• Incentives For Opting In: Proceed With Caution
    The Acme Company has a small email list that the firm wan ...
  • More On CSS In Email
    In my last article. a reader asked what may have caused h ...
  • Invisible Emails
    Dear Email Diva: In Hotmail, Yahoo, MSN and AOL the emails ...
  • Losing Subscribers Who Want Your Email
    Two smart people had helpful comments about "lost" subscribers in response ...
  • Tap Women's Social Networks With Email
    The Email Diva has been pondering social networks, and came to th ...
  • Social Networking And Email
    A charitable organization wants to understand how to work with social networ ...
  • You're (Probably) Not Mailing All Your Subscribers
    I have just experienced, for the fifth time, a silent-but-deadly problem wi ...
  • Improve Opens With Search Terms!
    One of the Email Diva's pet peeves is the use of superfluo ...
  • More Newsletter Metrics For Advertisers
    Dear Email Diva: You recently highlighted the need for newsletter publishers ...
  • Industry Standard For List-Cleaning
    Dear Email Diva: I work for a nonprofit education organization that sen ...
  • Important New Research: Marketers Take Note
    The Email Diva takes a detour from answering your questions to he ...
  • Evaluating E-Newsletter Ads
    Dear Email Diva: I need a reality check and basic education. ...
  • Getting Whitelisted
    Dear Email Diva: Just how do I go about convincing someone ...
  • Importance of The 'From' Address
    Dear Email Diva: Please illuminate us on the value of the ema ...
  • Sending From My Server
    Dear Email Diva: I am a designer, marketer and reseller of emarketi ...
  • Lucrative Link Strategies
    Dear Email Diva: How can my client use email to highlight/emphasize produ ...
  • The Cost To Acquire An Email Address
    Dear Email Diva: I am trying to find the average cost ...
  • It's All About Me
    Dear Email Diva: We are a B2B ecommerce site that requires o ...
  • Recovering From An Email Disaster
    Dear Email Diva: This past fall, due to a programming glitch, o ...
  • Deliverability Makeover
    Dear Email Diva: I run AdFemme.com and its weekly e-newsletter. Each we ...
  • Sending Text Or HTML (Multipart MIME) Messages
    Dear Email Diva: I would like to test sending Multipart MIME message ...
  • E-mail For PR Firms
    The E-mail Diva discusses the fine points of delivering press releases electronicall ...
  • Dealing With Spam Filters
    Dear E-Mail Diva: My nonprofit has used e-mail blasts to alert o ...
  • More On E-mail On PDAs
    To start off the new year: stats on smartphone usage here a ...
  • Is There An RFP Template?
    Dear E-mail Diva: We are trying to move our company's e-mail progr ...
  • E-mail On PDAs
    Dear E-mail Diva: Do you have any idea how many people a ...
  • Ask The E-mail Diva: Spam And E-mail Acquisition
    The E-mail Diva fields a basic but important question about spam, alo ...
  • Integrating Content And Frequency Preferences
    "Dear E-mail Diva: We have several different segments of customers that ...
  • Beck, McLuhan And The Future Of Marketing
    An interview with Beck in Wired about the future of the alb ...
  • Implied Vs. Expressed Preferences
    E-mail Diva explains why a specialty retailer who seems to be aski ...