- Tragedy 2.0
Email Insider, daniel.c , Melinda Krueger - Tuesday, November 14, 2006
One of the topics to be explored at the upcoming Email Insid ...
- Ask The E-mail Diva: Managing Challenge/Response Filters
Email Insider, daniel.c , Melinda Krueger - Tuesday, November 7, 2006
Dear E-mail Diva: We are seeing an increasing number of spam challen ...
- Copy And KPIs
Email Insider, daniel.c , Melinda Krueger - Tuesday, October 31, 2006
Dear E-Mail Diva: Is it better to get as much content in ...
- Send-to-a-Friend Or Spam Relay?
Email Insider, daniel.c , Melinda Krueger - Tuesday, October 24, 2006
This week I had a question of my own: does Send-to-a-friend functionali ...
- Non-Spammy Subject Lines
Email Insider, daniel.c , Melinda Krueger - Tuesday, October 17, 2006
Dear E-mail Diva: We do pro-bono work for a nonprofit organization, t ...
- Ask The E-mail Diva: Generating Interest
Email Insider, daniel.c , Melinda Krueger - Tuesday, October 10, 2006
Dear E-mail Diva: How can our company offer an e-mail opt-in wh ...
- Everything You Always Wanted To Know About Being An E-mail Insider Summit Star
Email Insider, daniel.c , Melinda Krueger - Tuesday, October 3, 2006
Dear E-mail Diva, How can I demonstrate my thought leadership in t ...
- Optimizing for Preview Panes
Email Insider, daniel.c , Melinda Krueger - Monday, September 25, 2006
Dear E-mail Diva: We would like to know whether (and how) markete ...
- Email Insider Summit II--Call For Speakers
Email Insider, daniel.c , Melinda Krueger - Tuesday, September 19, 2006
We're gearing up for the second E-mail Insider Summit! Unlike many profession ...
- Ask The E-mail Diva: Optimizing Code and Preview Panes
Email Insider, daniel.c , Melinda Krueger - Tuesday, September 12, 2006
Dear E-mail Diva: I'm interested in specific feedback on optimizing our e-ma ...
- In Defense Of/Lessons From Radio Shack
Email Insider, daniel.c , Melinda Krueger - Tuesday, September 5, 2006
The E-mail Diva sounds off on Radio Shack's e-mail massacre. ...
- Ask The E-Mail Diva: Fixing Delivery Problems
Email Insider, daniel.c , Melinda Krueger - Tuesday, August 29, 2006
A marketer asks: Do you have any words of wisdom to he ...
- Ask The E-mail Diva: Preference Centers
Email Insider, daniel.c , Melinda Krueger - Tuesday, August 22, 2006
Dear E-mail Diva:We are currently in the process of revamping our e-ma ...
- Ask The E-mail Diva: Conversions, Part 2
Email Insider, daniel.c , Melinda Krueger - Tuesday, August 15, 2006
Lask week, Michelle Madhok of SheFinds.com--a fashion Web site that "shops t ...
- Ask The E-mail Diva: Converting Visitors To Subscribers
Email Insider, daniel.c , Melinda Krueger - Monday, August 7, 2006
The Diva advises a fashion Web site whose "e-mail list has stagnat ...
- Ask the E-mail Diva: Acquisition List Vetting
Email Insider, daniel.c , Melinda Krueger - Tuesday, August 1, 2006
How to pick an e-mail list vendor. ...
- Ask The E-mail Diva: ESP Selection Tips, Part 2
Email Insider, daniel.c , Melinda Krueger - Tuesday, July 25, 2006
Last week, Jay M. Saba of The TheArtofShop.com?a small/medium sized designer clothi ...
- Selecting An ESP With Good ISP Relationships: Part 1
Email Insider, daniel.c , Melinda Krueger - Tuesday, July 18, 2006
The E-Mail Diva suggests how to pick a good e-mail service provi ...
- Ask The E-mail Diva: Long Copy and E-mail Math
Email Insider, daniel.c , Melinda Krueger - Tuesday, July 11, 2006
Questions about the effectiveness of copy-intensive e-mails, and the concept of "li ...
- Ask the E-mail Diva: Personalization
Email Insider, daniel.c , Melinda Krueger - Tuesday, June 27, 2006
Dear E-mail Diva: How critical is it to personalize subject lines a ...
- Dear E-mail Diva: E-mail Tools & DIY
Email Insider, daniel.c , Melinda Krueger - Tuesday, June 20, 2006
Dear E-mail Diva, I have my own e-mail and try to wat ...
- Trouble Viewing?
Email Insider, daniel.c , Melinda Krueger - Tuesday, June 13, 2006
Last week The E-mail Diva went on and on about overemphasizing respon ...
- Too Much Focus On ROI?
Email Insider, daniel.c , Melinda Krueger - Tuesday, June 6, 2006
Is John Marshall of ClickTracks Analytics guilty of heresy? At the rece ...
- Four Deadly Sins Of E-mail Design
Email Insider, daniel.c , Melinda Krueger - Tuesday, May 30, 2006
Some of the best in the business submitted samples to the E-ma ...
- E-mail Diva: Reaching Out To Old Opt-Ins
Email Insider, daniel.c , Melinda Krueger - Tuesday, May 16, 2006
A company begins its first-ever e-mail program. ...
- Customer Service: The New Viral Marketing
Email Insider, daniel.c , Melinda Krueger - Tuesday, May 9, 2006
If you're looking for a great viral marketing idea, perhaps you ne ...
- Helping The E-mail Team That 'Can't Get No Respect'
Email Insider, daniel.c , Melinda Krueger - Tuesday, May 2, 2006
At the recent Marketing Sherpa E-mail Summit, the E-mail Diva heard advi ...
- Ask The E-mail Diva
Email Insider, daniel.c , Melinda Krueger - Tuesday, April 25, 2006
The Diva suggests a revamp of a too-busy product page. ...
- E-Mail Diva: Targeting Texas Techies
Email Insider, daniel.c , Melinda Krueger - Tuesday, April 18, 2006
The E-mail Diva solves the mystery of why a campaign is bombi ...
- Ask The E-mail Diva: Promoting Blogs
Email Insider, daniel.c , Melinda Krueger - Tuesday, April 11, 2006
The Diva explains how to 1) promote current blogs to tech-savvy enthusias ...