, potentially lifesaving drugs.

  • Dr. Human: How I Learned to Stop Worrying And Love The Placebo Effect in MediaDailyNews on 11/10/2016

    As marketing communications pros in the healthcare space, there's a lot we can do. We can, and should, ensure that all the work we do helps to build trust between provider and patient.

  • Why Every Business Is A Healthcare Business in Marketing: Health on 08/11/2015

    If we attack this problem as we would an external marketing opportunity, the path is clear: understand the audience, map the journey, identify the insights and the decision dynamics, and build plans that deliver the right information to the right audience in the right way. Then test, learn, measure and optimize. It's not magic, it's marketing. And what better way to harness a marketing department to leverage its expertise than to apply it to real needs within its own organizations?

  • New Thinking In An Unbundled World  in MediaDailyNews on 03/06/2008

    As all the major media companies and agencies congregate in Florida for the AAAA Annual Media Conference, it's a given that the topic of bundled vs. unbundled media structures will be kicked around again.

Comments by Wendy All comments by Wendy

  • Why Every Business Is A Healthcare Business by Wendy Lurrie (Marketing: Health on 08/11/2015)

    Thanks, Joan! We are singing from the same song sheet. And very excited that we'll be sponsoring the hackathon for Self chec - everyone here is incredibly psyched about  the entire event, which will be not only productive but inspiring. I'm looking forward to seeing all the great minds and great ideas which will gather to address this incredibly important issue (and looking forward to meeting you too.)

  • Why Every Business Is A Healthcare Business by Wendy Lurrie (Marketing: Health on 08/11/2015)

    I hear you - what you describe is exactly what I was talking about in the article. It's not unusual to hear from  people who work in the industry that they themselves find the whole process confusing, and this is what they do for a living. We really need to step up the pressure to make the system more understandable and more humane so that it works for everyone.

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