• Managing Incoming Employee Email
    Dear Email Diva: Is a business that hosts its own mail serv ...
  • Business Card Exchange Tools -- OK Or Not?
    Dear Email Diva: Recently a number of my marketing colleagues have be ...
  • Hispanic Email Marketing
    Dear Email Diva, Have you seen a lot of retailers doing Hispan ...
  • Email 2008
    Ah, the end of the year... time to ponder what lies ahe ...
  • Professional Discussion Groups And ESP Reviews
    Dear Email Diva: How do you become part of an insiders' profession ...
  • ESP Reviews, Unsubscribe Mechanism
    Dear Email Diva: We're trying to evaluate various email service providers. I' ...
  • More Tools For Email Marketers
    Smart people had many additional suggestions in response to my last colum ...
  • Tools for Email Marketers
    Last week I used SnagIt for the thousandth time and was introduc ...
  • Best Day To Mail?
    If you are considering testing to find the best day of t ...
  • Spam Traps And List Hygiene
    Dear Email Diva: I work for a nonprofit and we use ...
  • Static IP And Dedicated Server?
    Dear Email Div: We run a small boutique email marketing agency fr ...
  • Marketing Via Social Networks: A Win-Win Method
    The Email Diva is fascinated by the sociological/anthropological aspects of social network ...
  • Opt-In List Mix
    Dear Email Diva: I've been challenged in meetings to state how we ...
  • Comparing To Industry Averages
    Dear Email Diva: Since I've been seeing a decline in opens a ...
  • Marketing Via Blogs
    Dear Email Diva: I had a quick question on the best w ...
  • Email Stats 101
    A stats novice -- "I've never paid much attention to any ...
  • Why Don't They Know What I Want?
    Dear Email Diva: I keep receiving (and declining) requests to opt-in f ...
  • Forward-To-A-Friend Functionality
    Dear Email Diva: Do you have any information on the effectiveness ...
  • Improving Open Rates And Readability
    Dear Email Diva: What's the current feeling on email page widths a ...
  • 7 Dirty Words In Subject Lines: No Such Thing As Can't
    f you're like me, you may have been confused by the recent ...
  • Creating A Contact Strategy
    Dear Email Diva: The agency I'm currently using seems to be findi ...
  • Lagniappe Examples
    In my last column, I talked about lagniappe: a little something extr ...
  • Lagniappe
    In every presentation I give, the first and most important message ...
  • Metrics For Non-Ecommerce Emails
    Dear Email Diva: One challenge that I face is how to tre ...
  • Killer Transactional Emails
    Dear Email Diva, I work for a Web 2.0 start up a ...
  • Negative Preferences -- A Positive Solution To Segmentation
    Everyone agrees that personalizing email according to consumer preferences is a go ...
  • More -- And Better -- Information On Blacklists
    An expert weighs in with updates on blacklist compilers and services. ...
  • Spam Violation?
    Dear Email Diva: I have received emails from a specific sender ...
  • CAN SPAM And Politicians
    Dear Email Diva: What are the rules for political emailing? According ...
  • How To Improve A Newsletter
    Dear Email Diva: I need suggestions for redesigning our email newsletters. H ...